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Publisher: Content Marketing Institute
2017-09-11How to Create Content Personas That Help Everybody
A very nice outline on what a persona is, why you need it for your content marketing strategy, and what questions to ask when creating your marketing persona. These details help you create content that converts!
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Publisher: Content Marketing Institute
2016-04-214 Things Effective Enterprise Marketers Get Right
An exclusive research reveals some common sense guidelines for creating and managing a successful content marketing program. In brief, start with a purpose, communicate, plan and invest.
Tags: content marketing, tips, enterprise
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Publisher: Content Marketing Institute
2016-03-29How to Measure Engagement the Right Way
How do you know, how your efforts in creating content is working? What is engagement and how do you measure it. Learn how to build measurable analytics for your content.
Tags: content marketing, tips, analytics, engagement
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