This post presents a strong argument for using curated libraries to enable salespeople to interact with their prospects and customers online.It states that in the digital era, B2B organizations face a unique challenge: engaging buyers who prefer to r...

Get insights into effectively managing and optimizing a content hub for improved SEO and user engagement. A content hub is a collection of content around a specific topic, providing value to users and helping to improve a website's search engine rank...

Managing a content library like a librarian is essential for making it useful. Librarians decide what's worth storing based on a company's mission, create vocabularies and subject taxonomies, and institute expiration dates for each asset class. Metad...

A content hub is a smaller destination than a website and bigger than a blog, where visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. Consistently publishing trustworthy content is a proven r...