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Publisher: Social Media Examiner
2017-09-27Getting to and undertanding your YouTube analytics
YouTube is the 2nd largest search channel on the Internet, but many analytics tools do not give you YouTube analytics. To get YouTube analytics you need to go to your YouTube channel. This post shows you how to get there and what to look for.
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Publisher: Social Media Examiner
2017-08-08A step by step plan to finding the right audience on Facebook
An excellent and detailed guide to targeting customers on Facebook. See how to use the Facebook audience targeting tools, and mind mapping techniques to find the best target for your products and solutions.
Tags: growth hacking, advertising, facebook, targeting
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Publisher: Social Media Examiner
2017-06-01The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure
Great post. First learn how facebook algorithms work, then get practical tips on how to design your posts to get more engagement. Video should be a critical part of your strategy, but tone matters too.
Tags: marketing strategy, facebook, video, algorithm
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Publisher: Social Media Examiner
2017-05-17How to Promote Your Blog Posts Using Social Media: A Guide for Marketers
Practical pointers on how to structure your posts per social media channel. Each channel offers different formats for posting and getting traction.
Tags: marketing strategy, blogging, social media
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Publisher: Social Media Examiner
2016-12-20How to Build Community on Facebook
Facebook Groups are different than Facebook pages and a great way to create an active community to promote your business and your brand. Learn how to set one up here.
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Publisher: Social Media Examiner
2016-12-13How to Use YouTube Cards in Your Videos
Detailed instructions on how to add links to your YouTube videos. This is important when you want people to take action during or after they have watched your video.
Tags: tips, call to action, youtube
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Publisher: Social Media Examiner
2016-12-03How to Find Social Media Micro-influencers for Your Small Business
Its not easy to get to major influencers in your industry, but you can target micor influencers and build your campaign one step at a time. Five excellent tips on how to find micro influencers
Tags: marketing strategy, influencers
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Publisher: Social Media Examiner
2016-09-04How to Use Twitter Conversational Ads and Instant Unlock Cards : Social Media Examiner
You get more out of your Marketing dollars when your promotional tweets are shared. Learn how big brands use this strategy to expand their reach.
Tags: advertising, twitter, viral marketing
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Publisher: Social Media Examiner
2016-09-03Facebook Split Testing: How to Make Your Ads Better
We have ideas on how to approach our advertising, but need feedback from the audience in order to clearly understand our target market and user response. This post has some great tips on split testing. You can split test demographics, keywords, images and more. But in what order?
Tags: strategy, tips, advertising, facebook
