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5 Key Elements of a Successful Employee Advocacy Program
Employee advocacy refers to turning your employees into brand ambasadors. In order to make sure that the content being shared is of the highest quality and in alignment with your marketing goals you should use content curation.
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How curation can help with Influencer Marketing
The 3 methods promoted in this article are great endorsement for our KBucket curation solution. Publish content that relates to your industry, stay active, promote your influencers.
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More and more people get their news via social media. Is that good or bad?
This study discusses 3 points. Most people receive news via social media even though the sources are traditional. Informed people participate in politics, but its unclear if social media is helping. The sources of news can be suspect. All of this tells me that curated news pages can solve some of the challenges of misinformation.
Tags: study, why curation, news curation
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How to Run an Effective Social Media Employee Advocacy Program
Employee advocacy means using you whole work force to push your message. But how do you control the message. This post was shared frequently discussing how to get started with employee advocacy. If this resonates with you, consider our curation solution for message management
Tags: employee advocacy, tips, enterprise
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Content Curation in Marketing: The Definitive Guide
Why should you use content curation to complement your content marketing? This excellent post answers 4 important questions, with lots of examples on why curation, and how you should approach it for great results.
Tags: why curation, curation strategy, content marketing, what is it
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Curation vs. Creation. How to be Content with Your Content
A non scientific yet valuable exercise in measuring the performance of curated content vs. original content. The key API's were number of followers, likes and retweets. Eventhough I don't agree with the notion that re-tweeting is the same as curation, I still like many of the insights shared, specially the one about targeting your audience!
Tags: curation strategy, marketing strategy, tips
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Call for Papers - Embedding Digital Curation in Workflows
This call for paper is an excellent guide to topics that matter to curators. Topics include policy harmonization, skills and readiness, reproducibillity an provenance across research flows, ethics, reusability and discovery.
Tags: content curation
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Fake Story In Facebook's 'Trending' News Section Highlights Social Media's Curation Challenges
A great example of the difference between algorithms and human curators. Facebook is doing this because algorithms can churn more stories. Our approach with KBucket is quality over quantity. Our KBucket platform is a place for human curators to organize and share their curated stories.
Tags: journalism, fake news, content curation, algorithms
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Lazy Content Curation Is Ruining Influencer Relationships Spin Sucks
Not all Curation solutions are the same and if you don't consider the hard work content creators expand you can abuse the relationship and ruin your brand. Our solutions help you build your brand and credit the creators.
Tags: content curation, fair use, ethics
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The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online
Very good tips for content curators. It recommends that you read every day, curate at least one article a day, save it and share it. I agree with all the tips, except I recommend you use Kbrowser for saving your articles. Its much more practical.
Tags: content curation, tips
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Newsroom Curators and Independent Storytellers
This article is about story curation. Author talks about pros and cons of curating social media snippets and turning them into stories. I recommend you read the attached study. It reviews many of the elite news rooms and studies the practice of curation.
Tags: journalism, study, news curation
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Critical Eye: Evidence of the importance of curation
Interesting article that emphasizes the use of curation, points to some studies on "why curation", but also states that we need more peer reviewed studies and evidence. The focus here is more on the effect of curation on collaboration.
Tags: why curation
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11 Quick Ways To Generate Content Ideas That Will Be Sure-Shot Hits
The ideas discussed in this blog post make the case for curation. After reading the article examine this KBucket page and see for yourself! Curating and organizing articles as you find them will prove extremely valuable for future reference as well as a source of new ideas.
Tags: why curation, content marketing
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Things You Didn't Know About Content Curation
Interesting debate and insights on curation. Readers should note that there is a wide definition of curation. Article does a good job in differentiating various methodology and their impact on your brand and seo strategy.
Tags: content marketing, curation, seo
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How to Scale Your Lead Nurturing With Content Curation
See how NewsCred uses content curation to scale their business. Many of the ideas including the planning and analytics discussed here are extremley useful for all marketers.
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Overabundance of Disorganized and Unverified Information (search is broken)
In this Post Robin Good offers valid arguments for why "search" is broken. He argues correctly that most people trust search engines to deliver to most unbiased results, but the facts are different. Now more than ever we need human curators to fill the gap!
Tags: why curation, search, algorithms
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I Want to See Startups Curate Local News
This article articulates what we are trying to accomplish with our tool. Transfering editorial power to the crowd.
Tags: journalism, why curation
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InfoDesk Puts a Price Tag on Information Overload
There is an increasing demand for more carefully curated content due to unskilled searches and poorly curated and hard to find content. This wasted effort costs organizations $833 per minute according to this Info Desk study and our solution solves this very problem.
Tags: study, why curation, enterprise, information overload
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How to Help Your Staff to Curate Content
As a curator, and a company that has been selling curation services, I know through experience that organizational curation is highly effective, and needs planning and coordination. This article offers excellent steps to make your curation endeavor successful.
Tags: curation strategy, employee advocacy, content curation, tips, enterprise
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The Facebook Curation Controversy
The author makes the point that, when Facebook with all this algorithmic technology uses curators, you come to understand that human curators offer a new dimension not accessible by the algorithms.
Tags: why curation
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What is better, content creation or content curation for marketing strategy?
Interesting study of 150,000 tweets and status updates shows best ratio for content curation vs content creation. They assume that the curated links point to third party sites and created links point to own websites and draw their conclusions based on this assumption.
