Twitter can still be an effective part of your social media strategy, but with the platform being saturated, it's important to find better content to schedule. Twitter search is a gold mine for uncovering unique content. Creating a process for schedu...

The article emphasizes the significant impact of combining email marketing and chatbots as powerful tools for businesses to enhance their marketing strategies. It outlines how email marketing, with its astonishing 4200% ROI—translating to $42 for e...

1. **Role of Chatbots in Marketing Automation**: Chatbots and marketing automation tools have revolutionized modern marketing by enabling personalized brand messaging, outreach, and support to prospects and customers. These tools enhance efficiency a...

Managing a content library like a librarian is essential for making it useful. Librarians decide what's worth storing based on a company's mission, create vocabularies and subject taxonomies, and institute expiration dates for each asset class. Metad...

The post criticizes traditional "Waterfall development" in product launches for being risky and inefficient, and compares this to outdated marketing methods. It introduces a "Startup Launch Framework" by CrowdTamers, focusing on a pyramid model that ...

The concept of Minimum Viable Sprints (MVS) is a fast and affordable way to test and optimize marketing campaigns. It involves identifying the target audience, understanding their problem, and tailoring the offer accordingly. MVS ads are simple and t...

Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in or...

According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...

Content curation involves selecting and sharing the best existing content on a particular topic to meet the needs of your audience.It can be a valuable addition to your content marketing strategy, whether you're building a community, promoting your b...

A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution a...

New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...

This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, a...

A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices ...

The post discusses the concept of conversational landing pages, which are an innovative alternative to traditional static landing pages. These pages use chatbots to engage visitors in interactive dialogues, enhancing user experience and increasing co...

The post discusses the evolution of go-to-market (GTM) strategies in the transition from the Web2 to the Web3 era. In the Web2 era, big companies like Google, YouTube, Facebook, and Twitter relied heavily on traditional GTM strategies focused on sale...

The LinkedIn poll you described reveals insights into the actual participation rates of individuals in various online events such as webinars, seminars, and conferences. The poll results indicate a diverse range of engagement levels:1. **29% of respo...

Minimum Viable Marketing Sprints (MVSes) is the way to test your messaging.Trevor offers a 10 slide presentation, detailing how you should use Facebook to create ads and with a budget of just $100 learn about what works.He will tell you about the met...

This is a great poll by an influential influencer that has received over 177,000 votes and counting. The choices are, Desktop, Phone, Tablet and other! What is your guess? This is a really important consideration when creating content that requires p...

A great 43 page slide that walks you through a series of questions to show you how to find the right clients on LinkedIn, or anywhere. I like this quote: Asking the right question makes us the creator and the center of attention! Click on go through ...

Learn what gets people to click on an offer. Is it a webinar or podcast, case studies, email training or other? 

Brand archetypes are important tools for marketers to create a brand personality that resonates with their audience.  This excellent slideshow explores the 12 different brand archetypes and where each is typically used. The slides introduce each...

This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!

This article discusses eight quick wins for improving SEO in the SaaS industry. It emphasizes the importance of proving results in the short-term to gain more resources for long-term projects. One suggestion is to test and iterate meta titles to incr...

The article discusses the importance of content curation in marketing, drawing parallels between marketers and DJs. It emphasizes how marketers, like DJs who mix different music pieces, can curate content from various sources to create something new ...

Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...

The Quick Start Guide to SEO offers a structured and efficient approach for beginners to start their journey in SEO, aiming to provide immediate results while laying the groundwork for long-term success. I recommend visiting the article to explore th...

The article from Muck Rack discusses strategies for public relations professionals to amplify the impact of their media placements.Despite the challenges in securing placements, with only 14% of journalists stating that half of their stories originat...

A content hub is a smaller destination than a website and bigger than a blog, where visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. Consistently publishing trustworthy content is a proven r...

To incorporate content curation into your social media strategy, you need a defined process. Curating and sharing content individually is productive, but the benefits amplify when conducted as a team. This post provides a comprehensive guide to estab...

The post discusses the evolution of growth strategies in B2B SaaS, contrasting traditional sales-led growth with the emerging trend of product-led growth. It emphasizes that both approaches have merit and can complement each other, with many successf...

Get insights into effectively managing and optimizing a content hub for improved SEO and user engagement. A content hub is a collection of content around a specific topic, providing value to users and helping to improve a website's search engine rank...

All entrepreneurs and marketers should pay attention to this message. Simon breaks down the marketing and branding strategy into 3 approaches - Why, How and What. He offers real world examples on the power of why. In essence when you answer the why q...

Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...

Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...

This post contains several very helpful pages to assist you in coming up with ideas for your curation plan and the types of material you'll need for each approach. The objectives are defined as follows: Specific, Measurable, Achievable, Realistic, an...