56% of online display ads are not seen by consumers, claims Google in first ad-viewability study

Author: The Drum


The first study on viewability by Google reveals that 56% of ads are not seen, and that ads below th [+]

Tags: google, ad viewability, study,

Could Bitcoin Tipping Replace Traditional Online Advertising?

Author: Coin Desk


Here is another attempt at whats called the tipping industry. Consumers paying publishers for their [+]

Tags: ad free, tipping economy, bitcoin, trends,

Surprise! Google rolls out an ad-free option

Author: Digiday


Nothing is for free. Publishers place ads to genreate revenue. Consumers are annoyed by ads - So I [+]

Tags: google, trends, advertising, ad free, ad networks,

Kargo Aims To Make An Impression By Trading On Mobile Viewability

Author: AdExchanger


Kargo a mobile ad network that helps brands create valuable engagemnet on mobile partners with moat [+]

Tags: ad viewability, mobile,

Mozilla Cuts First Brand Deals With GroupM, CVS, Weinstein,

Author: Media Post


This report discusses how Mozialla is using its platforms to partner with brands and agencies to tar [+]

Tags: browsers, trends,

Social Spend Will Double By 2018, Thanks To Mobile, Programmatic

Author: Media Post


The ad trend is going to Mobile Social Media. BI Intelligence predicts that social ad revenues will [+]

Tags: trends, social media, market share, mobile, forecast, programmatic,

The Media Trust announces Media Scanner now supports the real-time detection and alerting of fraudulent mobile and video-based ads

Author: Market Watch


This article discusses the metrics used by Media Scanner service to detect fraud in realtimes.  [+]

Tags: fraud,

High-Speed Ad Traders Profit by Arbitraging Your Eyeballs

Author: Bloomberg


Wall Street comes to Realtime Display Exchanges. Article describes how arbitragers use their own so [+]

Tags: realtime bidding, arbitrage,

Microsoft now lets Windows Phone developers swap ad networks

Author: Venturebeat


Ad mediation is the ability to pick the best price between ad networks. Most ad networks and exchan [+]

Tags: mediation, microsoft,

Old Videos, New Ads: Advertising's Shocking Next Frontier

Author: RollingStone


Article discusses how Internet based videos are now using TV's established practice of putting produ [+]

Tags: video, product placement, trends, ad technology,

17 Site, Search, Email and Native Ad Retargeting Statistics

Author: joop crijk


Very interesting and useful stats on the effect of retargeting on conversion, recall, impact on e-co [+]

Tags: retargeting, statistics,

Why Google Plus Ads Could Be The Best New Paid Social Tool

Author: Business2Community


Google is using it reach on the Google Display Network (adsense) to promote Google Plus Content. Th [+]

Tags: google, native advertising,

Publishers That Keep Hold Of Their Data Will Thrive In Programmatic

Author: Media Post


This article suggests that publisher data should be valued more and not traded to DSP's for better C [+]

Tags: publishers, programmatic,

GroupM and Unilever Push Publishers for More Proof Ads are Being Seen

Author: WSJ


Agencies are now demanding viewability from publishers. GroupM, the world's largest ad-buying firm a [+]

Tags: ad viewability, agencies, trends,

Video Beats Display, Nearly As Good As TV: comScore's Fulgoni

Author: Beet.TV


Long form video content, this is premium content that is watched on request is now rivaling TV. The [+]

Tags: video, trends, ad viewability, time spent,

Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Author: Ad Age


Ad viewbaility is metrics are evolving and publishers are now testing new methods of "Time triggerd" [+]

Tags: ad viewability, time spent,

Content Targeting: It's the I's and O's, Not the 1's and 0's

Author: CMS Wire


A great study on how to correctly perform "Content Targeting". Article suggests that many that profe [+]

Tags: content targeting, content marketing, targeting,

The Comprehensive Guide to Earning Big Links with Native Advertising

Author: Performancein


Excellent study with a very informative infographic on the Native advertising landscape.  Learn [+]

Tags: native advertising, studies, infographics, ctr,

Mobile ads lead to more conversions

Author: Internet Retailer


This study by Marin Software draws some conclusions from a large sample (6 Billion spent) and finds [+]

Tags: studies, mobile, trends,

Why Mobile Games Are Shaking Up The Advertising Business

Author: Forbes


Studies by Flurry show that today more than 65% of our time online is spent on mobile and 32% of tha [+]

Tags: trends, mobile, games, studies,

Advertisers can now tell if we're paying attention

Author: Market Place


Ad Viewability is only the first step to add more value to online display advertising. Chartbeat has [+]

Tags: ad viewability, attention, analytics, mrc,

Move Over Search and Display Ads, Taboola Shows Discovery is Here to Stay

Author: Best techie


Great report on new trends in acquiring traffic and generating leads for your business. Taboola is [+]

Tags: content marketing, traffic acqusition, trends, studies, native advertising,

Real-Time Trend Report Finds Ad Campaigns Tied to Popular Online Trends Perform Nearly 10X above Industry Benchmarks

Author: Herold Online


Taykey shares how their ads performed when placed against popular trends. The company has the abili [+]

Tags: taregting, media buying, ad technology, programmatic, realtime, studies, attribution,

The Costs of Viewability and What It Offers Publishers

Author: Rick Monihan


Rick Monihan is Director of Sales at ESPN. This article shares his view and impact of viewability f [+]

Tags: ad viewability, publishers,

Inside Forbes: The Recharged News Business Faces a Reckoning Long In the Making

Author: Forbes


Read this and discover how progressive publishers like Forbes are managing Ad Viewability, frau [+]

Tags: publishers, trends, ad viewability, fraud, measurement,

Google Expands Dynamic Retargeting: What You Need To Know

Author: Businness2Community


Dynamic retargeting dynamically serves product-specific ads to potential customers based on the prod [+]

Tags: retargeting, google,

Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019

Author: Forrester


Advertisers are getting more excited about video, simplt becuase its interactive and drives engageme [+]

Tags: trends, video, programmatic, display advertising, forecast,

Why Programmatic Ad Buying Is (Currently) Problematic

Author: Forbes


Interesting article discusses the merits of campaign creatives and the fact that Programmatic platfo [+]

Tags: programmatic, media buying,

Outside Voices: Online Ad Viewability Not Ready For Prime-Time

Author: WSJ


Vivek chairman of IAB argues that the size and complexity of the eco system and the cost of measurei [+]

Tags: ad viewability, agencies,

Google Brings Estimated Cross-Device Conversions To Display Ads

Author: Marketing Land


DSP's win with transparency, when they allow marketers to measure conversions. Cross device attribu [+]

Tags: attribution, google,

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