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  • Publisher: Content Marketing Institute
    2017-05-25

    Content Library: Manage It Like a Librarian

    Managing a content library like a librarian is essential for making it useful. Librarians decide what's worth storing based on a company's mission, create vocabularies and subject taxonomies, and institute expiration dates for each asset class. Metadata should mirror the content strategy. Managing a content library like a librarian is intense, but it pays off.
    Managing a content library like a librarian is essential for making it useful. Librarians decide what's worth storing based on a company's mission, create vocabularies and subject taxonomies, and institute expiration dates for each asset class. Metadata should mirror the content strategy. Managing a content library like a librarian is intense, but it pays off. Share Button

    Tags: content library, marketing strategy, content curation

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