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What Are the Average Click and Read Rates For Email Campaigns?
A great overview and chart of what to expect when you send out email newsletters. Learn about average email open rates (17-28%), Click Through Rates (2-5%) and average click to open rates (6-17%). Learn what to expect from your industry.A great overview and chart of what to expect when you send out email newsletters. Learn about average email open rates (17-28%), Click Through Rates (2-5%) and average click to open rates (6-17%). Learn what to expect from your industry.Tags: statistics, newsletters
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A beginner’s guide to NFTs for brands
This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!Tags: marketing strategy, nft
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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.Tags: marketing strategy, landing pages
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Email Marketing Statistics You Should Know in 2022
Did you know that companies average return on investment for email is $36 for every $1 spent, and that email marketing is 40 times more effective at acquiring customers than twitter or facebook? So what are you waiting for?Did you know that companies average return on investment for email is $36 for every $1 spent, and that email marketing is 40 times more effective at acquiring customers than twitter or facebook? So what are you waiting for?Tags: statistics, newsletters
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When Content Becomes Your King
An experienced author, content producer, and documentary filmmaker shares his experience and lessons learned on how to gain an audience for your content, develop a strategy for producing new material, set objectives, multitask successfully, and get things done! -
How to Write Effective Sales Copy
The content you write and distribute is what gets your visitors to take action, either converting them into customers or signing up for free email courses. There is an art and science behind writing great sales copy outlined in this post. I use Jasper, an AI writing tool to help me with my writing.The content you write and distribute is what gets your visitors to take action, either converting them into customers or signing up for free email courses. There is an art and science behind writing great sales copy outlined in this post. I use Jasper, an AI writing tool to help me with my writing.Tags: content marketing, copy writing, how to
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13 Company Newsletter Ideas for Employees in 2022
Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject matter experts - and other employee generated content that can be fed directly to your newsletter.Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject matter experts - and other employee generated content that can be fed directly to your newsletter.Tags: newsletters, content strategy
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7 Ways to Improve Your Next Campaign Plan
Political campaigns are a great study in project management and execution. Getting tens and hundreds of volunteers organized with a unified message to win votes. Curated newsletters and information hubs that get everyone on the same page can help you reach your objectives.Political campaigns are a great study in project management and execution. Getting tens and hundreds of volunteers organized with a unified message to win votes. Curated newsletters and information hubs that get everyone on the same page can help you reach your objectives.Tags: politics
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The State of Newsletters In 2021
This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.Tags: statistics, newsletters
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How to Give Political Email Readers What They Want
Some great statistics on political emails newsletters that offer valuable information get the best open rates. They say that people in fact just want information. The curated paper got the highest CTR.Some great statistics on political emails newsletters that offer valuable information get the best open rates. They say that people in fact just want information. The curated paper got the highest CTR.Tags: newsletters, politics
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Now in Your Inbox: Political Misinformation via newsletters
Some Republican politicians are utilizing newsletters to spread false information away from the prying eyes of social media platforms. Why not utilize a similar medium to debunk lies? We all know that newsletters are one of the most effective and immediate ways to connect with voters.Some Republican politicians are utilizing newsletters to spread false information away from the prying eyes of social media platforms. Why not utilize a similar medium to debunk lies? We all know that newsletters are one of the most effective and immediate ways to connect with voters.Tags: newsletters, politics
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De-Automating My Reading Notes: A New and Better Way For Capturing My Reading Notes in Obsidian
Some very powerful insights for note taking. What stands out to me and I know from experience is that automation in note-taking and even writing works to a certain point but fails in personalizing your own experience. Get glasp.co to see the notes on the page.Some very powerful insights for note taking. What stands out to me and I know from experience is that automation in note-taking and even writing works to a certain point but fails in personalizing your own experience. Get glasp.co to see the notes on the page.Tags: content curation, note taking, artificial intelligence
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SaaS SEO Quick Wins: 8 Ideas To Move Your Organic KPI Fast
This is a great post to improve your SEO and learn how to think about optimization. Here's 8 ideas for short-term quicker wins to grow your SaaS SEO KPI while you work on the big projects.This is a great post to improve your SEO and learn how to think about optimization. Here's 8 ideas for short-term quicker wins to grow your SaaS SEO KPI while you work on the big projects.Tags: marketing strategy, keyword strategy, seo
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6 Important Insights About Title Tags (953,276 Pages Studied)
Search engines like google use meta information to rank your pages. Your page titles are one of the most important tags that result in your pages being ranked and noticed by users! Title tags are an easy way to optimize your pages for SEO.Search engines like google use meta information to rank your pages. Your page titles are one of the most important tags that result in your pages being ranked and noticed by users! Title tags are an easy way to optimize your pages for SEO.Tags: seo
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Content Curation: The Biggest Benefits [Infographic]
A valuable overview of the benefits and applications of content curation for marketing. Learn how content curation can help your business build awareness, establish credibility, streamline lead nurturing, boost social media and your blogging efforts and overcome key challenges to your marketing efforts.A valuable overview of the benefits and applications of content curation for marketing. Learn how content curation can help your business build awareness, establish credibility, streamline lead nurturing, boost social media and your blogging efforts and overcome key challenges to your marketing efforts. -
8 Killer Marketing Newsletters That You Need to Subscribe to in 2021
If you are wondering what to curate for your newsletters then read what these 8 successful newsletters are doing! This post also offers you basic questions you should ask yourself before creating your newsletter program.If you are wondering what to curate for your newsletters then read what these 8 successful newsletters are doing! This post also offers you basic questions you should ask yourself before creating your newsletter program.Tags: newsletters, use cases
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Why landing the placement is just the beginning of media relations
