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  • How to Research Keywords: A Step-By-Step Guide to Keyword Research
    Publisher: Orbit Media Studios
    2022-03-15

    How to Research Keywords: A Step-By-Step Guide to Keyword Research

    This article provides a step-by-step guide to keyword research. It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests...
    This article provides a step-by-step guide to keyword research. It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests...

    Tags: content marketing, keyword strategy

    5 1
  • Social vs. Search: 9 Differences Between Social Media and SEO
    Publisher: LinkedIn
    2021-09-29

    Social vs. Search: 9 Differences Between Social Media and SEO

    Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.
    Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.

    Tags: content strategy, content marketing, search

    5 1
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