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Content Marketing: Curated articles on content curation and its supported applications! We use our curation tools to power curated newsletters and conversational chatbots like the one you see on this page.
  • How to Write Effective Sales Copy
    Publisher: Apollo Blog
    2022-01-13

    How to Write Effective Sales Copy

    This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curated co...
    This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curated co...

    Tags: content marketing, copy writing, how to

    5 1
  • We Analyzed 11.8 Million Google Search Results. Here’s What We Learned About SEO
    Publisher: Backlinko
    2020-04-28

    We Analyzed 11.8 Million Google Search Results. Here’s What We Learned About SEO

    The analysis of 11.8 million Google search results revealed several factors that correlate with first-page search engine rankings. Key findings include:1. **Domain Authority Matters**: Sites with higher overall link authority, as measured by Ahrefs D...
    The analysis of 11.8 million Google search results revealed several factors that correlate with first-page search engine rankings. Key findings include:1. **Domain Authority Matters**: Sites with higher overall link authority, as measured by Ahrefs D...

    Tags: content marketing, seo

    5 1
  • A guide to unlocking the Chatbot inside your CMS
    Publisher: Chatbots Magazine
    2017-11-21

    A guide to unlocking the Chatbot inside your CMS

    The integration of chatbots into content marketing strategies represents a significant evolution in how content is personalized and delivered to consumers. This shift towards real-time, personalized customer experiences is driven by advancements in c...
    The integration of chatbots into content marketing strategies represents a significant evolution in how content is personalized and delivered to consumers. This shift towards real-time, personalized customer experiences is driven by advancements in c...

    Tags: use cases, content marketing, chatbots

    5 1
  • New Research Finds the Curation vs Creation Sweet Spot
    Publisher: Convince and Convert
    2022-04-29

    New Research Finds the Curation vs Creation Sweet Spot

    Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. Thi...
    Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. Thi...

    Tags: content curation, statistics, content marketing

    5 1
  • The Answer to the Quality vs. Quantity Marketing Question
    Publisher: DigitalMarketer
    2022-03-02

    The Answer to the Quality vs. Quantity Marketing Question

    According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...
    According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...

    Tags: marketing strategy, content marketing

    5 1
  • How to Squeeze More Value Out of Your Best Content
    Publisher: Entrepreneur
    2022-03-18

    How to Squeeze More Value Out of Your Best Content

    This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising t...
    This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising t...

    Tags: content strategy, content marketing

    5 1
  • Council Post: 15 Strategies For Crafting Engaging Social Media Captions
    Publisher: Forbes
    2022-03-06

    Council Post: 15 Strategies For Crafting Engaging Social Media Captions

    The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include:1. **KISS Principle**: Opt for simplicity in your captions to...
    The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include:1. **KISS Principle**: Opt for simplicity in your captions to...

    Tags: social media, content marketing, copy writing

    5 1
  • Which Social Media Metrics Are Marketers Tracking? [New Research]
    Publisher: HubSpot
    2022-04-12

    Which Social Media Metrics Are Marketers Tracking? [New Research]

    New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...
    New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...

    Tags: marketing strategy, social media, content marketing, analytics

    5 1
  • Editing your Post on LinkedIn no longer penalized
    Publisher: LinkedIn
    2023-04-16

    Editing your Post on LinkedIn no longer penalized

    An eleven slide post on LinkedIn shares that editing your post after publishing them on LinkedIn is no longer penalized. LinkedIn in an effort to prevent people from adding links after they publish their post, penalized edits. 
    An eleven slide post on LinkedIn shares that editing your post after publishing them on LinkedIn is no longer penalized. LinkedIn in an effort to prevent people from adding links after they publish their post, penalized edits. 

    Tags: social media, content marketing

    5 1
  • Social vs. Search: 9 Differences Between Social Media and SEO
    Publisher: LinkedIn
    2021-09-29

    Social vs. Search: 9 Differences Between Social Media and SEO

    Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.
    Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.

    Tags: content strategy, content marketing, search

    5 1
  • LinkedIn view counts explained
    Publisher: LinkedIn
    2018-10-23

    LinkedIn view counts explained

    Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why?  For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ...
    Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why?  For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ...

    Tags: content marketing, analytics

    5 1
  • Content Creation Swipe Files: Inspiration, Tools & Organization
    Publisher: Marketing Land
    2016-02-08

    Content Creation Swipe Files: Inspiration, Tools & Organization

    Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file!
    Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file!

    Tags: content curation, content marketing, swipe files

    5 1
  • The ultimate guide to content strategy
    Publisher: MarketMuse
    2022-07-27

    The ultimate guide to content strategy

    Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...
    Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...

    Tags: marketing strategy, content marketing, keyword strategy

    5 1
  • How to Research Keywords: A Step-By-Step Guide to Keyword Research
    Publisher: Orbit Media Studios
    2022-03-15

    How to Research Keywords: A Step-By-Step Guide to Keyword Research

    This article provides a step-by-step guide to keyword research.It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests avoi...
    This article provides a step-by-step guide to keyword research.It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests avoi...

    Tags: content marketing, keyword strategy

    5 1
  • Social media engagement is a lousy metric
    Publisher: Schaefer Marketing Solutions: We Help Businesses {grow}
    2019-03-11

    Social media engagement is a lousy metric

    This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.
    This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.

    Tags: content marketing, analytics

    5 1
  • 10 Awesome Content Marketing Tips for Financial Advisors
    Publisher: THE ADVISOR COACH
    2022-04-25

    10 Awesome Content Marketing Tips for Financial Advisors

    The post offers a thorough guide for financial advisors on utilizing content marketing to expand their client base significantly within a year. Here are my key takeaways and comments on using Kurator and KBucket to achieve these goals.1. Debunking Co...
    The post offers a thorough guide for financial advisors on utilizing content marketing to expand their client base significantly within a year. Here are my key takeaways and comments on using Kurator and KBucket to achieve these goals.1. Debunking Co...

    Tags: content marketing, financial services

    5 1
  • Empower Your Workforce with Employee-Driven Advocacy
    Publisher: UpContent
    2022-04-25

    Empower Your Workforce with Employee-Driven Advocacy

    Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...
    Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...

    Tags: marketing strategy, growth hacking, content marketing, content hubs

    5 1
  • Content Curation Strategy and Mix for Financial Advisors
    Publisher: UpContent
    2022-04-24

    Content Curation Strategy and Mix for Financial Advisors

    Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...
    Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...

    Tags: marketing strategy, content curation, content marketing

    5 1
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