This post talks about amplification of your message through placement in industry newsletters, or social media amplification through your own channels and your own newsletters! All these strategies can be realized using our curation solutions.This post talks about amplification of your message through placement in industry newsletters, or social media amplification through your own channels and your own newsletters! All these strategies can be realized using our curation solutions.Tags: newsletters, growth hacking
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Stand Out from The Crowd with a Curated Newsletter
Curated newsletters will help you stay top of mind with your subscribers and helps your build thought leadership. Our curation tools and content library make it really easy for you to both curate and automate your newsletters and we integrate seamlessly with Campaign Monitor a leading provider of email automation.Curated newsletters will help you stay top of mind with your subscribers and helps your build thought leadership. Our curation tools and content library make it really easy for you to both curate and automate your newsletters and we integrate seamlessly with Campaign Monitor a leading provider of email automation.Tags: newsletters, content strategy
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The Power of Content Curation for Healthcare Communities
Instead of more information what we really need is more accessible, understandable, and credible information on which to base our healthcare decision-making. Become a trusted source for your community. -
The Power of Curated Newsletters
One of the pillars of marketing is frequency of messaging! Creating original content for your newsletter is both time consuming and at some point becomes stale! Read the reasons of why curation matters to your newsletter marketing strategy!One of the pillars of marketing is frequency of messaging! Creating original content for your newsletter is both time consuming and at some point becomes stale! Read the reasons of why curation matters to your newsletter marketing strategy!Tags: newsletters, thought leadership
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A review of political campaign newsletters!
Newsletters are an important tool for political campaigns. As this article points out, newsletters will help your campaign energize their base and convince undecided voters to vote for you. Our solutions make it really easy to manage the process of curating content for your newsletters, and a content hub landing page for driving traffic to your campaign site.Newsletters are an important tool for political campaigns. As this article points out, newsletters will help your campaign energize their base and convince undecided voters to vote for you. Our solutions make it really easy to manage the process of curating content for your newsletters, and a content hub landing page for driving traffic to your campaign site.Tags: newsletters, politics
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Social vs. Search: 9 Differences Between Social Media and SEO
Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.Tags: content marketing, content strategy, search
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How I use Roam and Notion for Personal Knowledge Management
Personal Knowledge Management pays dividends. Not just for your and your activities, but also when it comes to sharing that information with others. I use Kurator instead of Roam to take notes like you see here and connect my content so it can be viewed in context.Personal Knowledge Management pays dividends. Not just for your and your activities, but also when it comes to sharing that information with others. I use Kurator instead of Roam to take notes like you see here and connect my content so it can be viewed in context.Tags: why curation, content curation, note taking, knowledge management
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A Comparison Of Nine Chatbot Environments
This post is a technical discussion on the future of chatbots. It compares various leading platforms and discusses trends in chatbot usage and development. One of the ideas is deprecating intents to makes it easier for chatbots to detect user intents.This post is a technical discussion on the future of chatbots. It compares various leading platforms and discusses trends in chatbot usage and development. One of the ideas is deprecating intents to makes it easier for chatbots to detect user intents.Tags: chatbot platforms, comparison
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11 Stats That Make a Case for Landing Pages
These statistics are not for chatbots, but chatbots can easily customize your landing pages by greeting your users (when arriving from emails), be aware which ad they come from, and add videos and testimonials and generate more engagement.These statistics are not for chatbots, but chatbots can easily customize your landing pages by greeting your users (when arriving from emails), be aware which ad they come from, and add videos and testimonials and generate more engagement.Tags: statistics, landing pages
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You’re thinking about conversational AI all wrong
This is an interesting and insightful post on the application of conversational chatbot. The author suggests that most vendors approach conversational design too tamely and the right design can transform your business.This is an interesting and insightful post on the application of conversational chatbot. The author suggests that most vendors approach conversational design too tamely and the right design can transform your business.Tags: chatbot design
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Keyword search is DEAD; Semantic Search is Smart
Semantic search is when you use tools and knowledge to add information about the information you are storing. With the explosion of information, semantic tagging of information makes it possible to provide accurate answers to user questions. Our CMS solution adds semantic meaning to the information we store.Semantic search is when you use tools and knowledge to add information about the information you are storing. With the explosion of information, semantic tagging of information makes it possible to provide accurate answers to user questions. Our CMS solution adds semantic meaning to the information we store.Tags: search, chat conversations
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Need-to-Know Chatbot Statistics in 2021
This post shares information in chatbot usage and is broken down by consumer preferences, chatbot usage stats, social media and messaging apps, customer service, voice enabled bots, and chatbot and AI predictions.This post shares information in chatbot usage and is broken down by consumer preferences, chatbot usage stats, social media and messaging apps, customer service, voice enabled bots, and chatbot and AI predictions.Tags:
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5 Steps for Building a Great NLP Model
Planning the design of your chatbots is extremely important. Most larger companies have call logs to get started. If you don't no worries, you can go live and figure this out. This post offers a roadmap you should follow.Planning the design of your chatbots is extremely important. Most larger companies have call logs to get started. If you don't no worries, you can go live and figure this out. This post offers a roadmap you should follow.Tags: chat conversations
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Why Chatbots could be the next big thing for SMEs
Chatbots can be deployed inside of messaging apps, offer a better user experience and since the way we message each other will not change for the foreseeable future, NLP chatbots will become an important part of communication for businesses.Chatbots can be deployed inside of messaging apps, offer a better user experience and since the way we message each other will not change for the foreseeable future, NLP chatbots will become an important part of communication for businesses.Tags: use cases, mobile apps
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Is Chatbot Intent Deprecation Inevitable?
