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Product-Led vs. Sales-Led SaaS Growth - or both?
A product-led growth implies that customers use your product before paying for it, and a sales-led growth implies that consumers pay up front at the very least make a commitment to pay for your items or services. Look at several examples to see what might work for you.A product-led growth implies that customers use your product before paying for it, and a sales-led growth implies that consumers pay up front at the very least make a commitment to pay for your items or services. Look at several examples to see what might work for you.Tags: marketing strategy
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If You Don’t Take Notes Right, You’ll Forget Nearly Everything
It's critical to remember what you learn. We are constantly bombarded with information, and we are frequently multi-tasking, so our mental context is in a constant state of change. It's critical to note down why you saved a piece of information so that others may understand why they should read it!It's critical to remember what you learn. We are constantly bombarded with information, and we are frequently multi-tasking, so our mental context is in a constant state of change. It's critical to note down why you saved a piece of information so that others may understand why they should read it!Tags: why curation, content curation, note taking
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How to Research Keywords: A Step-By-Step Guide to Keyword Research
Learn the 3 basic tenents of choosing a keyword: People are searching for it (search volume). Your website has a realistic chance of ranking relative to other sites (competition). And finally, the phrase describes what you sell or aligns with your content mission statement. -
The Misleading Metrics in Influencer Marketing
This article discusses what constitutes impact when it comes to political messaging. If you are looking to get name recognition and help voters understand your position, then you are not just looking for clicks and comments, views are just as important -
Council Post: 15 Strategies For Crafting Engaging Social Media Captions
Copywriting skills are worth their weight in gold, and social media presents one of the best mediums for engaging an audience with words. These 15 experts from Forbes Communications Council offer their advice on how a company can craft engaging social media captions and explain why these strategies are so successful in creating a rapport with the audience.Copywriting skills are worth their weight in gold, and social media presents one of the best mediums for engaging an audience with words. These 15 experts from Forbes Communications Council offer their advice on how a company can craft engaging social media captions and explain why these strategies are so successful in creating a rapport with the audience.Tags: content marketing, copy writing
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Content Curation: The Future fight against cognitive diabetes.
The post discusses the problem of content overload on the internet and the need for content curation to filter out the "trash content." The author refers to consuming too much low-quality content as "cognitive diabetes" and explains that valuable content should help the consumer adapt to real-life problems, be clear about its purpose and context, and be communicated effectively. We provide tools for thought leaders to curate and share only the best and well researched content in context, like the posts you find in this portal.The post discusses the problem of content overload on the internet and the need for content curation to filter out the "trash content." The author refers to consuming too much low-quality content as "cognitive diabetes" and explains that valuable content should help the consumer adapt to real-life problems, be clear about its purpose and context, and be communicated effectively. We provide tools for thought leaders to curate and share only the best and well researched content in context, like the posts you find in this portal.Tags: why curation, content curation
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The Answer to the Quality vs. Quantity Marketing Question
According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-quality vs. large quantities is not the correct question to ask!According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-quality vs. large quantities is not the correct question to ask! -
Go To Market Strategies for Web3 Era
The Web 2.0 go-to-market (GTM) employed a centralized model for generating leads. The web3 era provides a whole new organization-building approach. This innovative structure takes advantage of decentralized technologies and transforms users into proprietors, but how do we apply new thinking to GTM in the web3 age, or do the old methods still work? Let's see whether they can still be used.The Web 2.0 go-to-market (GTM) employed a centralized model for generating leads. The web3 era provides a whole new organization-building approach. This innovative structure takes advantage of decentralized technologies and transforms users into proprietors, but how do we apply new thinking to GTM in the web3 age, or do the old methods still work? Let's see whether they can still be used.Tags: marketing strategy, web 3.0
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6 Basics For Building a Solid Social Media Strategy
This post offers a step-by-step guide for building your Facebook audience using your own data. Learn how to upload your data and have Facebook find look alike targets based on your own optimal customer list.This post offers a step-by-step guide for building your Facebook audience using your own data. Learn how to upload your data and have Facebook find look alike targets based on your own optimal customer list.Tags: advertising
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How Tech Is Helping Orchestrate One-man Marketing Teams
A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution and find the right communities to promote your products and services. Click to learn the details.A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution and find the right communities to promote your products and services. Click to learn the details.Tags: marketing strategy, growth hacking
