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The business models behind popular email newsletters
This post makes a compelling case for curated newsletters with examples of some thought leaders who use a combination of free and paid newsletters to share news content with their readers. With our solution you can not only build a curated newsletter from your content, but also build a conversational chatbot as a mobile app with the same content.This post makes a compelling case for curated newsletters with examples of some thought leaders who use a combination of free and paid newsletters to share news content with their readers. With our solution you can not only build a curated newsletter from your content, but also build a conversational chatbot as a mobile app with the same content.Tags: newsletters, use cases
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The difference between chatbots and virtual assistants
Felipe Saxton is in the business of building natural language processing chatbots for their clients. In this interview he describes the difference between chatbots and virtual assistants.Felipe Saxton is in the business of building natural language processing chatbots for their clients. In this interview he describes the difference between chatbots and virtual assistants.Tags: virtual assistant
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The Misleading Metrics in Influencer Marketing
This article discusses what constitutes impact when it comes to political messaging. If you are looking to get name recognition and help voters understand your position, then you are not just looking for clicks and comments, views are just as important -
The Power of Content Curation for Healthcare Communities
Instead of more information what we really need is more accessible, understandable, and credible information on which to base our healthcare decision-making. Become a trusted source for your community. -
The Power of Curated Newsletters
One of the pillars of marketing is frequency of messaging! Creating original content for your newsletter is both time consuming and at some point becomes stale! Read the reasons of why curation matters to your newsletter marketing strategy!One of the pillars of marketing is frequency of messaging! Creating original content for your newsletter is both time consuming and at some point becomes stale! Read the reasons of why curation matters to your newsletter marketing strategy!Tags: newsletters, thought leadership
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The Psychology of Chatbots
When interacting with chatbots our brains believe we are talking to a human. This phenomena is known as anthropomorphism and such a process has profound psychological ramifications. Read about the psychology of chatbots, its pros and cons!When interacting with chatbots our brains believe we are talking to a human. This phenomena is known as anthropomorphism and such a process has profound psychological ramifications. Read about the psychology of chatbots, its pros and cons!Tags: conversations, psychology
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The State of Newsletters In 2021
This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.This site offers a curated list of newsletters. Anyone with a newsletter can submit their site and get listed. This is a report on the state of newsletters in 2021, based in the 600 newsletters submitted to this site. You learn about the email service provider platforms, survival rate, sending rates, monetization and popular topics.Tags: statistics, newsletters
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The Top 12 Healthcare Chatbots
Telemedicine is on to conversational chatbots as a tool to create empathy and help with patient communications. Here we have 12 examples. You can signup and try them to see how they work.Telemedicine is on to conversational chatbots as a tool to create empathy and help with patient communications. Here we have 12 examples. You can signup and try them to see how they work.Tags: tele medicine, health chatbots
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The why and how of humanizing your chatbot
A guideline on how to humanize your bot by breaking down the conversational design into 3 documents. The author is also promoting RASA as a leading platform for building chatbots. More importantly he suggests that a good design comes in stages and with the input of users.A guideline on how to humanize your bot by breaking down the conversational design into 3 documents. The author is also promoting RASA as a leading platform for building chatbots. More importantly he suggests that a good design comes in stages and with the input of users.Tags: conversations
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Time to put an end to BERTology (or, ML/DL is not even relevant to NLU)
This is an important discussion in understanding of how conversational chatbots work. The author points out the difference between NLP (Natural Language Processing) and NLU (Natural Language Understanding). I believe that the key to an effective chatbot is a well defined context. -
Trump-Russia is too complex to report. We must turn to curatorial journalism
The author of the book, "Proof of Collusion" on Donald Trump says that the amount of information released is so large now that we need curatorial journalism to keep track of everything. Our Kurator and KBucket tools are ideal for this purpose.The author of the book, "Proof of Collusion" on Donald Trump says that the amount of information released is so large now that we need curatorial journalism to keep track of everything. Our Kurator and KBucket tools are ideal for this purpose.Tags: why curation, journalism
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Two important principles for building conversational chatbots
In order for machines to understand humans we need to prepare our content and make it machine readable. Moreover, for chatbots to work well we need to manage the context and limit the conversation to specific topics. Lets see how it works.In order for machines to understand humans we need to prepare our content and make it machine readable. Moreover, for chatbots to work well we need to manage the context and limit the conversation to specific topics. Lets see how it works.Tags: chatbot design
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Various Survey Statistics: Workers Spend Too Much Time Searching for Information
Worker take up to 8 searches to find the right information, that is 1.8 hours a day and 9.3 hours a week. Our KBucket solution lets users collaborate and curate information they need to do their work, saving significant time for both individuals and organizations.Worker take up to 8 searches to find the right information, that is 1.8 hours a day and 9.3 hours a week. Our KBucket solution lets users collaborate and curate information they need to do their work, saving significant time for both individuals and organizations.Tags: why curation, search, information overload
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What Are the Average Click and Read Rates For Email Campaigns?
A great overview and chart of what to expect when you send out email newsletters. Learn about average email open rates (17-28%), Click Through Rates (2-5%) and average click to open rates (6-17%). Learn what to expect from your industry.A great overview and chart of what to expect when you send out email newsletters. Learn about average email open rates (17-28%), Click Through Rates (2-5%) and average click to open rates (6-17%). Learn what to expect from your industry.Tags: statistics, newsletters
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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices for your co-marketing campaigns.Tags: marketing strategy, landing pages
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What's a Conversational Landing Page & How Do You Create One?
