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10 Awesome Content Marketing Tips for Financial Advisors
This post is targeted at Financial Advisors, but it really applies to most businesses. Here is what stood out to me - Create reusable assets as they will pay dividend in the long run and remember that content marketing is not about you, it's about the people you target to serve. Establish yourself as a trusted resource.This post is targeted at Financial Advisors, but it really applies to most businesses. Here is what stood out to me - Create reusable assets as they will pay dividend in the long run and remember that content marketing is not about you, it's about the people you target to serve. Establish yourself as a trusted resource. -
11 Stats That Make a Case for Landing Pages
These statistics are not for chatbots, but chatbots can easily customize your landing pages by greeting your users (when arriving from emails), be aware which ad they come from, and add videos and testimonials and generate more engagement.These statistics are not for chatbots, but chatbots can easily customize your landing pages by greeting your users (when arriving from emails), be aware which ad they come from, and add videos and testimonials and generate more engagement.Tags: statistics, landing pages
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13 Company Newsletter Ideas for Employees in 2022
Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject matter experts - and other employee generated content that can be fed directly to your newsletter.Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject matter experts - and other employee generated content that can be fed directly to your newsletter.Tags: newsletters, content strategy
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15 Great Content Curation Examples You Can Learn From in 2022
All curators know that content curation is about adding your own insight and analysis to the content you share. That is what sets you apart! See some great examples of how to use curation for newsletters, social media and other marketing strategies to promote your brand. -
15 of the Best Facebook Ad Examples That Actually Work (And Why)
To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.Tags: advertising
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20 Social Media Marketing Myths to Leave Behind in 2022
Great pointers on what to expect and effectiveness of certain actions regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various channels like Pinterest and much more.Great pointers on what to expect and effectiveness of certain actions regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various channels like Pinterest and much more.Tags: marketing strategy, social media
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25 Chatbot Stats And Trends Shaping Businesses In 2021
Learn about current chatbot trends, statistics about chatbot users, and the future of chatbots, relationship of chatbots and messaging apps and why you should pay attention.Learn about current chatbot trends, statistics about chatbot users, and the future of chatbots, relationship of chatbots and messaging apps and why you should pay attention.Tags: statistics
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3 steps to designing chat bot conversations
This post introduces you to personas for your chatbots and some tips and tools for designing your conversations before your actually begin building the chatbot. In our process, we curate the content we want to share and use that as a guide for building our chatbots.This post introduces you to personas for your chatbots and some tips and tools for designing your conversations before your actually begin building the chatbot. In our process, we curate the content we want to share and use that as a guide for building our chatbots.Tags: chat conversations
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3 Unique B2B Sales Strategies Proven to Win More Customers
Learn how content libraries can help you with B2B selling. Making sure your most common questions are easily findable and shareable by your sales and marketing staff will drive more inbound traffic to your site.Learn how content libraries can help you with B2B selling. Making sure your most common questions are easily findable and shareable by your sales and marketing staff will drive more inbound traffic to your site.Tags: b2b marketing, content library
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5 Reasons Why Your Chatbot Needs Natural Language Processing
Natural language chatbots offer lesser false positive outcomes, are able to identify user input failures, use comprehensive communication for user responses, learn faster to address development gaps and need lesser training data inputs to achieve natural language capability.Natural language chatbots offer lesser false positive outcomes, are able to identify user input failures, use comprehensive communication for user responses, learn faster to address development gaps and need lesser training data inputs to achieve natural language capability.Tags: nlp chatbots
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5 Steps for Building a Great NLP Model
Planning the design of your chatbots is extremely important. Most larger companies have call logs to get started. If you don't no worries, you can go live and figure this out. This post offers a roadmap you should follow.Planning the design of your chatbots is extremely important. Most larger companies have call logs to get started. If you don't no worries, you can go live and figure this out. This post offers a roadmap you should follow.Tags: chat conversations
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5 Ways Chatbots are revolutionizing Knowledge Management
The author compares sites and libraries, with search and Bots as tools for information and knowledge management and argues that Bots offer he optimum solution for users as far as findability and training of users. -
6 Basics For Building a Solid Social Media Strategy
