October 27, 2011

Optimizing Search – Improving your curated product

By Karan Tags: ,

I don’t know about you but I often don’t get things right the first time.  When I start a project – a blog, or a curation project on KBucket – I start with a topic , by creating a few categories to store my curated links . What happens next is inevitable – as I curate, my ideas on how to tag and organize change.  Often the reason is because I can not find what I curated and that tells me that the tags and the grouping are not optimal and they need to change or enhanced. For example just today a user asked about paper.li type apps that organize information in magazine format – I have curated this information on my Search & Social Media page – So I searched for paper.li on KBucket,  since my search terms did not find me the desired information, clearly because the tagging was not optimal, so I enhanced it. A good curated page takes time to build and optimize.  If you are just filtering and aggregating without going back to improve your research, then you are not really curating!  Curation by definition is organization and maintenance. Additionally the value and usability of your curated page improves when the organization and tagging is informed by a community.  Different people have different ways  of relating to the same information.  Therefore crowd sourcing is a critical function of building optimal curated pages. Our two year case study of a group of 70 people shows that an optimal curated page (the groups and tags on a topic) takes about 2 months to optimize. [ad name=”Post LTB”]

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October 20, 2011

Crowdsourced Editors – Content Curators

By Karan

Curation works best when the curated topic is crowdsourced.  This statement is based on a 2 year case study of  a real world environment where a group of 70 users – used a KBucket type curation to improve findability of information. I am of course assuming that the curator has two main objectives – Help people find information easier, educate people on what to look at. In our case study, the curator was the project manager – and the crowd were the employees who used the information.  The study found that it took roughly 2 months of usage and input from the crowd to optimize the curated KBucket page.  Once the KBucket page was optimized the findability of information improved by 400%.  This was measured in terms of time it took people to find information without assistance from other people in the group. This has been our vision for KBucket.  A place where curators act as editors of context, corwdsourcing content and organizing it based on user input. So remember the more input you provide the better the KBucket pages get.  KBucket should be a resource for all the people who are interested in the curated topic. [ad name=”Post LTB”]

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October 19, 2011

Become a messaging machine

By Karan Tags: ,

You can use your curated research as an engine for your messaging strategy.  If you read 10 to 20 sources of news a day – using our tools this should take you no more than 30 minutes – and select 10-15 related articles to your topic – saving and organizing should take you no more than 30 minutes – and you do this for lets say 40 days you will have curated, tagged and organized between 400-600 articles that you can use as part of your content strategy. For an example take a look at this page and notice that each tag can be used as a unique address to broadcast a message.  Here are some of the benefits of your curated research. Your research will help you come up with new messaging ideas While Conversing on Social Media you have ready made answers for any dialog Instead of linking people to an article on some other site you are directing them to your research page promoting your research You can crowdsource- Engage your community and expend you reach Content curation will be an integral part of the savvy marketing executives strategy.  Here are some other ideas on curation strategy to support my arguments Contact us for more information on how to use curation to become a messaging machine. [ad name=”Post LTB”]

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Is filtering Curation?

By Karan Tags:

I have been wanting to write about this subject for a while.  Curation is a hot and emerging topic and there are new products introduced almost weekly that try to tackle the challenge of curation. The reason for this blog post is to communicate a simple message – Filtering is not curation – Curation by definition is organization and maintenance –  A filtering system like Twylah for example is not curation, it is closer to aggregation.  This is not to say that Twylah is not valuable and filtering is not a useful activity.  This is just to say that the product of curation is maintaining and optimizing research on a topic and streams that are changing at warp speed are simply filters and not curated pages. We use moreover technologies aggregation system as an aggregation service integrated into our tool.  Powerful aggregation services like moreover have the capability to surf the entire web and aggregate links based on a multi-level filtering system.  If you have ever used one of these systems you know that the results, even though very compelling and useful always include noise.  Curation is the human process of taking out the noise.  The product of curation always needs a human to add the ultimate value. [ad name=”Post LTB”]

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Optimal Access Karan Bavandi Los Angeles, CA, United States The Example Company karan[*at*]optimalaccess[*dot*]com