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Brand Archetypes 101
This excellent slideshow explores the 12 different brand archetypes and where each is typically used. It presents really important information in an easy-to-understand manner.This excellent slideshow explores the 12 different brand archetypes and where each is typically used. It presents really important information in an easy-to-understand manner.Tags: marketing strategy, branding
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What Marketers Need to Know About ChatGPT, Google's Bard, and Microsoft's Bing Chatbot
ChatGPT, Google's Bard, and Microsoft's Bing chatbot are all AI-powered tools that can provide conversational responses to search queries. ChatGPT uses natural language processing to provide original responses, but can't always discern correct from incorrect information. Bard, powered by LaMDA, provides more nuanced responses and can create dialogue with users by finding patterns in sentences. Microsoft's Bing chatbot is a search engine boosted by AI, providing more complex, chat-like responses. These tools could shift the way marketers use search engines and provide more personalized experiences for users.ChatGPT, Google's Bard, and Microsoft's Bing chatbot are all AI-powered tools that can provide conversational responses to search queries. ChatGPT uses natural language processing to provide original responses, but can't always discern correct from incorrect information. Bard, powered by LaMDA, provides more nuanced responses and can create dialogue with users by finding patterns in sentences. Microsoft's Bing chatbot is a search engine boosted by AI, providing more complex, chat-like responses. These tools could shift the way marketers use search engines and provide more personalized experiences for users.Tags: chatgpt, comparison, bard, bing, search, content creation
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You.com takes aim at Google and Microsoft with multimodal chat search
You.com is a search engine that is open and emphasizes directly serving user needs rather than bombarding them with ads. It is powered by generative AI and has a multimodal search feature which can display elements beyond text, such as stock charts and interactive elements, in order to answer questions more precisely. It is growing at a double-digit percentage monthly and is considering different paths to monetization such as ad sales, subscriptions, and third-party apps.You.com is a search engine that is open and emphasizes directly serving user needs rather than bombarding them with ads. It is powered by generative AI and has a multimodal search feature which can display elements beyond text, such as stock charts and interactive elements, in order to answer questions more precisely. It is growing at a double-digit percentage monthly and is considering different paths to monetization such as ad sales, subscriptions, and third-party apps. -
Glasp Vs Readwise. Which Knowledge Management Tool is Better?
A great overview of a tool I use and recommend Glasp. Glasp is a great companion to Kurator for highlighting and commenting on pages you read and share. In this post the founder of Glasp compares their product to Readwise. -
Prompts to use with chatGPT
ChatGPT is a powerful AI tool, but to achieve optimal results, it's important to learn how to use it. Prompts are the questions you input into ChatGPT. Having knowledge in copywriting can enhance the quality of the output. Here are some examples to use.ChatGPT is a powerful AI tool, but to achieve optimal results, it's important to learn how to use it. Prompts are the questions you input into ChatGPT. Having knowledge in copywriting can enhance the quality of the output. Here are some examples to use.Tags: chatgpt, copy writing
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Analyze Your Website with NLP and Knowledge Graphs
In this post, we learn how natural language processing and knowledge graphs can be used to analyze and optimize the content and structure of a website. By extracting keywords and calculating text embeddings, we can identify similar and duplicate content, which can be used to improve the user experience and search engine rankings. By constructing a knowledge graph, we can represent the content and structure of the website in a way that is easy to query and analyze, which can help us identify areas for improvement and make data-driven decisions.In this post, we learn how natural language processing and knowledge graphs can be used to analyze and optimize the content and structure of a website. By extracting keywords and calculating text embeddings, we can identify similar and duplicate content, which can be used to improve the user experience and search engine rankings. By constructing a knowledge graph, we can represent the content and structure of the website in a way that is easy to query and analyze, which can help us identify areas for improvement and make data-driven decisions.Tags: seo, nlp, knowledge graphs
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How to use ChatGPT to Write a Blog