This post is a discussion and explanation of the future of Chatbots dialog possibilities. Today most chatbots match intents to inquiry, deprecating intents is when we can match the dialog directly to the database of information. -
How To Integrate Chatbot in Email Marketing?
Email marketing is one of the most prominent tools used by businesses to attract and convert leads. It can boost your ROI by 4200%, which means with every $1 you invest in email marketing, you can…Email marketing is one of the most prominent tools used by businesses to attract and convert leads. It can boost your ROI by 4200%, which means with every $1 you invest in email marketing, you can…Tags: use cases
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Chatbot Architecture Has Four Pillars & Rasa Is Deprecating Two
One can say that traditionally chabots or conversational AI agents, are constituted by a four pillar architecture. As seen here, there are two components; the NLU component and the Dialog Management… -
Two important principles for building conversational chatbots
In order for machines to understand humans we need to prepare our content and make it machine readable. Moreover, for chatbots to work well we need to manage the context and limit the conversation to specific topics. Lets see how it works.In order for machines to understand humans we need to prepare our content and make it machine readable. Moreover, for chatbots to work well we need to manage the context and limit the conversation to specific topics. Lets see how it works.Tags: chatbot design
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What's a Conversational Landing Page & How Do You Create One?
Learn about what a conversational landing page is, why they increase conversions, and how to create one.Learn about what a conversational landing page is, why they increase conversions, and how to create one.Tags: landing pages
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Content Curation Statistics That Will Blow Your Mind!
85% of the B2B content marketers give credit to content curation for their organizations’ success. Read about this and 7 more important reasons of why you should curate as a marketer.!85% of the B2B content marketers give credit to content curation for their organizations’ success. Read about this and 7 more important reasons of why you should curate as a marketer.!Tags: statistics, content curation
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Conversation: The New User Interface
Conversational chatbots are the new UI. They let you do the same navigation on a website or in an app by offering the ability to use voice commands.Conversational chatbots are the new UI. They let you do the same navigation on a website or in an app by offering the ability to use voice commands.Tags: chat conversations
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How to comply with the EU Privacy Changes to FB Messenger?
Because of new EU Privacy rules, Facebook Messenger Changes. This post covers all of the changes in detail. Important for anyone who wants to use Facebook messenger as a web client.Because of new EU Privacy rules, Facebook Messenger Changes. This post covers all of the changes in detail. Important for anyone who wants to use Facebook messenger as a web client.Tags: facebook messenger
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Conversation-Driven Development
Building a chatbot conversation is a process. User interactions will help you train your bot to deliver the right responses by understanding how people ask questions. This post offers a process for developing your chatbot conversations.Building a chatbot conversation is a process. User interactions will help you train your bot to deliver the right responses by understanding how people ask questions. This post offers a process for developing your chatbot conversations.Tags: chat conversations
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Whatever Happened to "Information Overload" Fever? -
This posts analyses the problem of information overflow and puts it in the right context. Information overflow is not just about having to much information, but getting access to the right information. That is why a curation is a necessity in organizing access to the write type of information.This posts analyses the problem of information overflow and puts it in the right context. Information overflow is not just about having to much information, but getting access to the right information. That is why a curation is a necessity in organizing access to the write type of information.Tags: productivity, information overload
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The why and how of humanizing your chatbot
A guideline on how to humanize your bot by breaking down the conversational design into 3 documents. The author is also promoting RASA as a leading platform for building chatbots. More importantly he suggests that a good design comes in stages and with the input of users.A guideline on how to humanize your bot by breaking down the conversational design into 3 documents. The author is also promoting RASA as a leading platform for building chatbots. More importantly he suggests that a good design comes in stages and with the input of users.Tags: conversations
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The difference between chatbots and virtual assistants
Felipe Saxton is in the business of building natural language processing chatbots for their clients. In this interview he describes the difference between chatbots and virtual assistants.Felipe Saxton is in the business of building natural language processing chatbots for their clients. In this interview he describes the difference between chatbots and virtual assistants.Tags: virtual assistant