As a social media marketer or a start-up entrepreneur, content curation may be a key strategy that allows you to re-purpose previously written content to share with your audience. It is extremely useful when you have only so much time to create fresh, long-form content from scratch. Curation tells your audience that you’re willing to take a broader view of topics and stay on the pulse of industry trends.
Curation serves an important purpose in brand marketing. It tells your audience that you’re not only interested in promoting your brand, but care about sharing useful information with them. After all, brands aspire to share content of relevance and meaningful value to their audience, regardless of whether they’ve created it themselves or sourced it from a third-party.
Studies show that the average information worker spends 2 hours a week looking for information which costs companies and individuals millions of dollars in productivity. Organizing access to information will solve this problem. KBrowser allows you to manage your context and work more efficiently.
This is my 6th post in a series of posts examining our KBrowser features against Robin Good’s criteria for the ideal content curation tool. Here, Robin has defined a set of features for presenting your curated content online. I have combined editing, display formats, arrangement and navigation and ownership into one post. Let’s take a look at the set of questions and our response.
This is my 5th post in a series of posts examining our Optimal Access features against Robin Good’s criteria for the ideal content curation tool. Here, Robin has defined a set of features for Content Monitoring, news discovery and filtering when considering a curation tool. Let’s take a look at the set of questions and our response.
This is post 4 in a series of posts examining our tools features against Robin Good’s criteria for the ideal content curation tool. The question asked here is regarding search and its divided into two categories, searching the web and searching your own curated content. Let’s take a look.
The fact is we are always in research mode. Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems. Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.
Content Marketers use content curation as a strategy to promote their own brand. This method is most effective when the curated content drives traffic back to your site first! KBucket, where the letter “K” stands for knowledge, is a plugin for WordPress sites that let’s publishers curate, organize, and share third party content by driving traffic back to their site first.
Not all curation tools are the same. Some are built to tell a story, and some are built to record history. Our KBucket solution is built to record history. In this post, I’d like to explore the difference between these two forms of communication, point you to curation tools that serve each market, and share some ideas on content marketing using KBucket.
When you write a post, or curate a link you want to communicate a point. However over time these points will reveal a bigger picture. They reveal your thought process, what you deemed interesting and important. In essence curators are writing their diaries and these diaries become valuable insights and a source for future articles and or decision making. Let’s consider the introduction of ad viewability for publishers and advertisers and its rapid ascension from – No it can’t be measured effectively – to – Publishers re-designing websites for better viewability. Depending of who you are and what problem you are trying to solve, this research will enlighten you in different ways. News Curators are providing valuable service by capturing and recording the context of topics. [ad name=”Post LTB”]