The video demonstrates how to use ChatGPT, an artificial intelligence writing tool, to generate high-quality blog posts. The tool can generate blog post ideas, outlines, and even full articles, saving writers a significant amount of time and effort. It is a valuable tool for bloggers and content creators.The video demonstrates how to use ChatGPT, an artificial intelligence writing tool, to generate high-quality blog posts. The tool can generate blog post ideas, outlines, and even full articles, saving writers a significant amount of time and effort. It is a valuable tool for bloggers and content creators.Tags: chatgpt, seo, copy writing
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How ChatGPT has changed SEO forever…
The post discusses the introduction of ChatGPT, an artificial intelligence (AI) driven dialogue-based tool that has been released and has made an impact in the world of search engine optimization (SEO). It delves into how ChatGPT works and how it has already been used to achieve a surge in website traffic. The post also discusses the potential implications of ChatGPT on Google and why it may pose a threat to the search engine. However, it also highlights the limitations of ChatGPT, including its tendency to make errors, which may impact user confidence in the tool.The post discusses the introduction of ChatGPT, an artificial intelligence (AI) driven dialogue-based tool that has been released and has made an impact in the world of search engine optimization (SEO). It delves into how ChatGPT works and how it has already been used to achieve a surge in website traffic. The post also discusses the potential implications of ChatGPT on Google and why it may pose a threat to the search engine. However, it also highlights the limitations of ChatGPT, including its tendency to make errors, which may impact user confidence in the tool. -
Integrating ChatGPT with Dialogflow
Sean at Botcopy has successfully integrated chatGPT and Google Dialogflow CX by connecting them with a simple webhook. This experiment demonstrates that hosting chatGPT within Botcopy's web chat UI layer is possible and opens the door for Botcopy to provide more advanced conversational AI capabilities.Sean at Botcopy has successfully integrated chatGPT and Google Dialogflow CX by connecting them with a simple webhook. This experiment demonstrates that hosting chatGPT within Botcopy's web chat UI layer is possible and opens the door for Botcopy to provide more advanced conversational AI capabilities.Tags: chatgpt, chatbot design, chat conversations
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ChatGPT Is Mind-Blowing — Everything You Need To Know
ChatGPT is the latest google AI search engine. It is a powerful tool with good search capabilities. I have used it for generating content for my blog posts, by asking specific questions and the results are very good. But it also has many limitations. This post is a good overview of its capabilities.ChatGPT is the latest google AI search engine. It is a powerful tool with good search capabilities. I have used it for generating content for my blog posts, by asking specific questions and the results are very good. But it also has many limitations. This post is a good overview of its capabilities.Tags: chatgpt, copy writing, artificial intelligence, chatbots, chatbot platforms
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Elon Musk Would Have Done Better With Twitter If He’d Read Noam Chomsky
This is a very insightful post in the reality of advertising on the Internet. Advertisers are often large corporations with an interest in keeping the status quo. Maybe the conclusion is that political debate and news should not be supported by advertising.This is a very insightful post in the reality of advertising on the Internet. Advertisers are often large corporations with an interest in keeping the status quo. Maybe the conclusion is that political debate and news should not be supported by advertising.Tags: advertising, publishers
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Death by Information Overload
The value of information in the knowledge economy is indisputable, but so is its capacity to overwhelm consumers of it. HBR contributing editor Hemp reports on practical ways for individuals and organizations to avoid getting too much of a good thing. -
The 7-Day Quick Start Guide to SEO + Cheat Sheet
We're excited to launch the Quick Start Guide to SEO, which includes seven days of actions to check the SEO health of your site while putting you on the path of sustained improvement. If you want something even more compact, we also created the SEO Quick Start Guide Cheat Sheet.We're excited to launch the Quick Start Guide to SEO, which includes seven days of actions to check the SEO health of your site while putting you on the path of sustained improvement. If you want something even more compact, we also created the SEO Quick Start Guide Cheat Sheet.Tags: marketing strategy, seo
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Communities = human search engines?
