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Publisher: Aro Content
2018-05-30This is how you build Video's that work in 2018 (step by step)
This is an excellent guide for building video content for your audience. Every content needs a strategy, ideally one that appeals to your target audience. This post provides the correct process for building a winning video
Tags: marketing strategy, video
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Publisher: DrumUp Blog
2018-03-30This is how you should think about your social media marketing experiments
No one has a magic bullet. Every idea and theory needs to be tested and optimized. This post offers an excellent guideline for preparing your experiments and measuring your results.
Tags: marketing strategy, content marketing, tips
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Publisher: Medium
2017-03-01To get into a Viral loop with product Hunt you need to do this...
Every social network has its own culture. Product Hunt is an effective place to get traction. This post shows you all you need to do to get more than 1000 upvotes for your product on product hunt.
Tags: growth hacking, product hunt
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Publisher: Backlinko
2018-01-10To improve SEO you need to understand how Google RankBrain works.
RankBrain is Google's new AI algorithm for ranking search. Learn how to optimize your headlines, keywords and other essential SEO related meta information to optimize your page and rank with google.
Tags: search, seo, optimization, keywords, artificial intelligence
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Publisher: Hubspot
2017-05-12Topic Clusters: The Next Evolution of SEO
One of the ways Google is working to improve search, is to highlight Topic clusters. Sites that offer relevant content on one page. Our KBucket pages are a form of topic clusters with "Rich Snippet" tags.
Tags: marketing strategy, search, seo, ranking
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Publisher: Cognitive SEO
2017-02-06Traffic Improves SEO and Affects Google Rankings, new research says
Will inbound traffic help your SEO? This study found that referral traffic from an authority site like Reddit positively impacted their Google search rank. The spike helped the site improve its keyword ranking.
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Publisher: The Atlantic
2019-04-24Twitter Is Not America
In the United States, Twitter users are statistically younger, wealthier, and more politically liberal than the general population. They are also substantially better educated, according to Pew: 42 percent of sampled users had a college degree, versus 31 percent for U.S. adults broadly.
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Publisher: ShoutMeLoud
2015-04-14Understand DoFollow & Nofollow Link: SEO Basics
What is dofollow links and what is nofollow links. Understand nofollow & dofollow link attributes and how to use nofollow links.
Tags: seo
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Publisher: For Entrepreneurs
2015-11-28Understanding the key variables in Viral Marketing
Excellent article on how to manage and achieve viral growth. In this article you will learn about viral coefficient and viral cycle time, key concepts in measureing vrial growth.
Tags: analytics, viral marketing
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Publisher: Ahrefs
2018-11-15Useful guideline for optimizing your blog post - On Page SEO 2018
On page SEO refers to techniques that help you rank your post. This posts goes beyond the obvious techniques of optimizing your meta tags and offers useful guideline for producing posts that rank.
Tags: blogging, optimization, on page seo, rich snippets
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Publisher: YouTube
2016-06-20Using Blog comments to generate leads and build backlinks
Author offers a series of growth hacking tips he used on ContentMarketer.io - This post offers valuable tips on how to use the comment section of targeted blogs to build backlinks and generate leads.
Tags: growth hacking, lead generation, seo, backlinks, blog commenting
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Publisher: WordStream
2016-05-11Using Google Display Network as aleternative to AdWords
Google offers the search and display network. In a search network you pay per click and in a Display Network you pay per 1000 impressions. Learn how to maximize your ROI on display networks
Tags: advertising, adwords
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Publisher: Search Engine Land
2015-05-25Using Partnerships To Accelerate Content Marketing and Link Building
Great article on the use of partnerships to grow your network of influence and establish your brand. Author offers a tangible example and sets the correct strategy for your approach.
Tags: content marketing, tips
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Publisher: Copyblogger
2019-04-02Using the rule of 3 in blogging makes you more memorable
What is the rule of 3 and how can I use it to be remembered. Brian offers some great examples of messaging using the rule of 3. Great insight for building memorable headlines and writing powerful blogs.
