Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...

Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...

According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...

Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...

New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...