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Publisher: NeilPatel
2016-12-1913 Secrets That’ll Boost Your Facebook Organic Reach
Social is over taking search as the source of traffic and Facebook is the leading platform. A great explanation of how Facebook algorithms work plus very useful tips on what, how and when to post to boost your Facebook traffic.
Tags: marketing strategy, facebook, social media, traffic acqusition
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Publisher: Influencive
2016-12-1711 Reasons Why People Don't Like You—and 3 Ways to Win Them Over Now
If you want to succeed, learn from successful people. Leonard Kim grew his followers to 300K and is offering his insights for how to influence people. Learn first what not to do and best practices for building your influence tree.
Tags: strategy, tips, influencers
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Publisher: NeilPatel
2016-12-16We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Bu...
Find out what techniques to use in order to compete with big brands using search. When searching google the paid clicks are only 15% of the total clicks. 60% of the clicks are organic. Learn how you can use this to grow your business.
Tags: marketing strategy, search, seo, roi, adwords
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Publisher: Social Media Examiner
2016-12-13How to Use YouTube Cards in Your Videos
Detailed instructions on how to add links to your YouTube videos. This is important when you want people to take action during or after they have watched your video.
Tags: tips, call to action, youtube
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Publisher: Social Media Examiner
2016-12-03How to Find Social Media Micro-influencers for Your Small Business
Its not easy to get to major influencers in your industry, but you can target micor influencers and build your campaign one step at a time. Five excellent tips on how to find micro influencers
Tags: marketing strategy, influencers
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Publisher: Smart Insights
2016-11-30Build an advocacy program to drive your influencer marketing
Its getting harder to reach potential clients. Social Media Platforms are making it increasingly difficult to reach new users for free. Brand Ambassadors are an effective and powerful way to engage with your potential customers.
Tags: growth hacking, statistics, viral marketing, brand ambassadors
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Publisher: Quick Sprout
2016-11-246 Neuromarketing Hacks for Maximum Content Impact
Learn how to use simple emotional queues when delivering your content through social media. This article lists and explains language, image, color, message, reciprocity and scarcity to elevate your picth.
Tags: marketing strategy, content marketing, tips, user behavior, writing
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Publisher: Hubspot
2016-11-1612 Great Examples That Prove the Power of Repurposing Content
Repetition is an important component of marketing. We all recognize this tenet of marketing in TV advertising. This article points out some important principals for repurposing your content. One reason is sharing the same content over time helps make it more popular.
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Publisher: outbrain
2016-11-16Actions and Measurement in B2B Content Marketing
I am a big believer in asking the right questions. When you ask the right questions you are on the right track to course correct and improve your strategy. This is why I recommend this article for B2B marketers
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Publisher: WordStream
2016-11-16Follow Links Vs. No Follow Links: Should You Care?
This is a great post on the difference between follow links vs. no follow links? It gives you a history of why this happened, what types of links should be or are labeled as "No Follow".
Tags: search, seo, link building
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Publisher: backlinko
2016-11-06A complete list of Google's 200 ranking factors
Optimization is all about knowledge of what to do. A great list of tips and to-do lists that help you promote your site.
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Publisher: G-Lock EasyMail
2016-11-03How to Build a Steady Flow of Leads and Clients Today
This is one of the more shared articles on Twitter. It offers excellent tips on how to create and use and email marketing campaign to drive qualified leads for your business.
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Publisher: Directive Agency
2016-11-03How to Use AdWords to Fuel Your Content Marketing Strategy
Popular article. more than 77 shares on twitter. The author offers practical information on how to setup adwords campaign for keyword discovery, your budget and strategy of how to approach this endeavor.
Tags: marketing strategy, adwords
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Publisher: Forbes
2016-11-028 Influencer Marketing Trends That Will Lead You To Success
This article has been shared more that 215 times in 2 weeks. The author uses his experience and track record to explain what it takes to attract influencers and the value of influencer marketing.