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How To Build An Email List For Small Businesses
The great thing about a newsletter is that you own the channel! I am getting an average of 25 and 40% open rates on my 2 newsletters! This is more exposure than 90 percent of your social media posts. Learn great techniques for starting and growing your email list!The great thing about a newsletter is that you own the channel! I am getting an average of 25 and 40% open rates on my 2 newsletters! This is more exposure than 90 percent of your social media posts. Learn great techniques for starting and growing your email list!Tags: newsletters, how to, email list
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15 of the Best Facebook Ad Examples That Actually Work (And Why)
To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.Tags: advertising
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Journalists step in where platforms have no answers
Newsrooms have long been curating news and picking what is newsworthy. Now there are groups like the "Journalism Trust Initiative," which promotes ideals and criteria for identifying the public interest, that is seeking to advance these principles. Citizen journalists may utilize curated portals such as ours to determine what is newsworthy and build their thought leadership!Newsrooms have long been curating news and picking what is newsworthy. Now there are groups like the "Journalism Trust Initiative," which promotes ideals and criteria for identifying the public interest, that is seeking to advance these principles. Citizen journalists may utilize curated portals such as ours to determine what is newsworthy and build their thought leadership!Tags: why curation, journalism
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Google Search Is Dying
Reddit is currently the most popular search engine. Google search it is argued in this post is dying because of Ads and SEO. Only paid customers and people with the resources and knowledge to optimize for SEO appear on top of search results, leaving most users unsatisfied.Reddit is currently the most popular search engine. Google search it is argued in this post is dying because of Ads and SEO. Only paid customers and people with the resources and knowledge to optimize for SEO appear on top of search results, leaving most users unsatisfied.Tags: search
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Why a Content Hub is Your All-Powerful Media Magnet
A content hub is where visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. Consistently publishing trustworthy content is a proven route to building thought leadership and is amongst the most important benefits of hosting a stellar content hub. Content hubs foster engagement more than sales pages ever could, and often take a cue from websites like Pinterest and SlideShare. They’re presented “tile style” or magazine-like, highly graphic with a simple structural form, and usually present social media share stats at a glance, which tends to promote sharing.A content hub is where visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. Consistently publishing trustworthy content is a proven route to building thought leadership and is amongst the most important benefits of hosting a stellar content hub. Content hubs foster engagement more than sales pages ever could, and often take a cue from websites like Pinterest and SlideShare. They’re presented “tile style” or magazine-like, highly graphic with a simple structural form, and usually present social media share stats at a glance, which tends to promote sharing. -
Go To Market for technical founders
Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in order to receive results.Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in order to receive results.Tags: marketing strategy
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What Are the Average Click and Read Rates For Email Campaigns?
A great overview and chart of what to expect when you send out email newsletters. Learn about average email open rates (17-28%), Click Through Rates (2-5%) and average click to open rates (6-17%). Learn what to expect from your industry.A great overview and chart of what to expect when you send out email newsletters. Learn about average email open rates (17-28%), Click Through Rates (2-5%) and average click to open rates (6-17%). Learn what to expect from your industry.Tags: statistics, newsletters
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A beginner’s guide to NFTs for brands
This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!Tags: marketing strategy, nft
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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.Tags: marketing strategy, landing pages
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Email Marketing Statistics You Should Know in 2022
Did you know that companies average return on investment for email is $36 for every $1 spent, and that email marketing is 40 times more effective at acquiring customers than twitter or facebook? So what are you waiting for?Did you know that companies average return on investment for email is $36 for every $1 spent, and that email marketing is 40 times more effective at acquiring customers than twitter or facebook? So what are you waiting for?Tags: statistics, newsletters
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When Content Becomes Your King
An experienced author, content producer, and documentary filmmaker shares his experience and lessons learned on how to gain an audience for your content, develop a strategy for producing new material, set objectives, multitask successfully, and get things done! -
How to Write Effective Sales Copy
The content you write and distribute is what gets your visitors to take action, either converting them into customers or signing up for free email courses. There is an art and science behind writing great sales copy outlined in this post. I use Jasper, an AI writing tool to help me with my writing.The content you write and distribute is what gets your visitors to take action, either converting them into customers or signing up for free email courses. There is an art and science behind writing great sales copy outlined in this post. I use Jasper, an AI writing tool to help me with my writing.Tags: content marketing, copy writing, how to
