This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curated co...

The analysis of 11.8 million Google search results revealed several factors that correlate with first-page search engine rankings. Key findings include:1. **Domain Authority Matters**: Sites with higher overall link authority, as measured by Ahrefs D...

The integration of chatbots into content marketing strategies represents a significant evolution in how content is personalized and delivered to consumers. This shift towards real-time, personalized customer experiences is driven by advancements in c...

Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. Thi...

According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...

This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising t...

The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include:1. **KISS Principle**: Opt for simplicity in your captions to...

New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...

An eleven slide post on LinkedIn shares that editing your post after publishing them on LinkedIn is no longer penalized. LinkedIn in an effort to prevent people from adding links after they publish their post, penalized edits. 

Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.

Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why?  For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ...

Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file!

Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...

This article provides a step-by-step guide to keyword research.It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests avoi...

This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.

The post offers a thorough guide for financial advisors on utilizing content marketing to expand their client base significantly within a year. Here are my key takeaways and comments on using Kurator and KBucket to achieve these goals.1. Debunking Co...

Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...

Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...

Content Summaries are a crucial feature in Kurator and serve two specific purposes.The first is for personal research. When you save your research in Kurator, the notes you take with each post will help you recall why you saved it initially.The secon...