The blog post describes the concept of "proxy trust" in which individuals in a community extend trust to others in the community, even those they have not personally met, based on their shared values and the trust they have in other members of the group. The author suggests that this type of trust leads to better search results and potential match-making within the community.The blog post describes the concept of "proxy trust" in which individuals in a community extend trust to others in the community, even those they have not personally met, based on their shared values and the trust they have in other members of the group. The author suggests that this type of trust leads to better search results and potential match-making within the community.Tags: why curation, search
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Library on Mars Reading in the 21st century
Reading and communication is continuously evolving. This slide show presents the history of reading, provides some insights into the human experience and talks about the future of reading. What tools and formats do we need to improve our experience. Note taking?Reading and communication is continuously evolving. This slide show presents the history of reading, provides some insights into the human experience and talks about the future of reading. What tools and formats do we need to improve our experience. Note taking?Tags: study, note taking
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3 Unique B2B Sales Strategies Proven to Win More Customers
Using case studies, industry articles, sales collateral, and white papers in outbound sales strategies can make decision makers more responsive, according to research from Live Hive. A content library can help with this approach. Sharing content from a library on LinkedIn can also increase reach, as demonstrated by a sales team that saw impressions grow from 1,600 views per month to over 45,000 views.Using case studies, industry articles, sales collateral, and white papers in outbound sales strategies can make decision makers more responsive, according to research from Live Hive. A content library can help with this approach. Sharing content from a library on LinkedIn can also increase reach, as demonstrated by a sales team that saw impressions grow from 1,600 views per month to over 45,000 views.Tags: b2b marketing, content library
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The Power of Email Newsletters: Data Doesn't Lie
Article suggests that data shows that both publisher and personal newsletters are paying off. They share a few email newsletter statistics from across the publishing & media sphere that show just how effective email can be for engaging your audience, converting paid subscribers, and retaining readers.Article suggests that data shows that both publisher and personal newsletters are paying off. They share a few email newsletter statistics from across the publishing & media sphere that show just how effective email can be for engaging your audience, converting paid subscribers, and retaining readers.Tags: statistics, newsletters
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The ultimate guide to content strategy
Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and why you should think about topics instead of keywords.Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and why you should think about topics instead of keywords.Tags: content marketing, marketing strategy, keyword strategy
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Need-to-Know Chatbot Statistics in 2022
This post shares information in chatbot usage and is broken down by consumer preferences, chatbot usage stats, social media and messaging apps, customer service, voice enabled bots, and chatbot and AI predictions.This post shares information in chatbot usage and is broken down by consumer preferences, chatbot usage stats, social media and messaging apps, customer service, voice enabled bots, and chatbot and AI predictions.Tags: chatbots, statistics
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4 Surefire Things Worth Testing Using Social Media Automation
Social Media Posting automation will help you grow your reach and profile visits. It will also allow you to easily test your messaging. Learn what you can test using your social media channels and why!Social Media Posting automation will help you grow your reach and profile visits. It will also allow you to easily test your messaging. Learn what you can test using your social media channels and why!Tags: social media, growth hacking, automation
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Subheadings help keep your reader's attention
Subheadings are a great way to keep your readers' attention. Most people skim through the material, just like bullet points, which answer their queries and maintain them interested. The more questions you can answer for your readers in your narrative and the greater time you take to paint a fantastic picture of the benefits your clients receive, the easier it is for prospectsSubheadings are a great way to keep your readers' attention. Most people skim through the material, just like bullet points, which answer their queries and maintain them interested. The more questions you can answer for your readers in your narrative and the greater time you take to paint a fantastic picture of the benefits your clients receive, the easier it is for prospectsTags: copy writing, newsletters, blogs
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7 Ways To Use Email To Boost Organic Traffic
Learn how email marketing may aid your SEO optimization efforts. Off-page factors, such as social media shares and backlinks, are part of search engine ranking criteria. This is how a curated library that generates traffic for your website and sends newsletters can assist you with your SEO.Learn how email marketing may aid your SEO optimization efforts. Off-page factors, such as social media shares and backlinks, are part of search engine ranking criteria. This is how a curated library that generates traffic for your website and sends newsletters can assist you with your SEO.Tags: social media, seo, newsletters
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Customer Generated Content Cgc Platform Market to see Huge Growth by 2027
Platforms and solutions that create, promote and measure user generated content is a growing market offering new opportunities for creators and publishers. Social platforms like YouTube and TikTok are such examples, but so is a curation platform that empowers users to curate and editorialize news and information they share.Platforms and solutions that create, promote and measure user generated content is a growing market offering new opportunities for creators and publishers. Social platforms like YouTube and TikTok are such examples, but so is a curation platform that empowers users to curate and editorialize news and information they share.Tags: content curation, content marketing, marketing strategy, cgc platform
