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Using Glasp and Merlin to Create Content Summaries
A quick tutorial on how to use products like Glasp, Merlin and chatGPT to generate summaries for your Kurator posts. Learn how your content summaries are used to add value to the information you share and optimalChat. The optimalChat answerers are g...A quick tutorial on how to use products like Glasp, Merlin and chatGPT to generate summaries for your Kurator posts. Learn how your content summaries are used to add value to the information you share and optimalChat. The optimalChat answerers are g... -
Editing your Post on LinkedIn no longer penalized
An eleven slide post on LinkedIn shares that editing your post after publishing them on LinkedIn is no longer penalized. LinkedIn in an effort to prevent people from adding links after they publish their post, penalized edits.ÂAn eleven slide post on LinkedIn shares that editing your post after publishing them on LinkedIn is no longer penalized. LinkedIn in an effort to prevent people from adding links after they publish their post, penalized edits. -
The ultimate guide to content strategy
Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and... -
New Research Finds the Curation vs Creation Sweet Spot
Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. Thi...Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. Thi... -
10 Awesome Content Marketing Tips for Financial Advisors
The post offers a thorough guide for financial advisors on utilizing content marketing to expand their client base significantly within a year. Here are my key takeaways and comments on using Kurator and KBucket to achieve these goals.1. Debunking C...The post offers a thorough guide for financial advisors on utilizing content marketing to expand their client base significantly within a year. Here are my key takeaways and comments on using Kurator and KBucket to achieve these goals.1. Debunking C... -
Empower Your Workforce with Employee-Driven Advocacy
Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success. A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a ...Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success. A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a ... -
Content Curation Strategy and Mix for Financial Advisors
Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content. People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote...Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content. People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote... -
Which Social Media Metrics Are Marketers Tracking? [New Research]
New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience perc...New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience perc... -
How to Squeeze More Value Out of Your Best Content
This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising the c...This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising the c... -
How to Research Keywords: A Step-By-Step Guide to Keyword Research
This article provides a step-by-step guide to keyword research. It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests...This article provides a step-by-step guide to keyword research. It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests... -
Council Post: 15 Strategies For Crafting Engaging Social Media Captions
The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include: 1. **KISS Principle**: Opt for simplicity in your capt...The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include: 1. **KISS Principle**: Opt for simplicity in your capt... -
The Answer to the Quality vs. Quantity Marketing Question
According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit... -
How to Write Effective Sales Copy
This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curate...This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curate... -
Social vs. Search: 9 Differences Between Social Media and SEO
Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing. -
We Analyzed 11.8 Million Google Search Results. Here’s What We Learned About SEO
The analysis of 11.8 million Google search results revealed several factors that correlate with first-page search engine rankings. Key findings include: 1. **Domain Authority Matters**: Sites with higher overall link authority, as measured by Ahref...The analysis of 11.8 million Google search results revealed several factors that correlate with first-page search engine rankings. Key findings include: 1. **Domain Authority Matters**: Sites with higher overall link authority, as measured by Ahref... -
Social media engagement is a lousy metric
This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business. -
LinkedIn view counts explained
Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why? For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ever...Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why? For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ever... -
A guide to unlocking the Chatbot inside your CMS
The integration of chatbots into content marketing strategies represents a significant evolution in how content is personalized and delivered to consumers. This shift towards real-time, personalized customer experiences is driven by advancements i...The integration of chatbots into content marketing strategies represents a significant evolution in how content is personalized and delivered to consumers. This shift towards real-time, personalized customer experiences is driven by advancements i... -
Content Creation Swipe Files: Inspiration, Tools & Organization
Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file!Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file!
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