Tags: study, marketing strategy, content curation, content marketing
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The Difference Between Content and Content Marketing
Learn about the purpose of content marketing, examples on how brands use content marketing to drive traffic, content hubs, which in essence can also be curated content pages, that lead people to your site.
Tags: lead generation, marketing strategy, content marketing, what is it
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The 3 Most Effective Content Curation Strategies
Excellent tips on finding content that others haven't seen yet. Learn about sources and methods of discovering content. Next learn how to frame your post to get more engagement and lastly connect with influencers.
Tags: curation strategy, influencer marketing, curation tools, discovery, design
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Content Promotion Checklist: 40 Sources from A to Z
When you curate content with the intent to use your curated content for content marketing, or more precisely use content to get traffic back to your site, you are in essence creating content and many of the rules of Content Marketing apply. This article has a very useful infographic to help you be a better content marketer.
Tags: content marketing, checklist
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The Ultimate Content Curation Strategy for Your Social Media
A thorough review of content curation with excellent tips on what tools to use for discovery of content, excellent SEO tips with do's and don't list to optimize your strategy. KBucket solves the challenge of getting inbound traffic from curated content. In fact with KBrowser and KBucket you can easily execute the strategy in this post.
Tags: why curation, curation strategy, content curation, tips, seo
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5 Statistics About Employee Advocacy [Infographic]
Excellent infographic on the ROI for employee advocacy. With employee advocacy you will grow your reach, engagement and CTR
Tags: study, employee advocacy
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New ways of thinking about the News Homepage
News people sat in a room and ideated about new ways of presenting news. They realized that a digital experience offers new opportunities in delivering what people actually want. Curating news from different sources in one place was one of the main ideas. The other was to make comments more engaging.
Tags: study, news curation, algorithms, design
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Content Curation: How important is it in your content strategy?
As a curation platform provider we can tell you that we get 1.6 "inbound Links" for every link we share. The type of content we choose is a big part of this success. This article provides great insights into building your curated library.
Tags: curation strategy, marketing strategy, content curation
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The Benefits, Tips and Challenges of Content Curation
Some very useful infographics on why marketers use curation to complement their content strategy. With the explosion of content, finding, organizing and sharing great content offers evident value. Learn how curation builds value for the brand.
Tags: why curation, tips, seo
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How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
Curation requires research. As a good curator you need to know what your users want, very similar to answering question they are seeking or even they should be seeking. Follow these guidelines for your curation strategy.
Tags: curation strategy, tips
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7 Billion People, One Story: The Power of Content Curation
Marketers are under pressure to create more content, faster. This post offers some sobering statistics on time spent creating content vs the actual demands of the market.
Tags: study, why curation, marketing strategy, content curation
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Why you need a content library, how to build it, and promote it.
The concept of content libraries came about as a lead generation tool. What should resonate with our audience is the fact that a content library is an effective marketing strategy for generating leads, collecting emails and building relationships.
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Why Every Business Should Have An Influencer Marketing Campaign in 2016
If you want to know how what it takes to reach busy people, then read this post. Influencers get a lot of requests, so you need a persistent and multifaceted approach to get their attention.
Tags: influencer marketing, tips
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Why you should use Content Libraries to boost your marketing strategy
Content libraries or content hubs should be integral to your marketing strategy. This post discusses the reasons for creating content hubs and all the ways you can benefit from them.
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"Curation" versus Fair Use: How to keep your content safe
Excellent article on limits of fair use and copyright infringement. The author gives examples on how to comment on your curated content to protect you from legal trouble!
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News media literacy class: Which newspapers, magazines, and websites are reliable and trustworthy.
Since much of main stream media is losing its objectivity, colleges need to teach students how to analyze news for truthfulness. Curation, and more specifically KBucket type topic curation can be instrumental in creating a new form of Journalism.
Tags: journalism, why curation, education
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5 Great tips for Buiding and maintaining a content Library
Sales people brand themselves and their services by sharing content on social channels, yet they don't have time to look for content. Content Libraries are therefore essential to your teams success. These great tips will put you on the right path. This post is shared from our KBucket content library.
Tags: content library, tips, sales strategy
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Content Sources for Employee Advocacy
Great ideas on how to use Content Curation for employee advocacy. Basically creating a content library that every employee can draw on to inform themselves and share information with their clients and social networks. Our KBucket solution is an ideal content library to achieve goals stated in this article.
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The Curation Explosion, And Why Humans Still Trump Tech
Curators are better at helping the crowd make sense of information online than algorithms. Author discusses solutions to music, news and video curation, with insights of what makes a good curator and curation solution.
Tags: why curation, search, news curation
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Journalism veterans see curation as the future of their industry
Big brands like Facebook and Apple turn to humans to disseminate news which proves that Journalism needs more than what algorithms can provide and that humans are better at judging the importance of news. Read about keys to success in this article.
Tags: journalism, content curation, news curation, algorithms
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12 Steps: How to Build a Successful Content Marketing Plan
Use this post as a reference for building your content strategy. Its important to have a strategy and its smart to start with other peoples experience. It will save you time and you will learn from their experience.
Tags: content marketing, tips
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The Problems With Content Curation Tools
This article talks about the first phase of curation, filtering. How do you find interesting content to curate.