Curation has an important purpose in brand marketing. It tells your audience that you’re not only interested in promoting your brand, but care about sharing useful information with them. After all, brands aspire to share content of relevance and meaningful value to their audience, regardless of whether they’ve created it themselves or sourced it from a third-party.
This is my 6th post in a series of posts examining our Optimal Access features against Robin Good’s criteria for the ideal content curation tool. Here, Robin has defined a set of features for presenting your curated content online. I have combined editing, display formats, arrangement and navigation and ownership into one post. Let’s take a look at the set of questions and our response.
This is my 5th post in a series of posts examining our Optimal Access features against Robin Good’s criteria for the ideal content curation tool. Here, Robin has defined a set of features for Content Monitoring, news discovery and filtering when considering a curation tool. Let’s take a look at the set of questions and our response.
This is post 4 in a series of posts examining our tools features against Robin Good’s criteria for the ideal content curation tool. The question asked here is regarding search and its divided into two categories, searching the web and searching your own curated content. Let’s take a look.
The fact is we are always in research mode. Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems. Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.
Content Marketers use content curation as a strategy to promote their own brand. This method is most effective when the curated content drives traffic back to your site first! KBucket, where the letter “K” stands for knowledge, is a plugin for WordPress sites that let’s publishers curate, organize, and share third party content by driving traffic back to their site first.
Not all curation tools are the same. Some are built to tell a story, and some are built to record history. Our KBucket solution is built to record history. In this post, I’d like to explore the difference between these two forms of communication, point you to curation tools that serve each market, and share some ideas on content marketing using KBucket.
When you write a post, or curate a link you want to communicate a point. However over time these points will reveal a bigger picture. They reveal your thought process, what you deemed interesting and important. In essence curators are writing their diaries and these diaries become valuable insights and a source for future articles and or decision making. Let’s consider the introduction of ad viewability for publishers and advertisers and its rapid ascension from – No it can’t be measured effectively – to – Publishers re-designing websites for better viewability. Depending of who you are and what problem you are trying to solve, this research will enlighten you in different ways. News Curators are providing valuable service by capturing and recording the context of topics. [ad name=”Post LTB”]
How do you compete with big brand publishers. Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue. The answer is content curation. Curation allows any small publisher to create valuable and fresh content continually. Most probably you are already receiving tens of news letters, Facebook posts and twitter massages related to topics of interest. If you start organizing and tagging this information, soon you will have pretty valuable knowledge base that can generate new ad revenue for your site, help you with ideas for new posts, and create tens of new links for your social media messaging. See our KBucket page for an example. [ad name=”LTB ATF”]
A study by “The online Journalism Review” and the other by “Pew Research” investigate how users interact with news online and make the case for News curation. I will share excerpts of each study and then share my insight on how this relates to our curation tools.