December 8, 2011

Establishing Thought Leadership through Curation

By Karan Tags: , ,

Will walking into someone’s library and looking at what they read impress you, or at least compel you to want to listen and see what this person has to say? My friend and teacher of 17 years, Roger Weir has a personal library of 80,000 books (was about 60,000 when I first met him).  When I started going to his Saturday lectures back in 1994, I was taken by his personal library – which extended to every room in his house.  I once asked him if he had read all the books, he said he can index them all!  I stayed to learn from him every Saturday for the next 12 years.  The reason was of course his knowledge and presentation skills, but first seeing and the extend of his research certainly helped.   I always felt fortunate to be able to attend these classes and listen to Roger distil the wisdom of the ages in 90 minute lectures.  The fruit of years of study shared!  Roger is an educator and a thought leader. KBucket’s curated pages have the same effect.  A KAuthor, will read and tag (index) each link to identify the content of that article.  This makes it easier for all users to discover valuable content from trusted sources and learn more about topics.  Here is an example of a KBucket page, curated over months, organized and re-organized for easy access – and the work is never ending – Notice that the constant evolution of curated pages is a reason for users to use the page as a reference which means frequent visits.  The dream of all marketers. ]]>

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November 29, 2011

Curation the whole story!

By Karan Tags:

The entire curation story – Why do we need it? – What is it? – Where is the value? – can be told from the picture below:   Information Overflow (Left Image) – The reasons for curation are multiple and the image on the left characterize the problem perfectly and as follows: Information is growing at warp speed Information flow piles up so fast that finding the right information is a big challenge Human capacity to deal with so much information is at its limit. Multiple Sources (Middle Image) – The number of information sources and the format of how information is delivered is growing rapidly.  Curators should be able to easily integrate information from different sources in one place. Curation (Right Image) – Curation is all about creating relevance around organization.  The curator is someone that uses multiple source (middle image) to search for information, organize it and share it in a user friendly and accessible way! It is easy to see that the more time a curator spends in organizing and categorizing the curated information the more value they provide for their users.  The organization of information provides a number of benefits as follows Makes it easy for users to find information Since curation is topic based, other information in the group helps educate visitors to learn about related subjects Organization makes it easy to package and share subset of the information with others (Content Marketing Strategy) Thought Leadership – If someone walks into your library and sees the depth and breath of your research they are inclined to be impressed! Curation has many applications, improved search, social media communication, online marketing and story telling are the most common uses of this new and disruptive class of technology solutions.  Here is my curated page on the topic of curation (related articles and tools), social media marketing (discussions, tips, strategy, tools) and search (search engines, articles related to search). [ad name=”Post LTB”] ]]>

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October 27, 2011

Optimizing Search – Improving your curated product

By Karan Tags: ,

I don’t know about you but I often don’t get things right the first time.  When I start a project – a blog, or a curation project on KBucket – I start with a topic , by creating a few categories to store my curated links . What happens next is inevitable – as I curate, my ideas on how to tag and organize change.  Often the reason is because I can not find what I curated and that tells me that the tags and the grouping are not optimal and they need to change or enhanced. For example just today a user asked about type apps that organize information in magazine format – I have curated this information on my Search & Social Media page – So I searched for on KBucket,  since my search terms did not find me the desired information, clearly because the tagging was not optimal, so I enhanced it. A good curated page takes time to build and optimize.  If you are just filtering and aggregating without going back to improve your research, then you are not really curating!  Curation by definition is organization and maintenance. Additionally the value and usability of your curated page improves when the organization and tagging is informed by a community.  Different people have different ways  of relating to the same information.  Therefore crowd sourcing is a critical function of building optimal curated pages. Our two year case study of a group of 70 people shows that an optimal curated page (the groups and tags on a topic) takes about 2 months to optimize. [ad name=”Post LTB”] ]]>

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October 20, 2011

Crowdsourced Editors – Content Curators

By Karan

Curation works best when the curated topic is crowdsourced.  This statement is based on a 2 year case study of  a real world environment where a group of 70 users – used a KBucket type curation to improve findability of information. I am of course assuming that the curator has two main objectives – Help people find information easier, educate people on what to look at. In our case study, the curator was the project manager – and the crowd were the employees who used the information.  The study found that it took roughly 2 months of usage and input from the crowd to optimize the curated KBucket page.  Once the KBucket page was optimized the findability of information improved by 400%.  This was measured in terms of time it took people to find information without assistance from other people in the group. This has been our vision for KBucket.  A place where curators act as editors of context, corwdsourcing content and organizing it based on user input. So remember the more input you provide the better the KBucket pages get.  KBucket should be a resource for all the people who are interested in the curated topic. [ad name=”Post LTB”] ]]>

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October 19, 2011

Become a messaging machine

By Karan Tags: ,

You can use your curated research as an engine for your messaging strategy.  If you read 10 to 20 sources of news a day – using our tools this should take you no more than 30 minutes – and select 10-15 related articles to your topic – saving and organizing should take you no more than 30 minutes – and you do this for lets say 40 days you will have curated, tagged and organized between 400-600 articles that you can use as part of your content strategy. For an example take a look at this page and notice that each tag can be used as a unique address to broadcast a message.  Here are some of the benefits of your curated research. Your research will help you come up with new messaging ideas While Conversing on Social Media you have ready made answers for any dialog Instead of linking people to an article on some other site you are directing them to your research page promoting your research You can crowdsource- Engage your community and expend you reach Content curation will be an integral part of the savvy marketing executives strategy.  Here are some other ideas on curation strategy to support my arguments Contact us for more information on how to use curation to become a messaging machine. [ad name=”Post LTB”] ]]>

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