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13 Company Newsletter Ideas for Employees in 2022
Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject matter experts - and other employee generated content that can be fed directly to your newsletter.Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject matter experts - and other employee generated content that can be fed directly to your newsletter.Tags: content strategy, newsletters
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7 Ways to Improve Your Next Campaign Plan
Political campaigns are a great study in project management and execution. Getting tens and hundreds of volunteers organized with a unified message to win votes. Curated newsletters and information hubs that get everyone on the same page can help you reach your objectives.Political campaigns are a great study in project management and execution. Getting tens and hundreds of volunteers organized with a unified message to win votes. Curated newsletters and information hubs that get everyone on the same page can help you reach your objectives.Tags: politics
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The State of Newsletters In 2021
This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.Tags: statistics, newsletters
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How to Give Political Email Readers What They Want
Some great statistics on political emails newsletters that offer valuable information get the best open rates. They say that people in fact just want information. The curated paper got the highest CTR.Some great statistics on political emails newsletters that offer valuable information get the best open rates. They say that people in fact just want information. The curated paper got the highest CTR.Tags: newsletters, politics
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Now in Your Inbox: Political Misinformation via newsletters
Some Republican politicians are utilizing newsletters to spread false information away from the prying eyes of social media platforms. Why not utilize a similar medium to debunk lies? We all know that newsletters are one of the most effective and immediate ways to connect with voters.Some Republican politicians are utilizing newsletters to spread false information away from the prying eyes of social media platforms. Why not utilize a similar medium to debunk lies? We all know that newsletters are one of the most effective and immediate ways to connect with voters.Tags: newsletters, politics
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How Digital Transformation can help you overcome the challenge of information overload
Discover how digital transformation can help you overcome the challenge of information overload. Learn how InfoDesk can be your digital transformation companion. -
De-Automating My Reading Notes: A New and Better Way For Capturing My Reading Notes in Obsidian
Some very powerful insights for note taking. What stands out to me and I know from experience is that automation in note-taking and even writing works to a certain point but fails in personalizing your own experience. Get glasp.co to see the notes on the page.Some very powerful insights for note taking. What stands out to me and I know from experience is that automation in note-taking and even writing works to a certain point but fails in personalizing your own experience. Get glasp.co to see the notes on the page.Tags: content curation, artificial intelligence, note taking
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SaaS SEO Quick Wins: 8 Ideas To Move Your Organic KPI Fast
This is a great post to improve your SEO and learn how to think about optimization. Here's 8 ideas for short-term quicker wins to grow your SaaS SEO KPI while you work on the big projects.This is a great post to improve your SEO and learn how to think about optimization. Here's 8 ideas for short-term quicker wins to grow your SaaS SEO KPI while you work on the big projects.Tags: marketing strategy, seo, keyword strategy
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6 Important Insights About Title Tags (953,276 Pages Studied)
Search engines like google use meta information to rank your pages. Your page titles are one of the most important tags that result in your pages being ranked and noticed by users! Title tags are an easy way to optimize your pages for SEO.Search engines like google use meta information to rank your pages. Your page titles are one of the most important tags that result in your pages being ranked and noticed by users! Title tags are an easy way to optimize your pages for SEO.Tags: seo
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Disrupting Google Search
A discussion on Google's business model, top searches, and growth factors. You learn that Google has gradually become capable of answering about two-thirds of all queries directly on its search page.It's also no secret that Google's business model also involves the collection of personal information about its users, which has led to the emergence of competitors. Some curated portals, as opposed to algorithms, have arisen as an alternative. For example, content sites such as WireCutter and The Infatuation have become popular starting points for many users' searches. We aim to empower anyone to curate and share content from their own curated portal. Click to see how it works.A discussion on Google's business model, top searches, and growth factors. You learn that Google has gradually become capable of answering about two-thirds of all queries directly on its search page.It's also no secret that Google's business model also involves the collection of personal information about its users, which has led to the emergence of competitors. Some curated portals, as opposed to algorithms, have arisen as an alternative. For example, content sites such as WireCutter and The Infatuation have become popular starting points for many users' searches. We aim to empower anyone to curate and share content from their own curated portal. Click to see how it works.Tags: search, why curation