Tags: marketing strategy, influencers
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Publisher: Grow and Convert
2016-11-02The Customer Acquisition Cost (CAC) of Content Marketing
Excellent post on calculating your inbound marketing cost. Article shows you how to go deeper than simple metrics of traffic monitoring and twitter followers. Getting the tools and the spreadsheet is free, but you have to subscribe. This message is one of the top re-tweeted messages.
Tags: content marketing, roi, customer acqusition
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Publisher: Sharp Rocket
2016-10-26Anchor Text: The Definitive Guide
Really excellent summary of types of anchor text, and best practices for using anchor text.
Tags: blogging, anchor text, copywriting
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Publisher: Inbound.org
2016-10-206 Unconventional Ways to Come Up with Blog Post Ideas
This post is specially useful for product companies. Explains how to use personas to connect with your audience and create content that is useful to them. I really like the advice on researching your persona to come up with your blog idea.
Tags: strategy, content marketing, blogging, persona
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Publisher: Business 2 Community
2016-10-12A Step-by-Step Guide to Creating a Powerful Brand Identity
Brand identity is more than a logo. This article provides excellent pointers you should think about when selecting your brand name, like how will it scale. For example can your brand support your platform?
Tags: branding
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Publisher: Marketing Insider Group
2016-10-03What Is Intent-Based Analytics And How To Leverage Them
Excellent insights on how to measure your analytics. Author points out that 80% of your visitors are looking for information and only 20% or so want to buy, so your conversion analytics needs to be based on intent. Learn how to measure your buyers.
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Publisher: Business 2 Community
2016-10-03What to look for when optimizing your SEO
A great infographic listing best practices for search engine optimization. The infographic highlights the right approach by juxtaposing it with common mistakes.
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Publisher: Marketing Insider Group
2016-09-29How to use Content-Enabled Campaigns to generate Marketing Qualified Leads!
Learn how to generate a two way conversation with your audience. Learn some key focus points that prompt engagement from the user.
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Publisher: Copyblogger
2016-09-28How to think about crafting better headlines!
I have used sites to help me with writing good headlines. This post actually tops any tool and makes you think about writing headlines the right way
Tags: content marketing, blogging, optimization
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Publisher: Quora
2016-09-17Do comments really count for SEO link building?
Backlinks are the signal to search engines that your site is popular. Adding comments to relevant blog post is one strategy, but will it help, and how much?
Tags: seo, backlinks, blog commenting
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Publisher: BuzzSumo
2016-09-07The long tail content marketing strategy
An excellent summary of the state of content and content marketing. The post analyzes the strategy of top publishers like Washington Post and Buzzfeed and offers insight into the future of content distribution.
Tags: study, marketing strategy, content marketing, statistics, message distribution
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Publisher: Social Media Examiner
2016-09-04How to Use Twitter Conversational Ads and Instant Unlock Cards : Social Media Examiner
You get more out of your Marketing dollars when your promotional tweets are shared. Learn how big brands use this strategy to expand their reach.
Tags: advertising, twitter, viral marketing
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Publisher: MarketLytics
2016-09-03Hitch Free Google Tag Manager Migration in 5 steps
Proper analytics is essential to the success of your business. Google Tag manager is a more powerful version of Google analytics, allowing you to generate better analytics for your site. Learn how to migrate from Google Analytics to Google Tag Manager while keeping the data safe and using the pageview tag to get reports in google analytics.
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Publisher: Social Media Examiner
2016-09-03Facebook Split Testing: How to Make Your Ads Better
We have ideas on how to approach our advertising, but need feedback from the audience in order to clearly understand our target market and user response. This post has some great tips on split testing. You can split test demographics, keywords, images and more. But in what order?
Tags: strategy, tips, advertising, facebook
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Publisher: Backlinko
2016-09-03How I Increased My Search Traffic by 110% in 14 Days
Learn how to find excellent content and make it your own. This post describes what is known in the industry as the Skyscraper technique. Why build from scratch when you can simply build on top of success.
Tags: content marketing, link building, blogging, keywords, case study
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Publisher: Backlinko
2016-09-03How to Get High Quality Backlinks (Without Guest Posting)
The methods discussed in this post are called the "moving man method". It shows how to find broken, or moved links, and how to use those links to boost traffic to your own site.
