Content Marketing: Curated articles on content curation and its supported applications! We use our curation tools to power curated newsletters and conversational chatbots like the one you see on this page.
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the-linkedin-algorithm-is-promoting-polls-right-now-do-you-like-seeing-polls-in-your-feed
I have always been a firm believer that polls are the best way to get feedback from your users and I'm so excited you've seen it too! But if LinkedIn is promoting them, then there's even more incentive for us share this link. Mark you answer and see ...I have always been a firm believer that polls are the best way to get feedback from your users and I'm so excited you've seen it too! But if LinkedIn is promoting them, then there's even more incentive for us share this link. Mark you answer and see ... -
de-automating-my-reading-notes-a-new-and-better-way-for-capturing-my-reading-notes-in-obsidian
The post outlines the author's evolution in capturing reading notes within Obsidian, shifting from an automated to a more manual and reflective process over nine months. Initially impressed with Obsidian's capabilities and employing a Zettelkasten fr...The post outlines the author's evolution in capturing reading notes within Obsidian, shifting from an automated to a more manual and reflective process over nine months. Initially impressed with Obsidian's capabilities and employing a Zettelkasten fr... -
how-digital-transformation-can-help-you-overcome-the-challenge-of-information-overload
The blog post discusses the increasing challenge of information overload in the digital era. It defines information overload as the difficulty in making effective decisions due to an excess of information. The post explains how this overload affects ...The blog post discusses the increasing challenge of information overload in the digital era. It defines information overload as the difficulty in making effective decisions due to an excess of information. The post explains how this overload affects ... -
now-in-your-inbox-political-misinformation-via-newsletters
In a recent analysis, The New York Times examined over 2,500 emails from the 2022 re-election campaign lists of 390 U.S. senators and representatives. The study focused on identifying the prevalence of false and misleading statements in these politic...In a recent analysis, The New York Times examined over 2,500 emails from the 2022 re-election campaign lists of 390 U.S. senators and representatives. The study focused on identifying the prevalence of false and misleading statements in these politic... -
in-depth-linkedin-organic-marketing-guide
LinkedIn organic has a high ROI and LinkedIn generates 300% more B2B leads than Facebook. In this post get an in-depth guide to building an audience via LinkedIn organic content with advanced strategies used by LinkedIn experts.LinkedIn organic has a high ROI and LinkedIn generates 300% more B2B leads than Facebook. In this post get an in-depth guide to building an audience via LinkedIn organic content with advanced strategies used by LinkedIn experts. -
how-to-give-political-email-readers-what-they-want
The post by Mindy Serin, CEO of RunWith.Digital, discusses the issue of political misinformation in campaign emails and proposes a strategy for improving email engagement. The strategy involves providing factually accurate, helpful information to don...The post by Mindy Serin, CEO of RunWith.Digital, discusses the issue of political misinformation in campaign emails and proposes a strategy for improving email engagement. The strategy involves providing factually accurate, helpful information to don... -
the-state-of-newsletters-in-2021
The "State of Newsletters" report for 2021 highlights several key trends and insights in the world of email newsletters, reflecting a significant growth and diversification in this field compared to the previous year. Here are the key takeaways:1. **...The "State of Newsletters" report for 2021 highlights several key trends and insights in the world of email newsletters, reflecting a significant growth and diversification in this field compared to the previous year. Here are the key takeaways:1. **... -
13-company-newsletter-ideas-for-employees-in-2022
Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject ma...Employee newsletter is one of the most popular channels of internal communications. Our curation solution is a great way to get employees to contribute to your newsletters and provide content for - Industry-related news - Opinion pieces by subject ma... -
how-to-create-a-linkedin-content-strategy-in-6-steps
The post emphasizes the critical role of a structured content marketing strategy for companies aiming to enhance their brand presence on social networks like LinkedIn. Here are the key takeaways:1. **Importance of Content Strategy**: A content strate...The post emphasizes the critical role of a structured content marketing strategy for companies aiming to enhance their brand presence on social networks like LinkedIn. Here are the key takeaways:1. **Importance of Content Strategy**: A content strate... -
you-should-adjust-this-setting-on-your-linkedin-profile
LinkedIn offers a column on your profile called "People also viewed", that often points to your competitors. If you don't want to promote your competitors click here and turn this feature to the off position.LinkedIn offers a column on your profile called "People also viewed", that often points to your competitors. If you don't want to promote your competitors click here and turn this feature to the off position. -
how-to-write-effective-sales-copy
This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curated co...This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curated co... -
email-marketing-statistics-you-should-know-in-2022
The report presents a comprehensive overview of email marketing statistics, indicating the continued importance and effectiveness of email marketing in business strategies. Here are the key takeaways:1. **Growing Email Usage**: The number of daily em...The report presents a comprehensive overview of email marketing statistics, indicating the continued importance and effectiveness of email marketing in business strategies. Here are the key takeaways:1. **Growing Email Usage**: The number of daily em... -