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Content Curation: The Biggest Benefits [Infographic]
A valuable overview of the benefits and applications of content curation for marketing. Learn how content curation can help your business build awareness, establish credibility, streamline lead nurturing, boost social media and your blogging efforts and overcome key challenges to your marketing efforts.A valuable overview of the benefits and applications of content curation for marketing. Learn how content curation can help your business build awareness, establish credibility, streamline lead nurturing, boost social media and your blogging efforts and overcome key challenges to your marketing efforts. -
Re-Organizing the World’s Information: Why we need more Boutique Search Engines
This article is a critique on Google search and arguments for custom or better said curated search engines to address the problem of finding verified and curated search that organize content in new ways. Our curation tools are an answer to this problem. Click to see how it look like.This article is a critique on Google search and arguments for custom or better said curated search engines to address the problem of finding verified and curated search that organize content in new ways. Our curation tools are an answer to this problem. Click to see how it look like.Tags: search, why curation
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8 Killer Marketing Newsletters That You Need to Subscribe to in 2021
If you are wondering what to curate for your newsletters then read what these 8 successful newsletters are doing! This post also offers you basic questions you should ask yourself before creating your newsletter program.If you are wondering what to curate for your newsletters then read what these 8 successful newsletters are doing! This post also offers you basic questions you should ask yourself before creating your newsletter program.Tags: use cases, newsletters
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Why landing the placement is just the beginning of media relations
This post talks about amplification of your message through placement in industry newsletters, or social media amplification through your own channels and your own newsletters! All these strategies can be realized using our curation solutions.This post talks about amplification of your message through placement in industry newsletters, or social media amplification through your own channels and your own newsletters! All these strategies can be realized using our curation solutions.Tags: growth hacking, newsletters
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Stand Out from The Crowd with a Curated Newsletter
Curated newsletters will help you stay top of mind with your subscribers and helps your build thought leadership. Our curation tools and content library make it really easy for you to both curate and automate your newsletters and we integrate seamlessly with Campaign Monitor a leading provider of email automation.Curated newsletters will help you stay top of mind with your subscribers and helps your build thought leadership. Our curation tools and content library make it really easy for you to both curate and automate your newsletters and we integrate seamlessly with Campaign Monitor a leading provider of email automation.Tags: content strategy, newsletters
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The Power of Content Curation for Healthcare Communities
Instead of more information what we really need is more accessible, understandable, and credible information on which to base our healthcare decision-making. Become a trusted source for your community. -
The Power of Curated Newsletters
One of the pillars of marketing is frequency of messaging! Creating original content for your newsletter is both time consuming and at some point becomes stale! Read the reasons of why curation matters to your newsletter marketing strategy!One of the pillars of marketing is frequency of messaging! Creating original content for your newsletter is both time consuming and at some point becomes stale! Read the reasons of why curation matters to your newsletter marketing strategy!Tags: newsletters, thought leadership
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A review of political campaign newsletters!
Newsletters are an important tool for political campaigns. As this article points out, newsletters will help your campaign energize their base and convince undecided voters to vote for you. Our solutions make it really easy to manage the process of curating content for your newsletters, and a content hub landing page for driving traffic to your campaign site.Newsletters are an important tool for political campaigns. As this article points out, newsletters will help your campaign energize their base and convince undecided voters to vote for you. Our solutions make it really easy to manage the process of curating content for your newsletters, and a content hub landing page for driving traffic to your campaign site.Tags: newsletters, politics
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Social vs. Search: 9 Differences Between Social Media and SEO
Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.Tags: search, content strategy, content marketing
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How I use Roam and Notion for Personal Knowledge Management
Personal Knowledge Management pays dividends. Not just for your and your activities, but also when it comes to sharing that information with others. I use Kurator instead of Roam to take notes like you see here and connect my content so it can be viewed in context.Personal Knowledge Management pays dividends. Not just for your and your activities, but also when it comes to sharing that information with others. I use Kurator instead of Roam to take notes like you see here and connect my content so it can be viewed in context.Tags: why curation, content curation, knowledge management, note taking