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Subheadings help keep your reader's attention
Subheadings are a great way to keep your readers' attention. Most people skim through the material, just like bullet points, which answer their queries and maintain them interested. The more questions you can answer for your readers in your narrative and the greater time you take to paint a fantastic picture of the benefits your clients receive, the easier it is for prospectsSubheadings are a great way to keep your readers' attention. Most people skim through the material, just like bullet points, which answer their queries and maintain them interested. The more questions you can answer for your readers in your narrative and the greater time you take to paint a fantastic picture of the benefits your clients receive, the easier it is for prospectsTags: newsletters, copy writing, blogs
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8 Powerful Ways Chatbots Can Transform Your Customer Experience
ChatBots can provide 24/7 support to your customers and take care of repetitive tasks and more. Learn all the different ways Chatbots can help you with your operationChatBots can provide 24/7 support to your customers and take care of repetitive tasks and more. Learn all the different ways Chatbots can help you with your operationTags: use cases, customer support
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Various Survey Statistics: Workers Spend Too Much Time Searching for Information
Worker take up to 8 searches to find the right information, that is 1.8 hours a day and 9.3 hours a week. Our KBucket solution lets users collaborate and curate information they need to do their work, saving significant time for both individuals and organizations.Worker take up to 8 searches to find the right information, that is 1.8 hours a day and 9.3 hours a week. Our KBucket solution lets users collaborate and curate information they need to do their work, saving significant time for both individuals and organizations.Tags: why curation, search, information overload
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Go To Market for technical founders
Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in order to receive results.Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in order to receive results.Tags: marketing strategy
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Fix your broken funnels!
If you want to know how many people you need to target and what you need to do in order to grow your sales, read on. Learn how many people you'll need to reach out to and what kinds of marketing activities you'll have to perform in order for your funnels not work. -
Content Curation: The Biggest Benefits [Infographic]
A valuable overview of the benefits and applications of content curation for marketing. Learn how content curation can help your business build awareness, establish credibility, streamline lead nurturing, boost social media and your blogging efforts and overcome key challenges to your marketing efforts.A valuable overview of the benefits and applications of content curation for marketing. Learn how content curation can help your business build awareness, establish credibility, streamline lead nurturing, boost social media and your blogging efforts and overcome key challenges to your marketing efforts. -
Why is Instagram Marketing essential to promote your business in 2022?
When you run ads you quickly understand the 75% of media is consumed on mobile devices. Instagram is a great place to tell stories to promote your brand.When you run ads you quickly understand the 75% of media is consumed on mobile devices. Instagram is a great place to tell stories to promote your brand.Tags: advertising, social media
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The Answer to the Quality vs. Quantity Marketing Question
According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-quality vs. large quantities is not the correct question to ask!According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-quality vs. large quantities is not the correct question to ask! -
5 Steps for Building a Great NLP Model
Planning the design of your chatbots is extremely important. Most larger companies have call logs to get started. If you don't no worries, you can go live and figure this out. This post offers a roadmap you should follow.Planning the design of your chatbots is extremely important. Most larger companies have call logs to get started. If you don't no worries, you can go live and figure this out. This post offers a roadmap you should follow.Tags: chat conversations
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15 Great Content Curation Examples You Can Learn From in 2022
The purpose of most curators is to add your own insight and analysis to the material you share. That's what distinguishes you from the rest! See how curation may be utilized for newsletters, social media posts, and other brand marketing efforts. -
Content Curation Statistics That Will Blow Your Mind!