linkedin-post-strategy-saas-growth-hacks
The post that you are reading now can be an example of how to grow your reach on LinkedIn by engaging and reviewing others! The author reviewed ClickUp, a SaaS company that has been growing recently. This engaged ClickUp employees and enthusiasts to ...The post that you are reading now can be an example of how to grow your reach on LinkedIn by engaging and reviewing others! The author reviewed ClickUp, a SaaS company that has been growing recently. This engaged ClickUp employees and enthusiasts to ... -
what-is-co-marketing-a-guide-to-co-branding-marketing-campaigns
A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices ...A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices ... -
how-to-rank-more-keywords-higher-positions-with-embedded-youtube-videos
In this video, Toby Danylchuk discusses how utilizing YouTube video embeds on your website can improve website or blog traffic SEO. He explains the impressive results that come out of this strategy and how it can exponentially increase traffic, impre...In this video, Toby Danylchuk discusses how utilizing YouTube video embeds on your website can improve website or blog traffic SEO. He explains the impressive results that come out of this strategy and how it can exponentially increase traffic, impre... -
a-beginners-guide-to-nfts-for-brands
This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers! -
what-are-the-average-click-and-read-rates-for-email-campaigns
A good email open rate should be between 17-28%, while a good click-through rate should be between 2-5%, depending on the industry. The click-to-open rate (CTOR) measures the effectiveness of your email's content and should be around 10.5% on average...A good email open rate should be between 17-28%, while a good click-through rate should be between 2-5%, depending on the industry. The click-to-open rate (CTOR) measures the effectiveness of your email's content and should be around 10.5% on average... -
go-to-market-for-technical-founders
Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in or...Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in or... -
why-a-content-hub-is-your-all-powerful-media-magnet
A content hub is a smaller destination than a website and bigger than a blog, where visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. Consistently publishing trustworthy content is a proven r...A content hub is a smaller destination than a website and bigger than a blog, where visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. Consistently publishing trustworthy content is a proven r... -
google-search-is-dying
Reddit is currently the most popular search engine. Google search it is argued in this post is dying because of Ads and SEO. Only paid customers and people with the resources and knowledge to optimize for SEO appear on top of search results, leaving ...Reddit is currently the most popular search engine. Google search it is argued in this post is dying because of Ads and SEO. Only paid customers and people with the resources and knowledge to optimize for SEO appear on top of search results, leaving ... -
journalists-step-in-where-platforms-have-no-answers
Journalists step in where platforms have no answers, addresses the challenges and responsibilities faced by journalists and news organizations in the age of digital intermediaries like Google and Facebook. It discusses how these platforms, through th...Journalists step in where platforms have no answers, addresses the challenges and responsibilities faced by journalists and news organizations in the age of digital intermediaries like Google and Facebook. It discusses how these platforms, through th... -
15-of-the-best-facebook-ad-examples-that-actually-work-and-why
To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads. -
how-to-build-an-email-list-for-small-businesses
If you are thinking of publishing a newsletter, you need to think about your email list. This post will help you with useful tips.It suggests cleaning up your email list and adding share buttons and calls to action to encourage subscribers to invite ...If you are thinking of publishing a newsletter, you need to think about your email list. This post will help you with useful tips.It suggests cleaning up your email list and adding share buttons and calls to action to encourage subscribers to invite ... -
how-tech-is-helping-orchestrate-one-man-marketing-teams
A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution a...A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution a... -
6-basics-for-building-a-solid-social-media-strategy
Building a solid social media strategy requires assessing your current situation and understanding which channels are worth your time. Facebook, Google+, Instagram, LinkedIn, Pinterest, and Twitter are among the most well-known channels, but it's imp...Building a solid social media strategy requires assessing your current situation and understanding which channels are worth your time. Facebook, Google+, Instagram, LinkedIn, Pinterest, and Twitter are among the most well-known channels, but it's imp... -
go-to-market-strategies-for-web3-era
The post discusses the evolution of go-to-market (GTM) strategies in the transition from the Web2 to the Web3 era. In the Web2 era, big companies like Google, YouTube, Facebook, and Twitter relied heavily on traditional GTM strategies focused on sale...The post discusses the evolution of go-to-market (GTM) strategies in the transition from the Web2 to the Web3 era. In the Web2 era, big companies like Google, YouTube, Facebook, and Twitter relied heavily on traditional GTM strategies focused on sale... -
what-device-are-you-on-right-now-linkedin-poll
This is a great poll by an influential influencer that has received over 177,000 votes and counting. The choices are, Desktop, Phone, Tablet and other! What is your guess? This is a really important consideration when creating content that requires p...This is a great poll by an influential influencer that has received over 177,000 votes and counting. The choices are, Desktop, Phone, Tablet and other! What is your guess? This is a really important consideration when creating content that requires p... -
