New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...

This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.

Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why?  For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ...