
-
9 Social Media Trends To Watch In 2022
Some very interesting information in this post. For example, most people are now using voice search on their smartphones and tablets which affects your keyword strategy. In essence SEO is becoming Answer Engine Optimization.Some very interesting information in this post. For example, most people are now using voice search on their smartphones and tablets which affects your keyword strategy. In essence SEO is becoming Answer Engine Optimization.Tags: statistics, marketing strategy, content marketing, keyword strategy
-
New Research Finds the Curation vs Creation Sweet Spot
Content curation is now an integral part of your client journey and helps brands engage users with third party informational, educational, news and lifestyle content to create engagement and increase their content output. This study offers statistics that back up the effectiveness of sharing curated content.Content curation is now an integral part of your client journey and helps brands engage users with third party informational, educational, news and lifestyle content to create engagement and increase their content output. This study offers statistics that back up the effectiveness of sharing curated content. -
10 Awesome Content Marketing Tips for Financial Advisors
This post is targeted at Financial Advisors, but it really applies to most businesses. Here is what stood out to me - Create reusable assets as they will pay dividend in the long run and remember that content marketing is not about you, it's about the people you target to serve. Establish yourself as a trusted resource.This post is targeted at Financial Advisors, but it really applies to most businesses. Here is what stood out to me - Create reusable assets as they will pay dividend in the long run and remember that content marketing is not about you, it's about the people you target to serve. Establish yourself as a trusted resource. -
Empower Your Workforce with Employee-Driven Advocacy
Getting your employees buy-in to both contribute to what is shared and also sharing that content is a great strategy to build internal partnerships as well as grow the reach of your messages through employee participation. The Kurator share feature and the KBucket content hub are ideal for executing on your employee advocacy.Getting your employees buy-in to both contribute to what is shared and also sharing that content is a great strategy to build internal partnerships as well as grow the reach of your messages through employee participation. The Kurator share feature and the KBucket content hub are ideal for executing on your employee advocacy. -
9 Ways Curated Content Can Help You Meet Your S.M.A.R.T. Goals
Excellent ideas for thinking about your curation strategy and the types of content you need for each strategy. The goals are articulated as: Specific, Measurable, Achievable, Realistic, and Time-Bound. Click to learn what this meansExcellent ideas for thinking about your curation strategy and the types of content you need for each strategy. The goals are articulated as: Specific, Measurable, Achievable, Realistic, and Time-Bound. Click to learn what this meansTags: marketing strategy
-
How Financial Advisors Can Get More Visibility and Engagement by Sharing the Right Mix of Curated and Brand...
Great information for planning your content strategy. Based on studies, the right recommended content mix is lifestyle (70), industry (20) and corporate content (10). Studies also find that lifestyle content gets the most engagement. Click to learn more.Great information for planning your content strategy. Based on studies, the right recommended content mix is lifestyle (70), industry (20) and corporate content (10). Studies also find that lifestyle content gets the most engagement. Click to learn more.Tags: content curation, marketing strategy, content marketing
-
How Financial Advisors MUST Achieve Balance In Their Content Marketing
This post offers a great chart for different types content and where to use them in your content journey. It breaks down the content types into branded, curated, licensed and sponsored and outlines where each type cane be applied in your content journey. -
15 Great Content Curation Examples You Can Learn From in 2022
All curators know that content curation is about adding your own insight and analysis to the content you share. That is what sets you apart! See some great examples of how to use curation for newsletters, social media and other marketing strategies to promote your brand. -
Zettelkasten’s 3 Note-Taking Levels Help You Harvest Your Thoughts
Note taking is essential to our digital life. In any creative process, ideas constantly pop into your mind when you are reading and researching your interest. Taking notes will help you remember your thoughts and be more productive and creative. Learn various note taking modes from this post.Note taking is essential to our digital life. In any creative process, ideas constantly pop into your mind when you are reading and researching your interest. Taking notes will help you remember your thoughts and be more productive and creative. Learn various note taking modes from this post.Tags: note taking, knowledge management
-
20 Social Media Marketing Myths to Leave Behind in 2022
Great pointers on what to expect and effectiveness of certain actions regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various channels like Pinterest and much more.Great pointers on what to expect and effectiveness of certain actions regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various channels like Pinterest and much more.Tags: marketing strategy, social media
-
Which Social Media Metrics Are Marketers Tracking? [New Research]
We spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14 different KPI's to help us measure our activity and influence of our social media campaignsWe spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14 different KPI's to help us measure our activity and influence of our social media campaignsTags: analytics, content marketing, social media
-
Why is Instagram Marketing essential to promote your business in 2022?