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Best Practices for Virtual Event Hosts
This is a wonderful collection of ideas for hosting a virtual event. Many people are utilizing webinars to effectively market their businesses. Learn how to plan for these virtual events so you can get your users involved and other things you need to do to make the events interesting.This is a wonderful collection of ideas for hosting a virtual event. Many people are utilizing webinars to effectively market their businesses. Learn how to plan for these virtual events so you can get your users involved and other things you need to do to make the events interesting.Tags: virtual events
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How to Use Wikipedia for Marketing
Wikipedia pages rank very high in search engine results and are among the top ten most visited sites on the Internet. Learn how a Wikipedia page may assist you in earning valuable backlinks and increasing your domain authority.Wikipedia pages rank very high in search engine results and are among the top ten most visited sites on the Internet. Learn how a Wikipedia page may assist you in earning valuable backlinks and increasing your domain authority.Tags: marketing strategy, link building
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5 Processes To Supercharge Your Scheduled Tweets
Given the competition, it is insufficient to simply post material on your social media platforms. You must find and customize the material yourself, as well as notify others that what you share is personally picked and verified. -
10+ Free WordPress Knowledge Base Themes and Plugins
WP Webify, a prominent WordPress publisher, has tested several themes and plugins to assist Knowledge Base Websites. There is no one-size-fits-all solution for each objective; evaluate what's accessible and can help you establish and run a knowledge base. -
[HACK] Build Your Own Free Twitter Follow Bot & Mass Unfollow Tool
Discover how to gather user lists from Twitter searches and influencers. You utilize free tools to make groups of people who are interested in your target market and then bulk follow them, unfollowing those that don't follow you in the process.Discover how to gather user lists from Twitter searches and influencers. You utilize free tools to make groups of people who are interested in your target market and then bulk follow them, unfollowing those that don't follow you in the process.Tags: growth hacking, twitter
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KBucket Review: Create a Curated Content Hub Using WordPress
A known WordPress publisher has conducted a comprehensive analysis of KBucket. The reviewer has installed and used KBucket, and he is now providing a complete assessment of the installation and usage of the KBucket content library for WordPress.A known WordPress publisher has conducted a comprehensive analysis of KBucket. The reviewer has installed and used KBucket, and he is now providing a complete assessment of the installation and usage of the KBucket content library for WordPress.Tags: product review
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9 Social Media Trends To Watch In 2022
This is a fascinating article. For example, you will learn that the majority of people now utilize voice search on their smartphones and tablets, which has an impact on your keyword strategy. In other words, SEO is shifting toward Answer Engine Optimization (AEO).This is a fascinating article. For example, you will learn that the majority of people now utilize voice search on their smartphones and tablets, which has an impact on your keyword strategy. In other words, SEO is shifting toward Answer Engine Optimization (AEO).Tags: content marketing, marketing strategy, seo, statistics, keyword strategy
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New Research Finds the Curation vs Creation Sweet Spot
Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. This research presents data that demonstrate the efficacy of sharing curated material.Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. This research presents data that demonstrate the efficacy of sharing curated material. -
10 Awesome Content Marketing Tips for Financial Advisors
This article is meant for Financial Advisors, but it has a broader application. The following are the highlights that stood out to me - Make reusable assets since they will generate revenue in the long run, and keep in mind that content marketing isn't about you; it's about the people you want to reach out to. Create yourself as a trustworthy source of knowledge.This article is meant for Financial Advisors, but it has a broader application. The following are the highlights that stood out to me - Make reusable assets since they will generate revenue in the long run, and keep in mind that content marketing isn't about you; it's about the people you want to reach out to. Create yourself as a trustworthy source of knowledge. -
Empower Your Workforce with Employee-Driven Advocacy
Employee-driven advocacy programs, which empower employees to build their own personal brands and position themselves as valuable resources to their colleagues and connections. The article recommends creating a mix of corporate, industry, and lifestyle content to keep employees engaged and providing multiple channels for employees to share the content.Employee-driven advocacy programs, which empower employees to build their own personal brands and position themselves as valuable resources to their colleagues and connections. The article recommends creating a mix of corporate, industry, and lifestyle content to keep employees engaged and providing multiple channels for employees to share the content. -
9 Ways Curated Content Can Help You Meet Your S.M.A.R.T. Goals
This post contains several very helpful pages to assist you in coming up with ideas for your curation plan and the types of material you'll need for each approach. The objectives are defined as follows: Specific, Measurable, Achievable, Realistic, and Time-Bound.This post contains several very helpful pages to assist you in coming up with ideas for your curation plan and the types of material you'll need for each approach. The objectives are defined as follows: Specific, Measurable, Achievable, Realistic, and Time-Bound.Tags: marketing strategy
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How Financial Advisors Can Get More Visibility and Engagement by Sharing the Right Mix of Curated and Brand...
