The fact is we are always in research mode. Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems. Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.
Content Marketers use content curation as a strategy to promote their own brand. This method is most effective when the curated content drives traffic back to your site first! KBucket, where the letter “K” stands for knowledge, is a plugin for WordPress sites that let’s publishers curate, organize, and share third party content by driving traffic back to their site first.
You often hear people say that Content Curation is a disruptive business, but what does that really mean? Curation is a new layer of activity that sits between the content creators and the consumer, in essence disrupting the original flow of information – providing tools that empower a mass of users to manage the context of information.
A thought leader is someone whose opinion is valued. Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. So if you can demonstrate your expertise you can become a thought leader.
Curation is traditionally defined as “The act of organizing and maintaining a collection of artworks or artifacts”. Curators are knowledgeable about their domain and offer additional value by collecting and presenting information in ways that informs the audience.