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This is how you should think about your social media marketing experiments
No one has a magic bullet. Every idea and theory needs to be tested and optimized. This post offers an excellent guideline for preparing your experiments and measuring your results.
Tags: marketing strategy, content marketing, tips
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15 Smart Twitter Marketing Tactics
A nice set of guidelines to follow for your Twitter Marketing. Use of images, polls and click to action examples are extremely effective. My only recommendation is that in a global village someone is always watching.
Tags: marketing strategy, tips, twitter, engagement
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Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Sponsored Social is when brands pay content creators to write and promote their content. This author shows thorugh stats that this method produces better results than other traditional marketing techniques like display ads.
Tags: influencers, customer acqusition
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This is how you build a post on Reddit to get traction
Some social networks have a culture and a way of doing things. If you get a hang on how Reddit works, you can get a lot of traction and dozens of unique leads every month. This post offers valuable insight.
Tags: growth hacking, lead generation, reddit
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How to growthhack Reddit and build an email list from a single post!
Reddit is one of the most powerful social networks with huge potential. Redditor's have their own culture and shameless marketing is frowned upon. Finding effective ways to get traction is a great way to find targeted leads. Try this method.
Tags: growth hacking, case study, reddit
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These Steps will get you more eCommerce Traffic
Some excellent pointers for optimizing your web-store for SEO. Above and beyond the basic SEO guidelines, I really recommend the rich snippet implementation as it really helps your post stand out in search engines.
Tags: seo, optimization, e-commerce
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What Exactly Does Liking a Tweet Do on Twitter?
For marketers it is important to have an indepth knowledge of your communication mediums. This post talks about all the ways Twitter likes help you with your communication and how people are actually using them
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Finding ways to acquire customers - Viral Marketing
Excellet article on how to manage and achieve viral growth. In this article you will learn about viral coefficient and viral cycle time, key concepts in measureing vrial growth.
Tags: viral marketing
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Understanding the key variables in Viral Marketing
Excellent article on how to manage and achieve viral growth. In this article you will learn about viral coefficient and viral cycle time, key concepts in measureing vrial growth.
Tags: analytics, viral marketing
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8 Influencer Marketing Trends That Will Lead You To Success
This article has been shared more that 215 times in 2 weeks. The author uses his experience and track record to explain what it takes to attract influencers and the value of influencer marketing.
Tags: marketing strategy, influencers
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Russian hacking is a case study in content marketing strategy
This post is an excellent case study in online content marketing. It shows you that a mix of messaging will allow you to grow the reach of your account and build trust. Content Marketing is more than just talking about your own products and services.
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How to Build a Steady Flow of Leads and Clients Today
This is one of the more shared articles on Twitter. It offers excellent tips on how to create and use and email marketing campaign to drive qualified leads for your business.
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How 4 numbers can send you millions of visitors
Very innovative marketing technique for using specific keywords to drive search traffic to your website. By using the year in your keyword strategy you can rank high in search results and generate tens of thousands of visitors.
Tags: search, keywords, traffic acqusition
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Guide to Growth Hacking: Launch Your Startup on a Budget
Excellent overview on both paid and unpaid marketing. This post helps you think about your marketing strategy and offers a great definition for how think about growth hacking.
Tags: growth hacking, marketing strategy
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Consumer Barometer
This is an ongoing study by Google that presents Internet usage in easy to understand graphs. Learn what people are searching for what devices they use and more. You can filter the graphs by country, demographics and more
Tags: analytics
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The Playbook To getting 1 million highly targeted leads From Twitter Without Paying a Cent
An intro to a process, a great set of tools and detail instructions on how to use these tools to growth hack on Twitter. To be successful in marketing, you need to make personal connections at scale.
Tags: growth hacking, lead generation, twitter
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Things you need to know about anchor text [2018 Guide for SEO]
Anchor text are an important part of SEO and your backlink strategy. Excellent tutorial on what to pay attention to when building your blogs, SEO strategy and backlink strategy.
Tags: seo, backlinks, link building, anchor text
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Should you buy Backinks in 2017?
Find out what it takes, to build effective backlinks to your site, and the pros and cons of buying backlins? Furthermore, learn about the tricks being used, and find out if they actually work?
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How to build backlinks in 2017
An excellent and comprehensive guide on getting quality backlinks and optimizing your site to rank higher with search engines.
Tags: seo, backlinks, optimization, ranking
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The Customer Acquisition Cost (CAC) of Content Marketing
Excellent post on calculating your inbound marketing cost. Article shows you how to go deeper than simple metrics of traffic monitoring and twitter followers. Getting the tools and the spreadsheet is free, but you have to subscribe. This message is one of the top re-tweeted messages.
Tags: content marketing, roi, customer acqusition
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A Breakdown of Marketing channel usage by Industry
Great chart showing a breakdown of marketing channel usage by industry. This includes Organic, Paid Search, Blogging, and Social popular social channels, including Facebook, twitter, linkedIn, Pinterest, Google+. Pinterest, YouTube.
