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Publisher: Copyblogger
2007-01-12What is Cornerstone content and how do you create it
Cornerstone content is essential to establishing the authority of your website. But what makes a content cornerstone, and what do you have to pay attention to. This post does a great job of breaking it down.
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Publisher: Western Journalism
2012-03-13How To Stay Legal Posting Pictures While Blogging
Some great tips on how to stay legal when posting images on your site. The article makes some great suggestions on where to find public domain images. This goes both for bloggers and curators
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Publisher: Visual.ly
2012-03-20Social vs Search
Very useful infograpfic showing the ROI when using PPC, SEO and social for various marketing endeavors like lead generation, brand awareness and engagement.
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Publisher: hubspot
2012-04-02Content Published Via Third-Party Tools Suffers 67% Fewer Likes
This article studied the difference between posting manually and through third part API's and found that Facebook's algorithm Edge Rank knows the difference and will assign a different weight to posts created in Facebook.
Tags: marketing strategy, facebook
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Publisher: Action Plan
2012-09-12How to Generate Attention and Interest
This is a very good breakdown for how to prepare your messaging to generate attention and interest. Whether you are preparing a landing page, or writing a blog you should pay attention to how you grab attention and generate interest in your audience before you ask them to take action.
Tags: tips, blogging, copywriting, landing pages
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Publisher: Moz
2012-12-11The Broken Link Building Bible
Broken link building is an effective method to improve your SEO for B2B businesses. This is a detailed step by step guideline for executing a Broken Link Building strategy.
Tags: b2b marketing, seo, link building
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Publisher: Kissmetrics
2013-02-08How to Unlock Your 'Not Provided' Keywords in Google Analytics
This post explains why google analytics categorizes most of your search keywords under (not provided) and then gives you various methods and tools to unlock this!
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Publisher: Search Engine Watch
2013-02-18How to Conduct a Link Audit
This is a post recommended by Neil Patel for performing a backlink audit. There are multiple tools that allow you to audit your backlinks. Find out what tools to use and how to use them, so you can rank better and grow your organic search.
Tags: seo, backlinks, optimization
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Publisher: Customer Success-driven Growth
2013-09-16Affiliate Marketing Program Considerations for SaaS Providers
Get practical advice for making your affiliate program into a success. Learn the difference between, affiliate, reseller vs. referral programs. Learn how to think about paying your affiliates, with real life examples.
Tags: lead generation, marketing strategy, affiliate marketing
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Publisher: Social Media Today
2014-03-31Four Things You Can Do Now to Increase Traffic to Your Website
This author is comparing main stream distribution channels like twitter and Facebook with Triberr and claims through experience that triberr's micro distribution is more effective.
Tags: strategy, content marketing, syndication, traffic acqusition
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Publisher: Target Marketing
2014-05-01The 4 Stages of Engagement: Mapping Content to Customer Behavior
Each stage of your marketing funnel requires a different strategy. This post does an excellent job in discussing your content strategy for the 4 phases of your marketing funnel.
Tags: marketing strategy, content marketing, inbound marketing
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Publisher: Bufferapp
2014-06-0610 Surprising and Important Social Media Stats You Need To Know
Excellent data for social media marketers. Who are your best ambassadors and what to expect from your social media channels
Tags: social media, influencers, engagement, statistics
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Publisher: Bufferapp
2014-06-12Instagram for Business: Answers to the 12 Most Common Questions
A very useful post for how to get started with Instagram for business as well as the best times to post to different social media channels and why
Tags: strategy, social media, post time
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Publisher: unbounce
2014-08-18A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation
Very nice post that is divided into tips for foucisng and defining a purpose for your blog post, methods of capturing and then retainig the leads you generate, ideas on your website design and continued connection through email marketing.
Tags: tips, customer acqusition
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Publisher: Business Insider
2014-08-28How To Influence Anyone - Business Insider
As a marketer you are always trying to influence people and even seduce them to pay attention to your message. Here are powerful insights into techniques for seducing your target. I found this when researching how to write powerful video ad scripts.
Tags: content marketing, advertising, writing
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Publisher: sensei marketing
2014-09-24The Principle of Reciprocity and Influence Marketing
Reciprocity is a powerful tactic in marketing. If you do something for someone they are obliged to reciprocate. Curating and promoting other experts articles allows you to ask them for a mention, link back or other objectives that institute a win-win. Our tweets of each article automatically adds the authors handle to your tweets.
Tags: strategy, influencers
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Publisher: entrepreneur
2014-10-16Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Sponsored Social is when brands pay content creators to write and promote their content. This author shows thorugh stats that this method produces better results than other traditional marketing techniques like display ads.
Tags: influencers, customer acqusition
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Publisher: Authority Hacker
2014-10-17Buzzstream Review & Outreach Link Building Tutorial
This is an excellent tutorial on how to use Buzzstream for whitehat link building. Buzzstream is an effective tool for finding and managing access to influencers and sites you want to contact. Great video tutorials.
Tags: growth hacking, lead generation, link building, buzzsumo
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Publisher: Copyblogger
2014-10-23The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy
This article is ranked number on in Google when you search for "Optimize online Copy" - Its about a list of considerations for writing a blog that engages, informs and converts!
Tags: content marketing, tips, optimization, traffic acqusition
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Publisher: Business 2 Community
2014-10-253 Ways to Find Targeted Websites for Your Placement Targeting Campaign
Targeting improves your performance when it comes to advertising. This post shows you how to use Adwords targeting to target display netwroks that fit your demographic
Tags: advertising, targeting, adwords
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Publisher: WordStream
2014-10-265 Seriously Powerful but Underused Google AdWords Features
Valuable tips on how to build your AdWords ads, stats on performance, tips on strategy and what to expect from your CTR, ad format performance, targeting tips, automation tips and reporting tips.
