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6 Unconventional Ways to Come Up with Blog Post Ideas
This post is specially useful for product companies. Explains how to use personas to connect with your audience and create content that is useful to them. I really like the advice on researching your persona to come up with your blog idea.
Tags: strategy, content marketing, blogging, persona
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7 quick SEO hacks for the SEO newbie
This was one of the most popular articles on this site. Excellent tips on optimizing link authority, image size, eliminating 404 errors, maximizing micro site postings, looking for keywords in forums and use of rich snippets.
Tags: tips, seo, social media, keywords
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7 Tips and Tricks to Setup and test your ads to make sure they perform [Twitter]
A great set of tips for how to setup and test your advertising before you get started. Learn how to target your prospects on Twitter and grow your reach.
Tags: advertising, twitter, traffic acqusition
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8 Advanced Tips for YouTube Search Optimization
Most companies, including mine offer video tutorials and promotional material. Learn how to optimize your YourTube videos for Google Search like length of description and keyword optimization
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8 Influencer Marketing Trends That Will Lead You To Success
This article has been shared more that 215 times in 2 weeks. The author uses his experience and track record to explain what it takes to attract influencers and the value of influencer marketing.
Tags: marketing strategy, influencers
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8 step strategy for creating posts and getting backlinks 2018 [+Link-Building Checklist]
A comprehensive strategy for researching your keywords, building your content and tools and methods for building your backlinks.
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9 Ways to Include Bots in Your Digital Marketing Strategy
Bots are an excellent way to engage users on your website and now basically on any social channel. This post offers some good ideas for enhancing your marketing strategy with Bots, using Bots for team collaboration, selling products with some excellent examples.
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A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation
Very nice post that is divided into tips for foucisng and defining a purpose for your blog post, methods of capturing and then retainig the leads you generate, ideas on your website design and continued connection through email marketing.
Tags: tips, customer acqusition
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A Breakdown of Marketing channel usage by Industry
Great chart showing a breakdown of marketing channel usage by industry. This includes Organic, Paid Search, Blogging, and Social popular social channels, including Facebook, twitter, linkedIn, Pinterest, Google+. Pinterest, YouTube.
Tags: advertising, facebook, twitter, social media, statistics
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A complete list of Google's 200 ranking factors
Optimization is all about knowledge of what to do. A great list of tips and to-do lists that help you promote your site.
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A comprehensive guide to everything Bounce Rate
There is more to Bounce Rate than you imagine. Learn how your bounce rate signals the health of your site, and how to use this tool to optimize your SEO and conversions.
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A detailed description of site maps for WordPress websites
Sitemaps are a great way to improve your performance with search engines. This guide was written for WordPress sites and give you a great summary of what to look for and how to check your site map, on your WordPress website
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A framework for Keyword Research to vastly improve your traffic from google
I use ahrefs for my growth hacking and its a great tool. Keyword research and backlinks are the backbone of SEO and this post offers great insights on how to look for and execute on your keyword strategy.
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A step by step plan to finding the right audience on Facebook
An excellent and detailed guide to targeting customers on Facebook. See how to use the Facebook audience targeting tools, and mind mapping techniques to find the best target for your products and solutions.
Tags: growth hacking, advertising, facebook, targeting
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A Step-by-Step Guide to Creating a Powerful Brand Identity
Brand identity is more than a logo. This article provides excellent pointers you should think about when selecting your brand name, like how will it scale. For example can your brand support your platform?
Tags: branding
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A Step-by-Step Guide to Dominating Any Keyword You Choose
This post explains how you can target keywords that drive highly focused traffic with small budgets.
Tags: seo, keywords, traffic acqusition, ppc
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A study of effectiveness of Call to Action in your Social Media posts
This is a great study on the effectiveness of Call to Action in your social media post. Find out which call to actions are more effective
Tags: study, marketing strategy, analytics, call to action
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Actions and Measurement in B2B Content Marketing
I am a big believer in asking the right questions. When you ask the right questions you are on the right track to course correct and improve your strategy. This is why I recommend this article for B2B marketers
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Advanced Link Metrics Pros Use Daily to get an edge on SEO
As an SEO specialist, you need to approach your SEO scientifically, know every metric and how to improve them. This happens over time, by concentrating your efforts on the right strategies. This post gives you insights on three of them.
Tags: seo, link building, metrics
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Advanced SEO: How to Easily Analyze Your Competitor's Keywords
So lets say you want to write a blog post that ranks. How do you go about selecting the right keywords, with the purpose of beating your competition for SEO. This post will give you an effective strategy.
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Affiliate Marketing Program Considerations for SaaS Providers
Get practical advice for making your affiliate program into a success. Learn the difference between, affiliate, reseller vs. referral programs. Learn how to think about paying your affiliates, with real life examples.
Tags: lead generation, marketing strategy, affiliate marketing
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Amazing Statistics on Internet and Social Media in 2019
23 great set of stats on Internet usage worldwide. Learn about trends, usage statistics, global penetration and growth rates, popularity of operating systems and browsers and much more.
