June 15, 2016

If a Machine Does it, It’s Not Curation

By Karan Tags:

Curation has an important purpose in brand marketing. It tells your audience that you’re not only interested in promoting your brand, but care about sharing useful information with them. After all, brands aspire to share content of relevance and meaningful value to their audience, regardless of whether they’ve created it themselves or sourced it from a third-party.

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May 18, 2016

A lesson in Editing and Organizing curated content in Optimal Access

This is my 6th post in a series of posts examining our Optimal Access features against Robin Good’s criteria for the ideal content curation tool.  Here, Robin has defined a set of features for presenting your curated content online.  I have combined editing, display formats, arrangement and navigation and ownership into one post.  Let’s take a look at the set of questions and our response.

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May 15, 2016

A lesson in monitoring and discovering news in Optimal Access

This is my 5th post in a series of posts examining our Optimal Access features against Robin Good’s criteria for the ideal content curation tool.  Here, Robin has defined a set of features for Content Monitoring, news discovery and filtering when considering a curation tool.  Let’s take a look at the set of questions and our response.

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A lesson in local and vertical search in Optimal Access

This is post 4 in a series of posts examining our tools features against Robin Good’s criteria for the ideal content curation tool.  The question asked here is regarding search and its divided into two categories, searching the web and searching your own curated content. Let’s take a look.

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March 31, 2015

Dynamic Curated Lists – A more Powerful Way to Establish your Brand

By Karan Tags: , ,

The fact is we are always in research mode.  Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems.  Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.

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February 27, 2015

KBucket – A curation solution for Content Marketers

Content Marketers use content curation as a strategy to promote their own brand. This method is most effective when the curated content drives traffic back to your site first! KBucket, where the letter “K” stands for knowledge, is a plugin for WordPress sites that let’s publishers curate, organize, and share third party content by driving traffic back to their site first.

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January 28, 2015

Story vs History

By Karan Tags: , , ,

Not all curation tools are the same. Some are built to tell a story, and some are built to record history. Our KBucket solution is built to record history. In this post, I’d like to explore the difference between these two forms of communication, point you to curation tools that serve each market, and share some ideas on content marketing using KBucket.

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October 5, 2014

Context Lives! – Value of Context in News Curation

By Karan Tags: ,

When you write a post, or curate a link you want to communicate a point.  However over time these points will reveal a bigger picture.  They reveal your thought process, what you deemed interesting and important.  In essence curators are writing their diaries and these diaries become valuable insights and a source for future articles and or decision making. Let’s consider the introduction of ad viewability for publishers and advertisers and its rapid ascension from – No it can’t be measured effectively – to – Publishers re-designing websites for better viewability.  Depending of who you are and what problem you are trying to solve, this research will enlighten you in different ways. News Curators are providing valuable service by capturing and recording the context of topics. [ad name=”Post LTB”]

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September 24, 2014

Why Curation is a good strategy for small publishers

By Karan Tags: , ,

How do you compete with big brand publishers.  Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue.  The answer is content curation.  Curation allows any small publisher to create valuable and fresh content continually. Most probably you are already receiving tens of news letters, Facebook posts and twitter massages related to topics of interest.  If you start organizing and tagging this information, soon you will have pretty valuable knowledge base that can generate new ad revenue for your site, help you with ideas for new posts, and create tens of new links for your social media messaging.  See our KBucket page for an example. [ad name=”LTB ATF”]

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December 17, 2011

News Consumption & User Behavior – Tips for Content Curators

By Karan Tags: , , ,

A study by “The online Journalism Review” and the other by “Pew Research” investigate how users interact with news online and make the case for News curation.  I will share excerpts of each study and then share my insight on how this relates to our curation tools.

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Optimal Access Karan Bavandi Los Angeles, CA, United States The Example Company karan[*at*]optimalaccess[*dot*]com