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Publisher: Marketing Land
2014-10-27The Role Content Plays In B2B Social Selling
This article has a very useful chart that breaks down the challenges of B2B marketers in generating content and offers some tips on how to respond to the challenge.
Tags: b2b marketing, tips
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Publisher: Business 2 Community
2014-11-0314 Key Takeaways From The B2B Content Marketing Report
Great set of stats and analysis on content marketing strategies and best practices.
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Publisher: Business 2 Community
2014-11-033 Must-Use Methods for the Google Display Network
This article gives you some tips on placement targeting. Using adsense you can target specific placements like forums, email and youtube and a keyword strategy to optimize and target the palcements.
Tags: advertising, customer acqusition, targeting
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Publisher: Search Engine Land
2014-11-06How To Win At SEO & Content Marketing in the longrun!
Valuable insights into an SEO strategy that transcends shifting of strategy and technology by search companies. Great insight never gets old!
Tags: content marketing, seo
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Publisher: Business 2 Community
2014-11-08Stop Wasting Your Time on Blog Commenting and Likes Exchanges
For SEO and building your link ranking bloggers setup link exchange networks. This post suggests that fake link exchange groups won't work if there is no genuine interest in your content.
Tags: seo, ranking, traffic acqusition
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Publisher: Business 2 Community
2014-11-08The Ultimate Guide To Content Syndication: More Content In Less Time
This article describes what syndication is and how as a blogger you can benefit from syndicating your content to expand your reach and drive new traffic to your site
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Publisher: db Marketing
2014-11-10How to Calculate Your Customer Lifetime Value
A real life example of how to measure your customers life time value based on purchases, cost of sales and marketing costs.
Tags: roi
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Publisher: Huffington Post
2014-11-1825 Lessons from 25 Months of Content Marketing
Lists are a great way to check your strengths and weaknesses and this is a pretty comprehensive list of do's and don'ts for content marketers. Use this as a guide for your strategy sessions.
Tags: content marketing, tips
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Publisher: PR Daily
2014-11-25Why relying solely on social media marketing is a losing strategy
Article points out that since many of the Social Media companies are public now and need to generate their own revenue, they will limit others to make money without paying for it. So you need to pay to play. Similar thing happened for Search and SEO.
Tags: tips, social media
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Publisher: Quick Sprout
2015-01-01What Are The Best Times to Post on Social Media
Nice infographic that shows the best times to post per channel - facebook, twitter, linkedin, pinterest, instagram, google+
Tags: tips, social media
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Publisher: Search Engine Watch
2015-01-05Content Marketing Without Marketing Is Just Content
This post outlines a set of goals all content marketers should have in focus when creating a marketing strategy as well as the channels you use for executing your marketing
Tags: content marketing, tips, link building
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Publisher: marketo
2015-01-25How to Integrate Social Media and Blogging
I am always looking for definite and objective action items that can help advance your digital marketing. This post by Guy Kawasaki has some useful tips on things to do and how to do them like how many times should you post the same article on social media.
Tags: content marketing, tips, social media
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Publisher: Hubspot
2015-02-02New Data: What Types of Content Perform Best on Social Media?
What kinds of stories get clicks and engagement. This is an analysis of 220,000 articles from 11 verticals published during June 2014 to November 2014.
Tags: content marketing, analytics, social media
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Publisher: Hubspot
2015-03-05Why Publications outrank Websites and what we can learn from it?
This is a study on how to use content marketing to achieve page one ranking on google The study utells you what indicators help your ranking. Excellent reference for content marketers.
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Publisher: Inc.com
2015-03-2515 Marketing Strategies That Inspire Strategic Thinkers
Marketing ideas with specific examples that can help you think out of the box. Marketing is all about creativity and projecting values. Take a look, this can help you devise new marketing strategies you have not thought about
Tags: marketing strategy
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Publisher: The Hustle is Real
2015-03-31The Best Email I've Ever Written
Did you know you can easily export all of your Linkedin contacts to build a valuable mailing list that can help you grow your business. This post offers tips on how to write your email, and how to add your Linkedin contacts to your email list.
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Publisher: Business 2 Community
2015-04-02Why Do I Need Personas in My Content Marketing Strategy?
You have to know your purpose before you develop your language. This article describes Personas - Great set of guidelines to focus your content marketing strategy.
Tags: content marketing, tips, persona
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Publisher: ShoutMeLoud
2015-04-14Understand DoFollow & Nofollow Link: SEO Basics
What is dofollow links and what is nofollow links. Understand nofollow & dofollow link attributes and how to use nofollow links.
Tags: seo
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Publisher: Search Engine Land
2015-05-25Using Partnerships To Accelerate Content Marketing and Link Building
Great article on the use of partnerships to grow your network of influence and establish your brand. Author offers a tangible example and sets the correct strategy for your approach.
Tags: content marketing, tips
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Publisher: Business 2 Community
2015-06-07How to Build a Successful Content Marketing Plan
This is a detailed descriptrion on how to creat and execute a Content Marketing plan. Your will learn what to focus on, what to measure and how to plan and execute and measure success for your content marketing.
Tags: content marketing, tips
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Publisher: Business 2 Community
2015-06-10How Much Does a Corporate Video Production Cost?
Video is proven to be the most effective form of online advertising and brand building. If you are building a professional video, this post will explain the various considerations, and hence cost of building a video. You may also look into templated video services for a more cost effective solution.
Tags: video