When you run ads you quickly understand the 75% of media is consumed on mobile devices. Instagram is a great place to tell stories to promote your brand.When you run ads you quickly understand the 75% of media is consumed on mobile devices. Instagram is a great place to tell stories to promote your brand.Tags: advertising, social media
-
How to Squeeze More Value Out of Your Best Content
Creating content is time-consuming, therefore we must take every opportunity to distribute it as widely as possible in order to get the greatest exposure and profit from our efforts. This post covers the broad picture, establishing a goal, and then developing a plan for making the most of your work.Creating content is time-consuming, therefore we must take every opportunity to distribute it as widely as possible in order to get the greatest exposure and profit from our efforts. This post covers the broad picture, establishing a goal, and then developing a plan for making the most of your work. -
Product-Led vs. Sales-Led SaaS Growth - or both?
A product-led growth implies that customers use your product before paying for it, and a sales-led growth implies that consumers pay up front at the very least make a commitment to pay for your items or services. Look at several examples to see what might work for you.A product-led growth implies that customers use your product before paying for it, and a sales-led growth implies that consumers pay up front at the very least make a commitment to pay for your items or services. Look at several examples to see what might work for you.Tags: marketing strategy
-
If You Don’t Take Notes Right, You’ll Forget Nearly Everything
It's critical to remember what you learn. We are constantly bombarded with information, and we are frequently multi-tasking, so our mental context is in a constant state of change. It's critical to note down why you saved a piece of information so that others may understand why they should read it!It's critical to remember what you learn. We are constantly bombarded with information, and we are frequently multi-tasking, so our mental context is in a constant state of change. It's critical to note down why you saved a piece of information so that others may understand why they should read it!Tags: content curation, why curation, note taking
-
How to Research Keywords: A Step-By-Step Guide to Keyword Research
Learn the 3 basic tenents of choosing a keyword: People are searching for it (search volume). Your website has a realistic chance of ranking relative to other sites (competition). And finally, the phrase describes what you sell or aligns with your content mission statement. -
The Misleading Metrics in Influencer Marketing
This article discusses what constitutes impact when it comes to political messaging. If you are looking to get name recognition and help voters understand your position, then you are not just looking for clicks and comments, views are just as important -
Council Post: 15 Strategies For Crafting Engaging Social Media Captions
Copywriting skills are worth their weight in gold, and social media presents one of the best mediums for engaging an audience with words. These 15 experts from Forbes Communications Council offer their advice on how a company can craft engaging social media captions and explain why these strategies are so successful in creating a rapport with the audience.Copywriting skills are worth their weight in gold, and social media presents one of the best mediums for engaging an audience with words. These 15 experts from Forbes Communications Council offer their advice on how a company can craft engaging social media captions and explain why these strategies are so successful in creating a rapport with the audience.Tags: content marketing, copy writing
-
Content Curation: The Future fight against cognitive diabetes.
