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Publisher: Gartner
Author: Jake Sorofman 2014-01-02

Why Curation Matters More Than Ever

Author makes simple arguments in favor of curation stating that Curation is about staying interested

Tags: content marketing, why curation

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Research
- On Curation
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Aaron Orendorff Adam Rowe Alexa Erickson Andrew Prokop Angela Hausman Anthony Gadsdon Aria Solar Ashley Carlisle Ashwini Pai Asier Aranguiz Barry Feldman Brian Clark Cameron Conaway Cent Muruganandam Chad Lorenz Christian Jorg Christopher Zara Chuck Sharp Cory O'Brian Daniel Alemneh and Mark Phillips David Amerland David Brewer David Henderson Demian Farnworth Denise Brosseau Disha Dinesh Elad Gil Eli Pariser Erica Heald Farhad Manjoo Federico Guerrini Frank V. Cespedes Greg Tirico Heba Hosny Ime Amor Mortel Jake Athey Jake Sorofman Jenna Hanington Jim Dougherty Joe Lazauskas Jordan Kretchmer Josh Sternebrg Joshua Nite JP Mangalindan Julia McCoy Justin Matthew Kathleen Chaykowski Katie Levinson Kerry Gorgone Kerry O'Shea Gorgone Kevan Lee Kevin Curry Lee Odden Lucy Britner Maria Johnsen Marisa Peacock Mark Little Matt Silverman Matt Sweetwood Matt Thompson Matthew Yglesias Melody Kramer Mia de Besche Michael Brenner Natalie Dobbin Neil Patel Neil Perkin Nicholas Confessore Nuno Figueiredo Oren Barzilai Paul Bradshaw Paul Corubalian Pawan Deshpande Peter Bernstein Peter Cochrane Philip Tiongson Rachel Miller Radomir Basta Ramon Asukhraj Ritika Tiwari Robert Cialdini Robin Good Ross Hudgens Ryan Zuk Sahana Chattopadhyay Sean Smith Simon Rogers Single Grain Team Sophia Bernazzani Stephen Bounds Steve Buttry Steve Rayson Steve Rosenbaum Steven MacDonald Susan Gilbert Tatiana Liubarets Toby Ward Tomothy B Lee Tristan Handy Valeria Maltoni webtech William Johnson

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