How do you compete with big brand publishers. Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue.
You can use your curated research as an engine for your content marketing strategy. If you curate 2 or 3 interesting articles a day, topics that deeply resonate with you and offer valuable insight, you can build an incredible curated library in no time!
The fact is we are always in research mode. Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems. Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.
Content Marketers use content curation as a strategy to promote their own brand. This method is most effective when the curated content drives traffic back to your site first! KBucket, where the letter “K” stands for knowledge, is a plugin for WordPress sites that let’s publishers curate, organize, and share third party content by driving traffic back to their site first.