Tags: marketing strategy, seo, backlinks
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Publisher: Rebrandly Blog
2016-08-27Bitly Vs Google: Which URL Shortener is Better For You?
This article compares google and bit.ly URL shorteners and provides valuable information regarding the analytics provided by each URL shortner.
Tags: analytics, comparison, url shortner
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Publisher: Search Engine Land
2016-08-257 quick SEO hacks for the SEO newbie
This was one of the most popular articles on this site. Excellent tips on optimizing link authority, image size, eliminating 404 errors, maximizing micro site postings, looking for keywords in forums and use of rich snippets.
Tags: tips, seo, social media, keywords
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Publisher: Venngage
2016-08-25We Looked At 137,052 Tweets & Found Out Hashtags Are Worthless
This study found that due to spam, hashtags are now worthless. Spammers add hashtags to target a market with irrelevant messages. Article has other interesting info graphic on account spam and more.
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Publisher: Spokal
2016-08-05The 16 Best Content Marketing Twitter Accounts to follow
As a curator, influencers are a great source of content. If you have something to sell you should also try to connect with these people. My suggestion, curate their content and show them you have done so! With KBucket they can see they are now part of your library!
Tags: content marketing, influencers
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Publisher: Backlinko
2016-07-2921 Actionable SEO Techniques You Can Use Right Now (Updated)
This is a how to post. Learn how to use broken links, keywords, for link building
Tags: lead generation, seo, backlinks, link building, keywords, outbound links, broken links
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Publisher: MarketingProfs
2016-07-02How Quickly Do Consumers Abandon New Mobile Apps?
Data collected from 300 apps and 300 million profiles demonstrates a daunting challenge for mobile app publishers. This behavior should be taken into account when planning your marketing budget!
Tags: study, user behavior, apps
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Publisher: WordStream
2016-06-2913 Excellent money saving tips for AdWords PPC
If you are buying Google AdWords Pay Per Click (PPC) Ads then one or more of these tips can help you save money and increase performance. Article has many links to useful tools
Tags: tips, advertising, adwords
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Publisher: YouTube
2016-06-20Using Blog comments to generate leads and build backlinks
Author offers a series of growth hacking tips he used on ContentMarketer.io - This post offers valuable tips on how to use the comment section of targeted blogs to build backlinks and generate leads.
Tags: growth hacking, lead generation, seo, backlinks, blog commenting
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Publisher: Search Engine Journal
2016-06-1711 Simple Edits to Improve Your Social Media Content
It isn’t easy to edit social media content and make it stand out. This article gives you some useful tips with examples on how to refine each post to maximize your engagement.
Tags: tips, social media, writing
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Publisher: WordStream
2016-06-16How to use AdWords as a software company
Excellent set of guidelines and tricks for SaaS (Software as a Service) companies using AdWords to acquire customers. Saas keywords are expensive and you should have a clear idea of what to expect!
Tags: growth hacking, tips, advertising, adwords
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Publisher: Hubspot
2016-06-16The Ultimate List of Marketing Stats
Content Marketing and SEO is a long term strategy and you need to know your conversion rates in order to plan and improve your strategy. Here is a list of excellent statistics for this purpose.
Tags: seo, traffic acqusition
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Publisher: Neil Patel
2016-06-07How to Nurture Your Organic Leads
Lead generation is key to building a successful sales funnel. The key to lead nurturing is a plan that touches the prospect on average 7 times and qualifies them properly. This post offers a comprehensive plan for lead generation
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Publisher: Authority Hacker
2016-06-02The Pareto Outreach Philosophy & How It Can Help You Build 1000% More White Hat Links
To rank with search engines, you need a strong backlink strategy. This means you need to reach out to hundreds of domains. Authority hacker shows you how to use the Pareto Outreach to build your network efficiently. Post includes a few sample letters you can send out to your prospects.
Tags: growth hacking, lead generation, tips, backlinks, link building