Tags: blogging
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Publisher: Moovly
2018-01-17Video Content gets more engagement. Here is how to create ones that work
According to studies by 2020 80% of all content consumed is video content. Here is some expert advice on how to build engaging and effective video content for different platforms.
Tags: content marketing, tips, video
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Publisher: Lemonlight
2019-02-28Video Spec for various Social Media channels
Each channel on social media is optimized for a different size, aspect ratio and length. Learn how to prepare your video.
Tags: social media, video
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Publisher: Backlinko
2017-03-01We Analyzed 1.3 Million YouTube Videos. Here's What We Learned About YouTube SEO
Very useful stats on what helps YouTube videos rank higher. It turns out that the length of the video, number of comments and number of shares are key factors.
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Publisher: NeilPatel
2016-12-16We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Bu...
Find out what techniques to use in order to compete with big brands using search. When searching google the paid clicks are only 15% of the total clicks. 60% of the clicks are organic. Learn how you can use this to grow your business.
Tags: marketing strategy, search, seo, roi, adwords
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Publisher: Venngage
2016-08-25We Looked At 137,052 Tweets & Found Out Hashtags Are Worthless
This study found that due to spam, hashtags are now worthless. Spammers add hashtags to target a market with irrelevant messages. Article has other interesting info graphic on account spam and more.
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Publisher: Thrive Themes
2017-02-23We've Cracked the Code of the Most Popular Quizzes
Humans react to certain impulses. These impulses are triggered through words. Learn how to get engagement out of your quizzes. This study analyzed 145 quizzes with 100K social shares.
Tags: study, tips, quizzes, viral marketing
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Publisher: Quick Sprout
2016-12-24What a Cognitive Bias Is, And How to Use It for Digital Marketing Mastery
Social signals make us more comfortable when making a purchase. Learn about how to use prospects biases to close more sales and boost your brand.
Tags: marketing strategy, tips, monetization
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Publisher: Quick Sprout
2015-01-01What Are The Best Times to Post on Social Media
Nice infographic that shows the best times to post per channel - facebook, twitter, linkedin, pinterest, instagram, google+
Tags: tips, social media
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Publisher: Follows
2016-01-24What Exactly Does Liking a Tweet Do on Twitter?
For marketers it is important to have an indepth knowledge of your communication mediums. This post talks about all the ways Twitter likes help you with your communication and how people are actually using them
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Publisher: Copyblogger
2007-01-12What is Cornerstone content and how do you create it
Cornerstone content is essential to establishing the authority of your website. But what makes a content cornerstone, and what do you have to pay attention to. This post does a great job of breaking it down.
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Publisher: TopRank®
2016-05-03What Is Influencer Marketing?
Content Marketers used the rely on the Power of the platform to go viral. But many of the social platforms like Facebook and Twitter are devising algorithms that promote their pay to play objectives. This article offers definitions, examples and a few resources to excel at influencer marketing.
Tags: influencers, algorithm
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Publisher: Marketing Insider Group
2016-10-03What Is Intent-Based Analytics And How To Leverage Them
Excellent insights on how to measure your analytics. Author points out that 80% of your visitors are looking for information and only 20% or so want to buy, so your conversion analytics needs to be based on intent. Learn how to measure your buyers.
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Publisher: AMBA Agency
2019-05-15What is more impoprtant, reach or frequency in advertising?
All brand marketing is measured by reach and frequency, but which one is more important. Is it more important to reach more customers, or try to increase brand recall among existing customers.
Tags: marketing strategy, advertising
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Publisher: Ahrefs
2018-02-13What is the cost of buying backlinks and is it normal?
Backlinks are one of the most important indicators of popularity. But how hard is it to get backlinks, and do you have to pay to play? This post reached out to over 600 bloggers to find out.
Tags: marketing strategy, seo, backlinks, blogging, ranking
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Publisher: Unbounce
2017-03-17What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders
This article is the reason why I curate so many how-to articles from experts in the industry. A list of steps amounts to a process. Successful leaders will not only define a process, but they will have the confidence to change it, quickly, based on results.
