Unlock the true potential of your webinars with KChat
Transcript
(00:05) In this presentation, I'll show you an important use case for KChat. You will learn how KChat can help you get more value from your webinars.
We’ll cover three main areas: first, how KChat can transform your webinar content into a searchable, chat-friendly experience; second, how to use it as an effective content marketing tool; and finally, how KChat can boost community growth by turning your audience into advocates.
(00:47) For this example, I’ll use the AI Marketers Guild, a community that meets every Wednesday morning at 9 a.m. Pacific, 12 p.m. Eastern. It’s led by David Berkowitz, who invites thought leaders, entrepreneurs, and agency heads to share their experiences and expertise with AI.
You can imagine the rich content generated each week. I’ll show you how we can use KChat to make this content accessible both to regular attendees and the wider community, and how you can leverage it to market the community and highlight its presenters.
(01:33) For this demo, I’ve transcribed about 22 videos into KChat. Here, we can ask questions directly related to the webinar content. For instance, I’ve created this landing page that showcases various topics covered. Let’s say I ask, "What are copyright issues related to AI content?" Often, people attending these sessions are already familiar with the content and just want a quick reference or refresher.
(02:19) Here, you can see KChat generating a response: it explains that copyright applies to original works created by humans, providing references and timestamps where the topic is discussed. You can even see which speakers addressed copyright issues, and clicking on these links will take you directly to that part of the video. This approach not only increases video views but also offers detailed answers to user questions.
(03:07) Another example: a user might want to know, "What are the cardinal sins of AI?" KChat can generate a detailed summary of relevant discussions. This makes your webinar content more accessible to your community and to others who may be interested in joining.
(04:01) Now, let’s look at how we can use KChat for content marketing. This part of the presentation shows how KChat can support both social media marketing and advocacy. Any Q&A generated in KChat can be copied and shared on social media. For instance, I can simply copy and paste the question and answer along with a link to the video. To follow LinkedIn’s guidelines, I can add an image and place the link in the comment section below the post.
(04:48) Here’s an example of a post I’ve already shared. This question was from the AI Marketers Guild, and here’s where advocacy plays an important role. Each time you share content from your speakers, you can mention them in the post. This mention increases visibility, expanding your reach, and driving more viewers to your channel. These links in the comments further encourage people to engage with the content, growing your community.
(05:39) As you can see, KChat is a powerful tool for building community, generating meaningful content easily, and empowering your community to do the same. It’s a fantastic way to extend your reach and maximize the value of your webinars. Try it out by visiting our website, optimalaccess.com, where you can get started for free.