85% of the B2B content marketers give credit to content curation for their organizations’ success. Read about this and 7 more important reasons of why you should curate as a marketer.!85% of the B2B content marketers give credit to content curation for their organizations’ success. Read about this and 7 more important reasons of why you should curate as a marketer.!Tags: statistics, content curation
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The why and how of humanizing your chatbot
A guideline on how to humanize your bot by breaking down the conversational design into 3 documents. The author is also promoting RASA as a leading platform for building chatbots. More importantly he suggests that a good design comes in stages and with the input of users.A guideline on how to humanize your bot by breaking down the conversational design into 3 documents. The author is also promoting RASA as a leading platform for building chatbots. More importantly he suggests that a good design comes in stages and with the input of users.Tags: conversations
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How Tech Is Helping Orchestrate One-man Marketing Teams
A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution and find the right communities to promote your products and services. Click to learn the details.A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution and find the right communities to promote your products and services. Click to learn the details.Tags: marketing strategy, growth hacking
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How to Squeeze More Value Out of Your Best Content
Creating content is time-consuming, therefore we must take every opportunity to distribute it as widely as possible in order to get the greatest exposure and profit from our efforts. This post covers the broad picture, establishing a goal, and then developing a plan for making the most of your work.Creating content is time-consuming, therefore we must take every opportunity to distribute it as widely as possible in order to get the greatest exposure and profit from our efforts. This post covers the broad picture, establishing a goal, and then developing a plan for making the most of your work. -
Council Post: 15 Strategies For Crafting Engaging Social Media Captions
Copywriting skills are worth their weight in gold, and social media presents one of the best mediums for engaging an audience with words. These 15 experts from Forbes Communications Council offer their advice on how a company can craft engaging social media captions and explain why these strategies are so successful in creating a rapport with the audience.Copywriting skills are worth their weight in gold, and social media presents one of the best mediums for engaging an audience with words. These 15 experts from Forbes Communications Council offer their advice on how a company can craft engaging social media captions and explain why these strategies are so successful in creating a rapport with the audience.Tags: content marketing, copy writing
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How to improve chatbot conversation strategy
Every chatbot needs a dialog. This post gives you a strategy on how to get started on building and managing a conversation flow for your chatbot. Learn about best practices, including building and maintaining a knowledge base. For that you can use our cms solution.Every chatbot needs a dialog. This post gives you a strategy on how to get started on building and managing a conversation flow for your chatbot. Learn about best practices, including building and maintaining a knowledge base. For that you can use our cms solution.Tags: chat conversations
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Whatever Happened to "Information Overload" Fever? -
This posts analyses the problem of information overflow and puts it in the right context. Information overflow is not just about having to much information, but getting access to the right information. That is why a curation is a necessity in organizing access to the write type of information.This posts analyses the problem of information overflow and puts it in the right context. Information overflow is not just about having to much information, but getting access to the right information. That is why a curation is a necessity in organizing access to the write type of information.Tags: information overload, productivity
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Seven Things Human Editors Do that Algorithms Don’t (Yet)
I suggest that algorithms will never replace a human editor. Algorithms is a procedure for solving problems. A curator is a human operator that adds a set of parameters machines can never replace, at least not for the foreseeable future. This post provides the answers.I suggest that algorithms will never replace a human editor. Algorithms is a procedure for solving problems. A curator is a human operator that adds a set of parameters machines can never replace, at least not for the foreseeable future. This post provides the answers.Tags: why curation, filter bubble
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Why Content Curation Matters To Healthcare Professionals
Patients are looking for trusted sources to make sense of medical information. Healthcare professionals therefore should use curated content to share their views on emerging viewpoints, studies and resources to become a trusted source for their community and up their content output. -
Why Chatbots Are the Future of Marketing: The Battle of the Bots
Chatbots might be the best thing to happen to marketing yet. This post gives you an overview of the functions of the Bots in helping users find answers quickly on any device. Learn how to create a conversational marketing strategy in the Battle of the Bots.Chatbots might be the best thing to happen to marketing yet. This post gives you an overview of the functions of the Bots in helping users find answers quickly on any device. Learn how to create a conversational marketing strategy in the Battle of the Bots.Tags: bots
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11 Stats That Make a Case for Landing Pages
These statistics are not for chatbots, but chatbots can easily customize your landing pages by greeting your users (when arriving from emails), be aware which ad they come from, and add videos and testimonials and generate more engagement.These statistics are not for chatbots, but chatbots can easily customize your landing pages by greeting your users (when arriving from emails), be aware which ad they come from, and add videos and testimonials and generate more engagement.Tags: statistics, landing pages
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What's a Conversational Landing Page & How Do You Create One?
Learn about what a conversational landing page is, why they increase conversions, and how to create one.Learn about what a conversational landing page is, why they increase conversions, and how to create one.Tags: landing pages
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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.Tags: marketing strategy, landing pages
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15 of the Best Facebook Ad Examples That Actually Work (And Why)
To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.Tags: advertising
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Which Social Media Metrics Are Marketers Tracking? [New Research]
We spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14 different KPI's to help us measure our activity and influence of our social media campaignsWe spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14 different KPI's to help us measure our activity and influence of our social media campaignsTags: analytics, content marketing, social media
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20 Social Media Marketing Myths to Leave Behind in 2022
This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, as well as much more.This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, as well as much more.Tags: marketing strategy, social media
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Content Curation: One More Role for an Enterprise Community Manager