Tags: advertising, facebook, twitter, social media, statistics
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Net Promoter Score: The Growth Marketer’s Secret Weapon
Net Promoter Score (NPS) is a metric that you need to build in order to identify your promoters and then engage them to promote your software or services. This article explains the concept and offers strategies for your growth hacking.
Tags: strategy, growth hacking, survey
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How to scrape Linkedin group members and find their emails
This is an excellent tutorial on how to hack LinkedIn. LinkedIn has officially blocked many third party tools from collecting emails on their site. This post shows you how to search and what tools to use, to scrape information off of LinkedIn
Tags: growth hacking, lead generation, linkedin
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Influencer Marketing in 5 Easy Steps
A comprehensive guideline on how to plan for your influencer marketing, how to find the right influencers and how to engage them. Article also provides good tips on planning and measuring your results.
Tags: tips, influencers
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How to make LinkedIn Algorithm work for youIn
LinkedIn is the premier social platform for B2B sales. It combines algorithm's with human editors to optimize your feed and connect you with the right people. Engagement is critical in LinkedIn algorithms. Learn how you can make it work for you.
Tags: growth hacking, linkedin
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This is how to write a Marketing plan [5 examples]
Great post. See 5 different marketing plans from 4 major content publishing firms, Contenly, Buffer, Frobes, Hubspot. This post is a great guide for building your own content marketing plan.
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17 LinkedIn Sales Navigator Secrets All the Best Prospectors Know
LinkedIn is one of the best platforms to prospect and connect with people you don't know. This post offers great tips for using LinkedIn to target new prospects.
Tags: lead generation, linkedin
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Great advice for optimizing SEO in 2018
Excellent tips for optimizing your site for SEO in 2018. The techniques to improve your ranking is changing all the time. Follow this advice to get more organic traffic
Tags: seo, blogging, optimization
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Learn how to adjust for Facebook's algrithms and grow your organic reach
The amount of content published on Facebook is increasing, and its competing with sponsored content. Further Facebook has decided to connect you with what your friends share, vs connecting you with third party content.
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2017 Marketing Statistics, Trends & Data
Excellent study to understand how people search online. Hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more.
Tags: study, marketing strategy, search, seo, statistics
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Topic Clusters: The Next Evolution of SEO
One of the ways Google is working to improve search, is to highlight Topic clusters. Sites that offer relevant content on one page. Our KBucket pages are a form of topic clusters with "Rich Snippet" tags.
Tags: marketing strategy, search, seo, ranking
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4 of the Best Growth Hacking Experiments to Try in 2017
Growth hacking starts with experimentation. Each business is different, but the approach to Growth Hacking is not! This article offers 4 excellent examples plus the theories behind their approach.
Tags: growth hacking, marketing strategy
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How to Submit Your Website to Google (And Why It Matters)
Some very useful instructions on how to check and see how your site is indexed by google, and how to speed up google indexing by submitting your site manually
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12 Great Examples That Prove the Power of Repurposing Content
Repetition is an important component of marketing. We all recognize this tenet of marketing in TV advertising. This article points out some important principals for repurposing your content. One reason is sharing the same content over time helps make it more popular.
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The Ultimate List of Marketing Stats
Content Marketing and SEO is a long term strategy and you need to know your conversion rates in order to plan and improve your strategy. Here is a list of excellent statistics for this purpose.
Tags: seo, traffic acqusition
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6 Simple Ways to Tap Into the Power of Influencer Marketing
This is a very good check list to keep in mind. Influencer, people with reach which are just 3% of the people generate 90% of the impact. These steps are worth a try for any marketer
Tags: targeting, viral marketing
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Why Publications outrank Websites and what we can learn from it?
This is a study on how to use content marketing to achieve page one ranking on google The study utells you what indicators help your ranking. Excellent reference for content marketers.
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New Data: What Types of Content Perform Best on Social Media?
What kinds of stories get clicks and engagement. This is an analysis of 220,000 articles from 11 verticals published during June 2014 to November 2014.
Tags: content marketing, analytics, social media
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Content Published Via Third-Party Tools Suffers 67% Fewer Likes
This article studied the difference between posting manually and through third part API's and found that Facebook's algorithm Edge Rank knows the difference and will assign a different weight to posts created in Facebook.
Tags: marketing strategy, facebook
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25 Lessons from 25 Months of Content Marketing
Lists are a great way to check your strengths and weaknesses and this is a pretty comprehensive list of do's and don'ts for content marketers. Use this as a guide for your strategy sessions.
Tags: content marketing, tips
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6 Unconventional Ways to Come Up with Blog Post Ideas
This post is specially useful for product companies. Explains how to use personas to connect with your audience and create content that is useful to them. I really like the advice on researching your persona to come up with your blog idea.
Tags: strategy, content marketing, blogging, persona
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3 Obstacles Every Marketer Will Face in 2017
As social distribution channels like Facebook become more successful for reaching your target audience they also become more expensive, whats the fall back? What are the challenges of Account Based Marketing, or targeting your most likely purchasers? What are the challenges with Big Data?
Tags: b2b marketing, content marketing, analytics, email marketing, customer acqusition