Great information for planning your content strategy. Based on studies, the right recommended content mix is lifestyle (70), industry (20) and corporate content (10). Studies also find that lifestyle content gets the most engagement. Click to learn more.Great information for planning your content strategy. Based on studies, the right recommended content mix is lifestyle (70), industry (20) and corporate content (10). Studies also find that lifestyle content gets the most engagement. Click to learn more.Tags: content curation, content marketing, marketing strategy
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How Financial Advisors MUST Achieve Balance In Their Content Marketing
With this blog post's fantastic chart, you'll never be lost for words again. The many sorts of content and where to use them in your marketing efforts are neatly categorized into four categories: corporate (content intended for an organization), curated(strictly created by someone other than the writer) licensed(licensed merchandise sold under a trademark); sponsored.(paid advertisements).With this blog post's fantastic chart, you'll never be lost for words again. The many sorts of content and where to use them in your marketing efforts are neatly categorized into four categories: corporate (content intended for an organization), curated(strictly created by someone other than the writer) licensed(licensed merchandise sold under a trademark); sponsored.(paid advertisements). -
15 Great Content Curation Examples You Can Learn From in 2022
Curators are individuals who add their own insight and analysis to the material you share. That's what distinguishes them from other content creators! Use this skill for newsletters, social media posts or any other marketing effort that needs some extra something-something juice - maybe it'll be motivation?Curators are individuals who add their own insight and analysis to the material you share. That's what distinguishes them from other content creators! Use this skill for newsletters, social media posts or any other marketing effort that needs some extra something-something juice - maybe it'll be motivation? -
Zettelkasten's 3 Note-Taking Levels Help You Harvest Your Thoughts
Taking notes is an important component of our digital existence. Ideas frequently enter your head while reading and researching your passion when you're working on a project. Taking notes will help you recall your ideas and be more productive and creative as a result of it. From this article, learn about different note-taking methods.Taking notes is an important component of our digital existence. Ideas frequently enter your head while reading and researching your passion when you're working on a project. Taking notes will help you recall your ideas and be more productive and creative as a result of it. From this article, learn about different note-taking methods.Tags: knowledge management, note taking
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20 Social Media Marketing Myths to Leave Behind in 2022
This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, as well as much more.This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, as well as much more.Tags: social media, marketing strategy
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Which Social Media Metrics Are Marketers Tracking? [New Research]
New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience perception and inform future paid ad spending. It's important to measure how often audiences interact with your content, as having a large following isn't helpful if they're not engaging with your brand.New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience perception and inform future paid ad spending. It's important to measure how often audiences interact with your content, as having a large following isn't helpful if they're not engaging with your brand.Tags: social media, content marketing, analytics, marketing strategy
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Why is Instagram Marketing essential to promote your business in 2022?
Instagram marketing is essential for businesses in 2022 because it allows for storytelling, has high engagement rates, and broad potential users. Visual posts attract customers and are more engaging than text-only posts. Instagram has over 700 million monthly followers and the highest engagement rate of all major social media channels, beating Twitter and Facebook. It also has a higher brand engagement rate than other platforms, showing that users are more open to brand content. Businesses should avoid automating conversations or engagements and instead focus on creating realistic engagements that can convert into actual sales and loyal customers.Instagram marketing is essential for businesses in 2022 because it allows for storytelling, has high engagement rates, and broad potential users. Visual posts attract customers and are more engaging than text-only posts. Instagram has over 700 million monthly followers and the highest engagement rate of all major social media channels, beating Twitter and Facebook. It also has a higher brand engagement rate than other platforms, showing that users are more open to brand content. Businesses should avoid automating conversations or engagements and instead focus on creating realistic engagements that can convert into actual sales and loyal customers.Tags: advertising, social media
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How to Squeeze More Value Out of Your Best Content
This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising the content with new information or transforming it into a new medium can also reach new audiences with minimal effort. Retrospective analysis can also provide updated perspectives on past predictions and conclusions.This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising the content with new information or transforming it into a new medium can also reach new audiences with minimal effort. Retrospective analysis can also provide updated perspectives on past predictions and conclusions.