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The Power of Imagery in Content Marketing
Find out how adding images helps you get more likes and clicks. The study offers you actual stats on effects of images in content marketing
Tags: content marketing, analytics, images
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How Much Does a Corporate Video Production Cost?
Video is proven to be the most effective form of online advertising and brand building. If you are building a professional video, this post will explain the various considerations, and hence cost of building a video. You may also look into templated video services for a more cost effective solution.
Tags: video
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How to Build a Successful Content Marketing Plan
This is a detailed descriptrion on how to creat and execute a Content Marketing plan. Your will learn what to focus on, what to measure and how to plan and execute and measure success for your content marketing.
Tags: content marketing, tips
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Why Do I Need Personas in My Content Marketing Strategy?
You have to know your purpose before you develop your language. This article describes Personas - Great set of guidelines to focus your content marketing strategy.
Tags: content marketing, tips, persona
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Stop Wasting Your Time on Blog Commenting and Likes Exchanges
For SEO and building your link ranking bloggers setup link exchange networks. This post suggests that fake link exchange groups won't work if there is no genuine interest in your content.
Tags: seo, ranking, traffic acqusition
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The Ultimate Guide To Content Syndication: More Content In Less Time
This article describes what syndication is and how as a blogger you can benefit from syndicating your content to expand your reach and drive new traffic to your site
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14 Key Takeaways From The B2B Content Marketing Report
Great set of stats and analysis on content marketing strategies and best practices.
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3 Must-Use Methods for the Google Display Network
This article gives you some tips on placement targeting. Using adsense you can target specific placements like forums, email and youtube and a keyword strategy to optimize and target the palcements.
Tags: advertising, customer acqusition, targeting
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3 Ways to Find Targeted Websites for Your Placement Targeting Campaign
Targeting improves your performance when it comes to advertising. This post shows you how to use Adwords targeting to target display netwroks that fit your demographic
Tags: advertising, targeting, adwords
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How To Influence Anyone - Business Insider
As a marketer you are always trying to influence people and even seduce them to pay attention to your message. Here are powerful insights into techniques for seducing your target. I found this when researching how to write powerful video ad scripts.
Tags: content marketing, advertising, writing
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25 Ways to Promote Your Next Blog Post (No Fluff)
Really excellent techniques to promote your blog post and get traffic. Content marketing is 80% marketing and you need to follow these guidelines to be successful.
Tags: growth hacking, content marketing, blogging
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Comprehensive case study on Content Trends in 2017
This is a comprehensive report on the state of content in 2017. With the explosion of content, it is important how to stand out and where to invest your time and money. Volume of content is growing exponentially, social shares are declining and you need to adjust your strategy by first understanding the power of various channels.
Tags: trends, content marketing, traffic acqusition, case study
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The long tail content marketing strategy
An excellent summary of the state of content and content marketing. The post analyzes the strategy of top publishers like Washington Post and Buzzfeed and offers insight into the future of content distribution.
Tags: study, marketing strategy, content marketing, statistics, message distribution
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How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
Great and ever green content is key to a steady stream of Organic traffic to your site. This post provides some excellent guidelines for creating evergreen posts that rank.
Tags: content marketing, copywriting
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This is how you analyze and pick competitive keywords
Picking keywords that help you rank requires some expertise. Learn how to analyze your keyword strategy, pick the right industry and differentiate yourself from your competition.
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Are you Creating Content - These strategies get you results in 2018
This is an excellent and comprehensive guide to content marketing strategies. Learn about the types of content you should consider, your social media channel strategy and inspiration strategies for new ideas!
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How many Facebook followers see your post?
Great post to understand how to grow your reach with Facebook. Learn how many people you are actually reaching and how engagement can boost your reach.
Tags: strategy, tips, facebook, statistics
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10 things that keep CMOs up at night
Are you selling Digital marketing products. Do you know your clients concerns. If you are blogging,and pitching to get their business, know what keeps them up at night.
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How many followers do I need to become and influencer on Instagram
Are you looking to become an influencer and use your network to earn money. This post breaks down how many followers you need to become an influencer. Not all brands and industries are equal and obviously top brands have different requirements. Learn more...
Tags: instagram, influencers
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Traffic Improves SEO and Affects Google Rankings, new research says
Will inbound traffic help your SEO? This study found that referral traffic from an authority site like Reddit positively impacted their Google search rank. The spike helped the site improve its keyword ranking.
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How to Create Content Personas That Help Everybody
A very nice outline on what a persona is, why you need it for your content marketing strategy, and what questions to ask when creating your marketing persona. These details help you create content that converts!