Learn about what a conversational landing page is, why they increase conversions, and how to create one.Learn about what a conversational landing page is, why they increase conversions, and how to create one.Tags: landing pages
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Whatever Happened to "Information Overload" Fever? -
This posts analyses the problem of information overflow and puts it in the right context. Information overflow is not just about having to much information, but getting access to the right information. That is why a curation is a necessity in organizing access to the write type of information.This posts analyses the problem of information overflow and puts it in the right context. Information overflow is not just about having to much information, but getting access to the right information. That is why a curation is a necessity in organizing access to the write type of information.Tags: information overload, productivity
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When Content Becomes Your King
An experienced author, content producer, and documentary filmmaker shares his experience and lessons learned on how to gain an audience for your content, develop a strategy for producing new material, set objectives, multitask successfully, and get things done! -
Which Social Media Metrics Are Marketers Tracking? [New Research]
We spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14 different KPI's to help us measure our activity and influence of our social media campaignsWe spend a lot of time sharing content on social media, but how can we tell if we are effective. This post explores 14 different KPI's to help us measure our activity and influence of our social media campaignsTags: analytics, content marketing, social media
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Why a Content Hub is Your All-Powerful Media Magnet
The purpose of a Content Hub in your website is to increase web authority, drive visitors to your website, enhance engagement while they're on your site, and produce leads. We use our content hub solution to generate content for curated newsletters like this one and posting on social media. Learn about the many ways a content center may benefit your organization!The purpose of a Content Hub in your website is to increase web authority, drive visitors to your website, enhance engagement while they're on your site, and produce leads. We use our content hub solution to generate content for curated newsletters like this one and posting on social media. Learn about the many ways a content center may benefit your organization! -
Why Chatbots Are the Future of Marketing: The Battle of the Bots
Chatbots might be the best thing to happen to marketing yet. This post gives you an overview of the functions of the Bots in helping users find answers quickly on any device. Learn how to create a conversational marketing strategy in the Battle of the Bots.Chatbots might be the best thing to happen to marketing yet. This post gives you an overview of the functions of the Bots in helping users find answers quickly on any device. Learn how to create a conversational marketing strategy in the Battle of the Bots.Tags: bots
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Why Chatbots could be the next big thing for SMEs
Chatbots can be deployed inside of messaging apps, offer a better user experience and since the way we message each other will not change for the foreseeable future, NLP chatbots will become an important part of communication for businesses.Chatbots can be deployed inside of messaging apps, offer a better user experience and since the way we message each other will not change for the foreseeable future, NLP chatbots will become an important part of communication for businesses.Tags: use cases, mobile apps
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Why Content Curation Matters To Healthcare Professionals
Patients are looking for trusted sources to make sense of medical information. Healthcare professionals therefore should use curated content to share their views on emerging viewpoints, studies and resources to become a trusted source for their community and up their content output. -
Why is Instagram Marketing essential to promote your business in 2022?
When you run ads you quickly understand the 75% of media is consumed on mobile devices. Instagram is a great place to tell stories to promote your brand.When you run ads you quickly understand the 75% of media is consumed on mobile devices. Instagram is a great place to tell stories to promote your brand.Tags: advertising, social media
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Why landing the placement is just the beginning of media relations
This post talks about amplification of your message through placement in industry newsletters, or social media amplification through your own channels and your own newsletters! All these strategies can be realized using our curation solutions.This post talks about amplification of your message through placement in industry newsletters, or social media amplification through your own channels and your own newsletters! All these strategies can be realized using our curation solutions.Tags: newsletters, growth hacking
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Why To Curate Information?
Lots of great insights on the value of curation. What resonates with me is the point that curators are personally interested in what they do and they provide value by giving context to the information they organize and share!Lots of great insights on the value of curation. What resonates with me is the point that curators are personally interested in what they do and they provide value by giving context to the information they organize and share!Tags: why curation, knowledge management
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You’re thinking about conversational AI all wrong
This is an interesting and insightful post on the application of conversational chatbot. The author suggests that most vendors approach conversational design too tamely and the right design can transform your business.This is an interesting and insightful post on the application of conversational chatbot. The author suggests that most vendors approach conversational design too tamely and the right design can transform your business.Tags: chatbot design
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Zettelkasten's 3 Note-Taking Levels Help You Harvest Your Thoughts
Taking notes is an important component of our digital existence. Ideas frequently enter your head while reading and researching your passion when you're working on a project. Taking notes will help you recall your ideas and be more productive and creative as a result of it. From this article, learn about different note-taking methods.Taking notes is an important component of our digital existence. Ideas frequently enter your head while reading and researching your passion when you're working on a project. Taking notes will help you recall your ideas and be more productive and creative as a result of it. From this article, learn about different note-taking methods.Tags: note taking, knowledge management
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[HACK] Build Your Own Free Twitter Follow Bot & Mass Unfollow Tool
Discover how to gather user lists from Twitter searches and influencers. You utilize free tools to make groups of people who are interested in your target market and then bulk follow them, unfollowing those that don't follow you in the process.Discover how to gather user lists from Twitter searches and influencers. You utilize free tools to make groups of people who are interested in your target market and then bulk follow them, unfollowing those that don't follow you in the process.Tags: growth hacking, twitter