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  • The Answer to the Quality vs. Quantity Marketing Question
    Publisher: DigitalMarketer
    2022-03-02

    The Answer to the Quality vs. Quantity Marketing Question

    According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...
    According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...

    Tags: marketing strategy, content marketing

    5 1
  • Which Social Media Metrics Are Marketers Tracking? [New Research]
    Publisher: HubSpot
    2022-04-12

    Which Social Media Metrics Are Marketers Tracking? [New Research]

    New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...
    New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...

    Tags: marketing strategy, social media, content marketing, analytics

    5 1
  • Content Curation Strategy and Mix for Financial Advisors
    Publisher: UpContent
    2022-04-24

    Content Curation Strategy and Mix for Financial Advisors

    Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...
    Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...

    Tags: marketing strategy, content curation, content marketing

    5 1
  • Empower Your Workforce with Employee-Driven Advocacy
    Publisher: UpContent
    2022-04-25

    Empower Your Workforce with Employee-Driven Advocacy

    Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...
    Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...

    Tags: marketing strategy, growth hacking, content marketing, content hubs

    5 1
  • The ultimate guide to content strategy
    Publisher: MarketMuse
    2022-07-27

    The ultimate guide to content strategy

    Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...
    Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...

    Tags: marketing strategy, content marketing, keyword strategy

    5 1
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