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4 Things Effective Enterprise Marketers Get Right
An exclusive research reveals some common sense guidelines for creating and managing a successful content marketing program. In brief, start with a purpose, communicate, plan and invest.
Tags: content marketing, tips, enterprise
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How to Measure Engagement the Right Way
How do you know, how your efforts in creating content is working? What is engagement and how do you measure it. Learn how to build measurable analytics for your content.
Tags: content marketing, tips, analytics, engagement
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10 tips on how to think about Marketing from David Ogilvy
David Ogilvy, one of the most influential marketing minds of all time gives you 10 pointers on how to think about marketing to be good at it and get results.
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The shocking ROI of influencer Marketing
The author points to a focused study that found that Influencer marketing yields ROI as much as 11X that of online display ads. The ROI is also due to the fact that the influencer marketing gets more impressions.
Tags: influencers, roi
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Using the rule of 3 in blogging makes you more memorable
What is the rule of 3 and how can I use it to be remembered. Brian offers some great examples of messaging using the rule of 3. Great insight for building memorable headlines and writing powerful blogs.
Tags: blogging
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Learn about the Strategy to Enhance the Power of Your Blog Posts
Excellent advice on how to enhance your content, by linking to other related content on your site, using the correct anchor words. Search engines look for post authority by measuring the number of backlinks.
Tags: marketing strategy, content marketing, link building, blogging, copywriting
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Supercharge Your Benefits with Contrast Storytelling
Excellent video example for how to convey the benefits of your product by contrasting it with the shortfalls of your competitors products.
Tags: content marketing, tips, blogging, copywriting
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How to think about crafting better headlines!
I have used sites to help me with writing good headlines. This post actually tops any tool and makes you think about writing headlines the right way
Tags: content marketing, blogging, optimization
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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy
This article is ranked number on in Google when you search for "Optimize online Copy" - Its about a list of considerations for writing a blog that engages, informs and converts!
Tags: content marketing, tips, optimization, traffic acqusition
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What is Cornerstone content and how do you create it
Cornerstone content is essential to establishing the authority of your website. But what makes a content cornerstone, and what do you have to pay attention to. This post does a great job of breaking it down.
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15 Tactics To Boost Twitter Engagement Backed By Research
Really great advice. Image is really the number one strategy. The better the image, the more attention you get. You also need frequency. Use this list as a guide. There are some good tool suggestions in here too.
Tags: growth hacking, twitter
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Social Media Engagement Strategies to Keep Shoppers On-Site
See some valuable engagement tactics to keep people on your site and convert them into paying customers.
Tags: marketing strategy, social media, engagement
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Content Marketing Statistics: The Ultimate List
Very interesting overview of the marketing industry. Learn where marketers are spending money, what resources they invest in! Any business who wants to compete must understand the competitive landscape.
Tags: study, marketing strategy, content curation, content marketing, statistics
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Affiliate Marketing Program Considerations for SaaS Providers
Get practical advice for making your affiliate program into a success. Learn the difference between, affiliate, reseller vs. referral programs. Learn how to think about paying your affiliates, with real life examples.
Tags: lead generation, marketing strategy, affiliate marketing
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How to Calculate Your Customer Lifetime Value
A real life example of how to measure your customers life time value based on purchases, cost of sales and marketing costs.
Tags: roi
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How To Make (At Least) $1000 a Month From Your Blog
Great post and great advice on the key metric for making money off of your blog. The key is subscribers. Subscribers make you money. Watch the video.
Tags: tips, monetization, subscribers
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How different variations of SEO optimization will effect your ranking
Excellent explanation of On Page vs. Off page SEO. You need to pay attention to both equally the same. On Page is how you optimize your own website, and off page is basically about promoting your website.
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On Page SEO: The Essential Guide To On Page Optimization
A comprehensive guide for optimizing every aspect of your blog posts and website for boosting your ranking and inbound traffic from SEO.
Tags: seo, keywords, outbound links, no follow links
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How to Launch a Podcast, Drive it to the Top of the Charts, AND Keep it There in Just 4 Steps
When you first launch your Podcast on iTunes you are promoted for 8 weeks. Learn how DigitalMarketer launched its premiere podcast, Perpetual Traffic, in 4 simple steps. Use these steps to maximize your initial exposure.
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How to Use AdWords to Fuel Your Content Marketing Strategy
Popular article. more than 77 shares on twitter. The author offers practical information on how to setup adwords campaign for keyword discovery, your budget and strategy of how to approach this endeavor.
Tags: marketing strategy, adwords
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How to start a Podcast and what equipment to use
Podcast today are an excellent way to market yourself, your cause, and your products. This post offers you a detailed description of what you need along with some suggestions on what equipment to use.
Tags: marketing strategy, podcast