This article discusses the importance of tracking social media metrics to understand your social media performance and improve your strategy. Key metrics include:1. **Engagement Rate**: The percentage of interactions with content relative to audience...

Fair Forecast is an AI-driven marketing tool that helps start-ups and politicians understand the marketing ecosystem better. It uses AI and API's of social media platforms to forecast advertising results, highlight potential ad policy violations, and...

This post explores 5 fundamental metrics for analyzing the value an effectiveness of your bot.  Learn how to use that information to improve your bot.

Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why?  For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ...

Shield provides an analytics solution tailored to LinkedIn, focusing on detailed performance tracking and insights for individual creators and corporate teams.The platform offers a range of features designed to provide deep insights into content perf...

This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.

This article discusses the misleading metrics often used in influencer marketing. While engagement, such as likes, comments, and shares, is commonly used to measure success, it may not accurately reflect a post's impact. Video views, clicks, and conv...

1. **Misconceptions About Web Metrics**: Traditional metrics like clicks and shares don't accurately measure reader engagement or content quality. There's a need to shift focus towards metrics that capture user attention and time spent on content.2. ...

New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...

Tips for optimizing your YouTube videos including upload defaults, titles, descriptions, and hashtags. Use YouTube Studio for better results.[00:00] Don't overlook important settings when uploading to YouTube- Customize your thumbnails, titles, descr...