Tags: statistics
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Anchor Text: The Definitive Guide
Really excellent summary of types of anchor text, and best practices for using anchor text.
Tags: blogging, anchor text, copywriting
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Are you Creating Content - These strategies get you results in 2018
This is an excellent and comprehensive guide to content marketing strategies. Learn about the types of content you should consider, your social media channel strategy and inspiration strategies for new ideas!
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Avoid these 40 Technical SEO Mistakes
What are the 40 most important technical SEO issues. This post has divided the issues into 3 categories of crawlability, technical seo and on page seo, and gives each item in the list a 1 to 5 rating based on importance. You can also check the health of your own site.
Tags: seo, optimization, on page seo, case study
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Before You Launch a B2B Referral Program
Word of mouth marketing initiates 84% of B2B sales according the Edelman trust barometer and Marketo research shows that referrals get 4x the average conversion. But like any endeavor you need a plan and these 7 pointers in this article will put you on the right path - via @Marketo
Tags: b2b marketing, referral
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Best Video Marketing Tools Recommended By 30 Experts
Video has proven to produce the most engagement among other content types. This post will give you actionable advice on what tools to use, and for what purpose!
Tags: content marketing, tips, video, traffic acqusition
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Bitly Vs Google: Which URL Shortener is Better For You?
This article compares google and bit.ly URL shorteners and provides valuable information regarding the analytics provided by each URL shortner.
Tags: analytics, comparison, url shortner
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Blog Commenting – A Practical Guide for Bloggers
Blog Commenting is a great way to get backlinks, connect with influencers and generate leads. Its an effective growth hacking method.
Tags: growth hacking, lead generation, marketing strategy, backlinks, blog commenting
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Build an advocacy program to drive your influencer marketing
Its getting harder to reach potential clients. Social Media Platforms are making it increasingly difficult to reach new users for free. Brand Ambassadors are an effective and powerful way to engage with your potential customers.
Tags: growth hacking, statistics, viral marketing, brand ambassadors
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Buzzstream Review & Outreach Link Building Tutorial
This is an excellent tutorial on how to use Buzzstream for whitehat link building. Buzzstream is an effective tool for finding and managing access to influencers and sites you want to contact. Great video tutorials.
Tags: growth hacking, lead generation, link building, buzzsumo
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Case Study shows benefits of Republishing blogpost on Quora, LinkedIn Publishing, Medium
Some excellent ideas on how to spread your message, and use the right social networks to rank and drive traffic to your blog post.
Tags: growth hacking, blogging, case study
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Cause marketing generates 7x more revenue than price discounts for toy manufacturer
Discounts vs. Cause Marketing - Buy one and we will donate one to someone who needs it! This toy company tried both and here are the results...
Tags: marketing strategy
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Comprehensive case study on Content Trends in 2017
This is a comprehensive report on the state of content in 2017. With the explosion of content, it is important how to stand out and where to invest your time and money. Volume of content is growing exponentially, social shares are declining and you need to adjust your strategy by first understanding the power of various channels.
Tags: trends, content marketing, traffic acqusition, case study
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Comprehensive guide to blogging in 2017
An excellent info graphic on the history of blogging and some very useful statistics, followed by a comprehensive guide on how to start a blog, what platforms to use, how to design your UI and optimize for SEO. This is more of a beginners guide.
Tags: seo, blogging, monetization
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Consumer Barometer
This is an ongoing study by Google that presents Internet usage in easy to understand graphs. Learn what people are searching for what devices they use and more. You can filter the graphs by country, demographics and more
Tags: analytics
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Content Marketing Statistics: The Ultimate List
Very interesting overview of the marketing industry. Learn where marketers are spending money, what resources they invest in! Any business who wants to compete must understand the competitive landscape.
Tags: study, marketing strategy, content curation, content marketing, statistics
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Content Marketing Without Marketing Is Just Content
This post outlines a set of goals all content marketers should have in focus when creating a marketing strategy as well as the channels you use for executing your marketing
Tags: content marketing, tips, link building
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Content Published Via Third-Party Tools Suffers 67% Fewer Likes
This article studied the difference between posting manually and through third part API's and found that Facebook's algorithm Edge Rank knows the difference and will assign a different weight to posts created in Facebook.
Tags: marketing strategy, facebook
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Customer Acquisition With Drip Email Campaigns
Email campaigns is the most effective way to generate leads, and stay connected with your prospects. Drip emails, is a strategy for connecting with your leads as they sign up and then following up periodically to convert them. Learn the different techniques here.
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Distribution is what makes your content marketing successful - By numbers
Today we are competing with billions of new content pieces, so distribution is more important than it ever was. Owned, earned, paid and syndicated distribution channels explained.
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Do comments really count for SEO link building?
Backlinks are the signal to search engines that your site is popular. Adding comments to relevant blog post is one strategy, but will it help, and how much?
Tags: seo, backlinks, blog commenting