This post offers a step-by-step guide for building your Facebook audience using your own data. Learn how to upload your data and have Facebook find look alike targets based on your own optimal customer list.This post offers a step-by-step guide for building your Facebook audience using your own data. Learn how to upload your data and have Facebook find look alike targets based on your own optimal customer list.Tags: advertising
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6 Important Insights About Title Tags (953,276 Pages Studied)
Search engines like google use meta information to rank your pages. Your page titles are one of the most important tags that result in your pages being ranked and noticed by users! Title tags are an easy way to optimize your pages for SEO.Search engines like google use meta information to rank your pages. Your page titles are one of the most important tags that result in your pages being ranked and noticed by users! Title tags are an easy way to optimize your pages for SEO.Tags: seo
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7 Billion People, One Story: The Power of Content Curation
Marketers are under pressure to create more content, faster. This post offers some sobering statistics on time spent creating content vs the actual demands of the market. Curation plus chatbots can help you reduce your production time and guide your audience to the right content.Marketers are under pressure to create more content, faster. This post offers some sobering statistics on time spent creating content vs the actual demands of the market. Curation plus chatbots can help you reduce your production time and guide your audience to the right content.Tags: why curation, marketing strategy
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7 Ways to Improve Your Next Campaign Plan
Political campaigns are a great study in project management and execution. Getting tens and hundreds of volunteers organized with a unified message to win votes. Curated newsletters and information hubs that get everyone on the same page can help you reach your objectives.Political campaigns are a great study in project management and execution. Getting tens and hundreds of volunteers organized with a unified message to win votes. Curated newsletters and information hubs that get everyone on the same page can help you reach your objectives.Tags: politics
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8 Killer Marketing Newsletters That You Need to Subscribe to in 2021
If you are wondering what to curate for your newsletters then read what these 8 successful newsletters are doing! This post also offers you basic questions you should ask yourself before creating your newsletter program.If you are wondering what to curate for your newsletters then read what these 8 successful newsletters are doing! This post also offers you basic questions you should ask yourself before creating your newsletter program.Tags: newsletters, use cases
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8 Powerful Ways Chatbots Can Transform Your Customer Experience
ChatBots can provide 24/7 support to your customers and take care of repetitive tasks and more. Learn all the different ways Chatbots can help you with your operationChatBots can provide 24/7 support to your customers and take care of repetitive tasks and more. Learn all the different ways Chatbots can help you with your operationTags: use cases, customer support
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9 Conversational Landing Page Examples
Chatbots are ideal for landing pages. They will engage visitors into conversations and drive them to take actions, while collecting valuable information. If you are an ad agency and like to learn more schedule a demo.Chatbots are ideal for landing pages. They will engage visitors into conversations and drive them to take actions, while collecting valuable information. If you are an ad agency and like to learn more schedule a demo.Tags: use cases, landing pages, advertising
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9 Social Media Trends To Watch In 2022
Some very interesting information in this post. For example, most people are now using voice search on their smartphones and tablets which affects your keyword strategy. In essence SEO is becoming Answer Engine Optimization.Some very interesting information in this post. For example, most people are now using voice search on their smartphones and tablets which affects your keyword strategy. In essence SEO is becoming Answer Engine Optimization.Tags: statistics, marketing strategy, content marketing, keyword strategy
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9 Ways Curated Content Can Help You Meet Your S.M.A.R.T. Goals
Excellent ideas for thinking about your curation strategy and the types of content you need for each strategy. The goals are articulated as: Specific, Measurable, Achievable, Realistic, and Time-Bound. Click to learn what this meansExcellent ideas for thinking about your curation strategy and the types of content you need for each strategy. The goals are articulated as: Specific, Measurable, Achievable, Realistic, and Time-Bound. Click to learn what this meansTags: marketing strategy
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A beginner’s guide to NFTs for brands
This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!Tags: marketing strategy, nft
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A Comparison Of Nine Chatbot Environments
This post is a technical discussion on the future of chatbots. It compares various leading platforms and discusses trends in chatbot usage and development. One of the ideas is deprecating intents to makes it easier for chatbots to detect user intents.This post is a technical discussion on the future of chatbots. It compares various leading platforms and discusses trends in chatbot usage and development. One of the ideas is deprecating intents to makes it easier for chatbots to detect user intents.Tags: chatbot platforms, comparison
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A discussion on the importance of training and evaluation of different platforms