Tags: content marketing, analytics, optimization, process
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Publisher: Neil Patel
2017-07-05What Should You Do If You Have a "Great" Article That's Getting 0 Traffic?
Excellent ideas for growth hacking and getting traffic to your content you work so hard to write. Neil shows you how to use Buzzsumo to find people who like to share posts!
Tags: growth hacking, content marketing, influencers, inbound marketing, buzzsumo
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Publisher: Neil Patel
2017-02-08What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?
If you spend a lot of time and money inviting people to your house, but fail to make them feel comfortable, they will probably not come back. See how to make your Facebook page more engaging.
Tags: marketing strategy, facebook
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Publisher: Business 2 Community
2016-10-03What to look for when optimizing your SEO
A great infographic listing best practices for search engine optimization. The infographic highlights the right approach by juxtaposing it with common mistakes.
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Publisher: Authority Hacker
2017-12-02What you need to know about email marketing plus [Best Email Markeing tools in 2018]
This article reviews 7 top email marketing tools per feature and offers great insight into how to build and manage your email campaigns.
Tags: email marketing, review
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Publisher: Ahrefs
2017-11-21What you need to know about Keyword search volume
In order to design your keyword strategy, you need accurate data. This excellent post and case study discusses methods used for calculating search volume and what you should look out for.
Tags: seo, keywords, case study
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Publisher: Search Engine Journal
2016-05-14Where do Digital Marketers spend their money and how much?
SEJ surveyed SEO specialist (75%), Managers (10%), Business Owners (4%), Social Media Specialist (4%), Content Marketing Specialist (4%) and PPC specialist (4%) and asked them about SEO, PPC, Social Media, Content Marketing to learn about the most effective ways of Digital marketing.
Tags: content marketing, seo, social media, survey, ppc
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Publisher: Neil Patel
2017-03-08Where Should You Spend Your Marketing Budget? (Even If It’s Not Much)
Great advice on what tools to use for your marketing and why? Neil always provides great examples for his assertions. If you are blogging for your businsess you should follow his example.
Tags: tips, analytics, backlinks, inbound marketing
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Publisher: Business 2 Community
2015-04-02Why Do I Need Personas in My Content Marketing Strategy?
You have to know your purpose before you develop your language. This article describes Personas - Great set of guidelines to focus your content marketing strategy.
Tags: content marketing, tips, persona
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Publisher: Square2Marketing
2017-02-18Why Engagement Metrics Matter To The Science Of Inbound Marketing
In order to optimize your site and your marketing strategy, you need to undestand how users engage with your site and content. This article provides for basic and important metrics to monitor for both understanding and optimizing your inbound marketing strategy.
Tags: analytics, engagement, metrics, inbound marketing
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Publisher: jmhhacker
2015-12-30Why Every Business Should Have An Influencer Marketing Campaign in 2016
If you want to know how what it takes to reach busy people, then read this post. Influencers get a lot of requests, so you need a persistent and multifaceted approach to get their attention.
Tags: influencer marketing, tips
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Publisher: Hubspot
2015-03-05Why Publications outrank Websites and what we can learn from it?
This is a study on how to use content marketing to achieve page one ranking on google The study utells you what indicators help your ranking. Excellent reference for content marketers.
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Publisher: PR Daily
2014-11-25Why relying solely on social media marketing is a losing strategy
Article points out that since many of the Social Media companies are public now and need to generate their own revenue, they will limit others to make money without paying for it. So you need to pay to play. Similar thing happened for Search and SEO.
Tags: tips, social media
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Publisher: Neil Patel
2017-09-01Why “Searcher Task Accomplishment” Is Your Next Best SEO Hack
Google has one main objective and that is to put give searchers the best results. See how you can use Google's own algorithms to improve your SEO. Also optimize for mobile.
Tags: marketing strategy, search, seo, mobile