the-answer-to-the-quality-vs-quantity-marketing-question
According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit... -
content-curation-the-future-fight-against-cognitive-diabetes
This post emphasizes the critical need for content curation in an internet era inundated with overwhelming content, comparing excessive consumption of low-quality content to the effects of junk food on the body, terming it 'cognitive diabetes.' It ar...This post emphasizes the critical need for content curation in an internet era inundated with overwhelming content, comparing excessive consumption of low-quality content to the effects of junk food on the body, terming it 'cognitive diabetes.' It ar... -
council-post-15-strategies-for-crafting-engaging-social-media-captions
The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include:1. **KISS Principle**: Opt for simplicity in your captions to...The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include:1. **KISS Principle**: Opt for simplicity in your captions to... -
the-misleading-metrics-in-influencer-marketing
This article discusses the misleading metrics often used in influencer marketing. While engagement, such as likes, comments, and shares, is commonly used to measure success, it may not accurately reflect a post's impact. Video views, clicks, and conv...This article discusses the misleading metrics often used in influencer marketing. While engagement, such as likes, comments, and shares, is commonly used to measure success, it may not accurately reflect a post's impact. Video views, clicks, and conv... -
how-to-research-keywords-a-step-by-step-guide-to-keyword-research
This article provides a step-by-step guide to keyword research.It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests avoi...This article provides a step-by-step guide to keyword research.It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests avoi... -
if-you-dont-take-notes-right-youll-forget-nearly-everything
It's critical to remember what you learn. We are constantly bombarded with information, and we are frequently multi-tasking, so our mental context is in a constant state of change. It's critical to note down why you saved a piece of information so th...It's critical to remember what you learn. We are constantly bombarded with information, and we are frequently multi-tasking, so our mental context is in a constant state of change. It's critical to note down why you saved a piece of information so th... -
product-led-vs-sales-led-saas-growth---or-both
The post discusses the evolution of growth strategies in B2B SaaS, contrasting traditional sales-led growth with the emerging trend of product-led growth. It emphasizes that both approaches have merit and can complement each other, with many successf...The post discusses the evolution of growth strategies in B2B SaaS, contrasting traditional sales-led growth with the emerging trend of product-led growth. It emphasizes that both approaches have merit and can complement each other, with many successf... -
how-to-squeeze-more-value-out-of-your-best-content
This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising t...This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising t... -
which-social-media-metrics-are-marketers-tracking-new-research
New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept... -
20-social-media-marketing-myths-to-leave-behind-in-2022
This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, a...This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, a... -
zettelkastens-3-note-taking-levels-help-you-harvest-your-thoughts
Taking notes is an important component of our digital existence. Ideas frequently enter your head while reading and researching your passion when you're working on a project. Taking notes will help you recall your ideas and be more productive and cre...Taking notes is an important component of our digital existence. Ideas frequently enter your head while reading and researching your passion when you're working on a project. Taking notes will help you recall your ideas and be more productive and cre... -
15-great-content-curation-examples-you-can-learn-from-in-2022
Content curation involves selecting and sharing the best existing content on a particular topic to meet the needs of your audience.It can be a valuable addition to your content marketing strategy, whether you're building a community, promoting your b...Content curation involves selecting and sharing the best existing content on a particular topic to meet the needs of your audience.It can be a valuable addition to your content marketing strategy, whether you're building a community, promoting your b... -
how-financial-advisors-must-achieve-balance-in-their-content-marketing
With this blog post's fantastic chart, you'll never be lost for words again. The many sorts of content and where to use them in your marketing efforts are neatly categorized into four categories: corporate (content intended for an organization), cura...With this blog post's fantastic chart, you'll never be lost for words again. The many sorts of content and where to use them in your marketing efforts are neatly categorized into four categories: corporate (content intended for an organization), cura... -
content-curation-strategy-and-mix-for-financial-advisors
Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ... -
9-ways-curated-content-can-help-you-meet-your-smart-goals
This post contains several very helpful pages to assist you in coming up with ideas for your curation plan and the types of material you'll need for each approach. The objectives are defined as follows: Specific, Measurable, Achievable, Realistic, an...This post contains several very helpful pages to assist you in coming up with ideas for your curation plan and the types of material you'll need for each approach. The objectives are defined as follows: Specific, Measurable, Achievable, Realistic, an...
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