Juan shares 3 rules for curating and sharing valuable content. He argues that as a curator each one of us has an opportunity and responsibility to share valuable content that informs. Want to learn what constitutes valuable content, click through to find out!Juan shares 3 rules for curating and sharing valuable content. He argues that as a curator each one of us has an opportunity and responsibility to share valuable content that informs. Want to learn what constitutes valuable content, click through to find out!Tags: content curation, why curation
-
The Answer to the Quality vs. Quantity Marketing Question
According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-quality vs. large quantities is not the correct question to ask!According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-quality vs. large quantities is not the correct question to ask! -
Go To Market Strategies for Web3 Era
The Web 2.0 go-to-market (GTM) employed a centralized model for generating leads. The web3 era provides a whole new organization-building approach. This innovative structure takes advantage of decentralized technologies and transforms users into proprietors, but how do we apply new thinking to GTM in the web3 age, or do the old methods still work? Let's see whether they can still be used.The Web 2.0 go-to-market (GTM) employed a centralized model for generating leads. The web3 era provides a whole new organization-building approach. This innovative structure takes advantage of decentralized technologies and transforms users into proprietors, but how do we apply new thinking to GTM in the web3 age, or do the old methods still work? Let's see whether they can still be used.Tags: marketing strategy, web 3.0
-
6 Basics For Building a Solid Social Media Strategy
This post offers a step-by-step guide for building your Facebook audience using your own data. Learn how to upload your data and have Facebook find look alike targets based on your own optimal customer list.This post offers a step-by-step guide for building your Facebook audience using your own data. Learn how to upload your data and have Facebook find look alike targets based on your own optimal customer list.Tags: advertising
-
How Tech Is Helping Orchestrate One-man Marketing Teams
A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution and find the right communities to promote your products and services. Click to learn the details.A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution and find the right communities to promote your products and services. Click to learn the details.Tags: marketing strategy, growth hacking
-
How To Build An Email List For Small Businesses
The great thing about a newsletter is that you own the channel! I am getting an average of 25 and 40% open rates on my 2 newsletters! This is more exposure than 90 percent of your social media posts. Learn great techniques for starting and growing your email list!The great thing about a newsletter is that you own the channel! I am getting an average of 25 and 40% open rates on my 2 newsletters! This is more exposure than 90 percent of your social media posts. Learn great techniques for starting and growing your email list!Tags: newsletters, email list, how to
-
15 of the Best Facebook Ad Examples That Actually Work (And Why)
To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.Tags: advertising
-
Journalists step in where platforms have no answers
Newsrooms have long been curating news and picking what is newsworthy. Now there are groups like the "Journalism Trust Initiative," which promotes ideals and criteria for identifying the public interest, that is seeking to advance these principles. Citizen journalists may utilize curated portals such as ours to determine what is newsworthy and build their thought leadership!Newsrooms have long been curating news and picking what is newsworthy. Now there are groups like the "Journalism Trust Initiative," which promotes ideals and criteria for identifying the public interest, that is seeking to advance these principles. Citizen journalists may utilize curated portals such as ours to determine what is newsworthy and build their thought leadership!Tags: why curation, journalism
-
Why a Content Hub is Your All-Powerful Media Magnet
The purpose of a Content Hub in your website is to increase web authority, drive visitors to your website, enhance engagement while they're on your site, and produce leads. We use our content hub solution to generate content for curated newsletters like this one and posting on social media. Learn about the many ways a content center may benefit your organization!The purpose of a Content Hub in your website is to increase web authority, drive visitors to your website, enhance engagement while they're on your site, and produce leads. We use our content hub solution to generate content for curated newsletters like this one and posting on social media. Learn about the many ways a content center may benefit your organization! -
Go To Market for technical founders
Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in order to receive results.Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in order to receive results.Tags: marketing strategy
-
What Are the Average Click and Read Rates For Email Campaigns?
