This article provides a step-by-step guide to keyword research.It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests avoi...

Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.