Even Though the intent of this post is to compare the performance of various leading edged NLP platforms, it offers some great insight into what it takes to build and maintain a conversational chatbot.Even Though the intent of this post is to compare the performance of various leading edged NLP platforms, it offers some great insight into what it takes to build and maintain a conversational chatbot.Tags: chat conversations
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A guide to unlocking the Chatbot inside your CMS
The theme of this post is, Create once publish everywhere. Good Chatbots need content and a good well structured CMS platform is a great source for your Chatbots content. CMS platforms offer a structurally consistent source that can be programmatically accessed to deliver fresh content to your chatbot.The theme of this post is, Create once publish everywhere. Good Chatbots need content and a good well structured CMS platform is a great source for your Chatbots content. CMS platforms offer a structurally consistent source that can be programmatically accessed to deliver fresh content to your chatbot. -
A review of political campaign newsletters!
Newsletters are an important tool for political campaigns. As this article points out, newsletters will help your campaign energize their base and convince undecided voters to vote for you. Our solutions make it really easy to manage the process of curating content for your newsletters, and a content hub landing page for driving traffic to your campaign site.Newsletters are an important tool for political campaigns. As this article points out, newsletters will help your campaign energize their base and convince undecided voters to vote for you. Our solutions make it really easy to manage the process of curating content for your newsletters, and a content hub landing page for driving traffic to your campaign site.Tags: newsletters, politics
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Adding and customizing a custom bot for your website
To integrate bots you develop on Dialogflow with your website you need an agent. Botcopy is a flexible solution with tons of customization features and the solution we use for our purposes. Using Botcopy you can also send Bot messages via SMS.To integrate bots you develop on Dialogflow with your website you need an agent. Botcopy is a flexible solution with tons of customization features and the solution we use for our purposes. Using Botcopy you can also send Bot messages via SMS.Tags: bots, personalization, integration
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Build an AI powered Q&A bot entirely in Slack
In this lesson you will learn how to connect Janis to your Dialogflow agent and build and train your agent directly from JanisIn this lesson you will learn how to connect Janis to your Dialogflow agent and build and train your agent directly from JanisTags: dialogflow, janis
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Chatbot Architecture Has Four Pillars & Rasa Is Deprecating Two
One can say that traditionally chabots or conversational AI agents, are constituted by a four pillar architecture. As seen here, there are two components; the NLU component and the Dialog Management… -
Chatbots and CMS: Thriving your enterprise content marketing strategy
Great post on why chatbot CMS will provide a better customer experience by quickly providing relevant answers to your customers and elevating your brand. Learn about the various components required to drive a chatbot CMS -
ChatBots reduce customer service costs by 30%
Chatbots offer measurable advantages to customer support. Customers don't like to wait and providing quick and direct answers to client needs will help you retain and grow your customer base. Chatbots eliminate wait time and save you 30% on support costs according to this study.Chatbots offer measurable advantages to customer support. Customers don't like to wait and providing quick and direct answers to client needs will help you retain and grow your customer base. Chatbots eliminate wait time and save you 30% on support costs according to this study.Tags: customer support
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Chatbots to help you solve your customer support problems
NLP chatbots are the future of customer support. This post offers some useful statistics on customer support and the use a discussion of the various types of chatbots for customer support and their projected cost savings.NLP chatbots are the future of customer support. This post offers some useful statistics on customer support and the use a discussion of the various types of chatbots for customer support and their projected cost savings.Tags: customer support
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Comparing Chatbots To Mobile Apps
Chatbots are changing our practices and one of the affected areas are mobile apps. Now chatbots won't entirely replace mobile apps but there are very compelling reasons why they will gain market share and why you should be paying attention.Chatbots are changing our practices and one of the affected areas are mobile apps. Now chatbots won't entirely replace mobile apps but there are very compelling reasons why they will gain market share and why you should be paying attention.Tags: use cases, mobile apps
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Content Creation Swipe Files: Inspiration, Tools & Organization
Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file! -
Content curation in an age of fake news
Brian Clark founder and CEO of Copyblogger, states that in the age of fake news, content curation by credible sources offers a trusted editorial source. A chatbot UI interface makes your entire library accessible to your readers.Brian Clark founder and CEO of Copyblogger, states that in the age of fake news, content curation by credible sources offers a trusted editorial source. A chatbot UI interface makes your entire library accessible to your readers.Tags: journalism, news curation
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Content Curation is now essential to the success of sales teams. Here is why!