A great overview and chart of what to expect when you send out email newsletters. Learn about average email open rates (17-28%), Click Through Rates (2-5%) and average click to open rates (6-17%). Learn what to expect from your industry.A great overview and chart of what to expect when you send out email newsletters. Learn about average email open rates (17-28%), Click Through Rates (2-5%) and average click to open rates (6-17%). Learn what to expect from your industry.Tags: statistics, newsletters
-
A beginner’s guide to NFTs for brands
This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!Tags: marketing strategy, nft
-
What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.Tags: landing pages, marketing strategy
-
Email Marketing Statistics You Should Know in 2022
Did you know that companies average return on investment for email is $36 for every $1 spent, and that email marketing is 40 times more effective at acquiring customers than twitter or facebook? So what are you waiting for?Did you know that companies average return on investment for email is $36 for every $1 spent, and that email marketing is 40 times more effective at acquiring customers than twitter or facebook? So what are you waiting for?Tags: statistics, newsletters
-
When Content Becomes Your King
An experienced author, content producer, and documentary filmmaker shares his experience and lessons learned on how to gain an audience for your content, develop a strategy for producing new material, set objectives, multitask successfully, and get things done! -
How to Write Effective Sales Copy
The content you write and distribute is what gets your visitors to take action, either converting them into customers or signing up for free email courses. There is an art and science behind writing great sales copy outlined in this post. I use Jasper, an AI writing tool to help me with my writing.The content you write and distribute is what gets your visitors to take action, either converting them into customers or signing up for free email courses. There is an art and science behind writing great sales copy outlined in this post. I use Jasper, an AI writing tool to help me with my writing.Tags: content marketing, how to, copy writing
-
13 Company Newsletter Ideas for Employees in 2022
Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject matter experts - and other employee generated content that can be fed directly to your newsletter.Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject matter experts - and other employee generated content that can be fed directly to your newsletter.Tags: newsletters, content strategy
-
7 Ways to Improve Your Next Campaign Plan
Political campaigns are a great study in project management and execution. Getting tens and hundreds of volunteers organized with a unified message to win votes. Curated newsletters and information hubs that get everyone on the same page can help you reach your objectives.Political campaigns are a great study in project management and execution. Getting tens and hundreds of volunteers organized with a unified message to win votes. Curated newsletters and information hubs that get everyone on the same page can help you reach your objectives.Tags: politics
-
The State of Newsletters In 2021
This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.Tags: statistics, newsletters
-
How to Give Political Email Readers What They Want
Some great statistics on political emails newsletters that offer valuable information get the best open rates. They say that people in fact just want information. The curated paper got the highest CTR.Some great statistics on political emails newsletters that offer valuable information get the best open rates. They say that people in fact just want information. The curated paper got the highest CTR.Tags: newsletters, politics
-
Now in Your Inbox: Political Misinformation via newsletters
Some Republican politicians are utilizing newsletters to spread false information away from the prying eyes of social media platforms. Why not utilize a similar medium to debunk lies? We all know that newsletters are one of the most effective and immediate ways to connect with voters.Some Republican politicians are utilizing newsletters to spread false information away from the prying eyes of social media platforms. Why not utilize a similar medium to debunk lies? We all know that newsletters are one of the most effective and immediate ways to connect with voters.Tags: newsletters, politics
-
De-Automating My Reading Notes: A New and Better Way For Capturing My Reading Notes in Obsidian
Some very powerful insights for note taking. What stands out to me and I know from experience is that automation in note-taking and even writing works to a certain point but fails in personalizing your own experience. Get glasp.co to see the notes on the page.Some very powerful insights for note taking. What stands out to me and I know from experience is that automation in note-taking and even writing works to a certain point but fails in personalizing your own experience. Get glasp.co to see the notes on the page.Tags: content curation, note taking, artificial intelligence
-
SaaS SEO Quick Wins: 8 Ideas To Move Your Organic KPI Fast
This is a great post to improve your SEO and learn how to think about optimization. Here's 8 ideas for short-term quicker wins to grow your SaaS SEO KPI while you work on the big projects.This is a great post to improve your SEO and learn how to think about optimization. Here's 8 ideas for short-term quicker wins to grow your SaaS SEO KPI while you work on the big projects.Tags: marketing strategy, seo, keyword strategy
-
6 Important Insights About Title Tags (953,276 Pages Studied)
Search engines like google use meta information to rank your pages. Your page titles are one of the most important tags that result in your pages being ranked and noticed by users! Title tags are an easy way to optimize your pages for SEO.Search engines like google use meta information to rank your pages. Your page titles are one of the most important tags that result in your pages being ranked and noticed by users! Title tags are an easy way to optimize your pages for SEO.Tags: seo