Organizations have an explosion of content similar to consumers. Managing access to this information requires dedicated resource. This article calls this person a community manager. Someone who curates information with specific goals in mind for the organization. We have had great success in this area with our tools.Organizations have an explosion of content similar to consumers. Managing access to this information requires dedicated resource. This article calls this person a community manager. Someone who curates information with specific goals in mind for the organization. We have had great success in this area with our tools.Tags: why curation, governance
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The State of Newsletters In 2021
This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.Tags: statistics, newsletters
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InfoDesk Puts a Price Tag on Information Overload
There is an increasing demand for more carefully curated content due to unskilled searches and poorly curated and hard to find content. This wasted effort costs organizations $833 per minute according to this Info Desk study and our solution solves this very problem.There is an increasing demand for more carefully curated content due to unskilled searches and poorly curated and hard to find content. This wasted effort costs organizations $833 per minute according to this Info Desk study and our solution solves this very problem.Tags: why curation, information overload
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Structured Content: The Key to Successful Chatbots and AI
Learn what structured content means in terms of chatbots. If you are accessing this content from our chatbot, it's because we have designed our tags to classify this content to answer a question about chatbot CMS.Learn what structured content means in terms of chatbots. If you are accessing this content from our chatbot, it's because we have designed our tags to classify this content to answer a question about chatbot CMS.Tags: content creation, cms
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Everything You Need to Know About Content Curation
Learn the intricacies of content curation and the frequency with which marketers curate and share content from 3rd party sources such as blogs, social media, industry publications, or news sites with clients and/or prospects. -
How Algorithms Subtly Control What We Read, Hear, Watch And (Ultimately) Think
Algorithmic filtering may solve some problems but it creates a whole set of other problems allowing organizations to manipulate and control what people read. Human curators solve this problem. Our KBucket platform lets humans curate at scale, providing superior value to the consumers.Algorithmic filtering may solve some problems but it creates a whole set of other problems allowing organizations to manipulate and control what people read. Human curators solve this problem. Our KBucket platform lets humans curate at scale, providing superior value to the consumers.Tags: why curation, algorithms
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Google Employees demanding curated portals to improve findability of information
When google starts curating content internally to help employees with search and findability, we can conclude that curation is essential to productivity.When google starts curating content internally to help employees with search and findability, we can conclude that curation is essential to productivity.Tags: why curation, search
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De-Automating My Reading Notes: A New and Better Way For Capturing My Reading Notes in Obsidian
Some very powerful insights for note taking. What stands out to me and I know from experience is that automation in note-taking and even writing works to a certain point but fails in personalizing your own experience. Get glasp.co to see the notes on the page.Some very powerful insights for note taking. What stands out to me and I know from experience is that automation in note-taking and even writing works to a certain point but fails in personalizing your own experience. Get glasp.co to see the notes on the page.Tags: content curation, note taking, artificial intelligence
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Build an AI powered Q&A bot entirely in Slack
In this lesson you will learn how to connect Janis to your Dialogflow agent and build and train your agent directly from JanisIn this lesson you will learn how to connect Janis to your Dialogflow agent and build and train your agent directly from JanisTags: dialogflow, janis
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Seven steps for formulating a knowledge curation plan from KMWorld 2019
This post a summary from a workshop with an outline of a strategy for curation. Use this as a guide for your own knowledge management projects.This post a summary from a workshop with an outline of a strategy for curation. Use this as a guide for your own knowledge management projects.Tags: content curation, governance
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9 Conversational Landing Page Examples
Chatbots are ideal for landing pages. They will engage visitors into conversations and drive them to take actions, while collecting valuable information. If you are an ad agency and like to learn more schedule a demo.Chatbots are ideal for landing pages. They will engage visitors into conversations and drive them to take actions, while collecting valuable information. If you are an ad agency and like to learn more schedule a demo.Tags: use cases, landing pages, advertising
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Conversational AI Statistics: State of Chatbots in 2020
An in-depth compilation of the latest conversational AI statistics and predictions! Learn the trends, use cases, adoption rates, funding and acquisition of AI companies by VC's and major corporations and other useful information.An in-depth compilation of the latest conversational AI statistics and predictions! Learn the trends, use cases, adoption rates, funding and acquisition of AI companies by VC's and major corporations and other useful information.Tags: statistics
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25 Chatbot Stats And Trends Shaping Businesses In 2021
Learn about current chatbot trends, statistics about chatbot users, and the future of chatbots, relationship of chatbots and messaging apps and why you should pay attention.Learn about current chatbot trends, statistics about chatbot users, and the future of chatbots, relationship of chatbots and messaging apps and why you should pay attention.Tags: statistics
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LinkedIn view counts explained
Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why? For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted every time they appear on someone's news feed.Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why? For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted every time they appear on someone's news feed.Tags: analytics, content marketing
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A beginner’s guide to NFTs for brands
This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!Tags: marketing strategy, nft
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Go To Market Strategies for Web3 Era
The Web 2.0 go-to-market (GTM) employed a centralized model for generating leads. The web3 era provides a whole new organization-building approach. This innovative structure takes advantage of decentralized technologies and transforms users into proprietors, but how do we apply new thinking to GTM in the web3 age, or do the old methods still work? Let's see whether they can still be used.The Web 2.0 go-to-market (GTM) employed a centralized model for generating leads. The web3 era provides a whole new organization-building approach. This innovative structure takes advantage of decentralized technologies and transforms users into proprietors, but how do we apply new thinking to GTM in the web3 age, or do the old methods still work? Let's see whether they can still be used.Tags: marketing strategy, web 3.0