Majority of B2B buyers engage on social media for advice and research to make purchasing decisions. Social Media lets you stay top of mind with your prospects. Using curated content hubs, like the one we offer, makes it easy to create content your entire team can share online. The statistics in this article make the case!Majority of B2B buyers engage on social media for advice and research to make purchasing decisions. Social Media lets you stay top of mind with your prospects. Using curated content hubs, like the one we offer, makes it easy to create content your entire team can share online. The statistics in this article make the case!Tags: why curation, b2b marketing
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Content Curation Statistics That Will Blow Your Mind!
85% of the B2B content marketers give credit to content curation for their organizations’ success. Read about this and 7 more important reasons of why you should curate as a marketer.!85% of the B2B content marketers give credit to content curation for their organizations’ success. Read about this and 7 more important reasons of why you should curate as a marketer.!Tags: statistics, content curation
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Content Curation: One More Role for an Enterprise Community Manager
Organizations have an explosion of content similar to consumers. Managing access to this information requires dedicated resource. This article calls this person a community manager. Someone who curates information with specific goals in mind for the organization. We have had great success in this area with our tools.Organizations have an explosion of content similar to consumers. Managing access to this information requires dedicated resource. This article calls this person a community manager. Someone who curates information with specific goals in mind for the organization. We have had great success in this area with our tools.Tags: why curation, governance
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Content Curation: The Biggest Benefits [Infographic]
A valuable overview of the benefits and applications of content curation for marketing. Learn how content curation can help your business build awareness, establish credibility, streamline lead nurturing, boost social media and your blogging efforts and overcome key challenges to your marketing efforts.A valuable overview of the benefits and applications of content curation for marketing. Learn how content curation can help your business build awareness, establish credibility, streamline lead nurturing, boost social media and your blogging efforts and overcome key challenges to your marketing efforts.Tags: statistics, content curation
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Content Curation: The Future fight against cognitive diabetes.
Juan shares 3 rules for curating and sharing valuable content. He argues that as a curator each one of us has an opportunity and responsibility to share valuable content that informs. Want to learn what constitutes valuable content, click through to find out!Juan shares 3 rules for curating and sharing valuable content. He argues that as a curator each one of us has an opportunity and responsibility to share valuable content that informs. Want to learn what constitutes valuable content, click through to find out!Tags: content curation, why curation
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Content Library: Manage It Like a Librarian
I have been curating content for twenty years now and the tips on this post regarding categorization and optimization are real to me. Maintaining your curated library and optimizing it be gathering feedback is critical to creating a useful toolI have been curating content for twenty years now and the tips on this post regarding categorization and optimization are real to me. Maintaining your curated library and optimizing it be gathering feedback is critical to creating a useful toolTags: content curation, governance, content library, swipe files
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Contextual Bandits and reinforcement learning
Context is a concept in Bot design that helps you with directing users to the right answers quickly by assigning a context to the "intent" of your question. Learn the concept behind context for bot design from this great postContext is a concept in Bot design that helps you with directing users to the right answers quickly by assigning a context to the "intent" of your question. Learn the concept behind context for bot design from this great postTags: dialogs, personalization, context