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start with why - how great leaders inspire action
All entrepreneurs and marketers should pay attention to this message. Simon breaks down the marketing and branding strategy into 3 approaches - Why, How and What. He offers real world examples on the power of why. In essence when you answer the why q...All entrepreneurs and marketers should pay attention to this message. Simon breaks down the marketing and branding strategy into 3 approaches - Why, How and What. He offers real world examples on the power of why. In essence when you answer the why q... -
7 billion people one story the power of content curation
The article discusses the importance of content curation in marketing, drawing parallels between marketers and DJs. It emphasizes how marketers, like DJs who mix different music pieces, can curate content from various sources to create something new ...The article discusses the importance of content curation in marketing, drawing parallels between marketers and DJs. It emphasizes how marketers, like DJs who mix different music pieces, can curate content from various sources to create something new ... -
how to help your staff to curate content
To incorporate content curation into your social media strategy, you need a defined process. Curating and sharing content individually is productive, but the benefits amplify when conducted as a team. This post provides a comprehensive guide to estab...To incorporate content curation into your social media strategy, you need a defined process. Curating and sharing content individually is productive, but the benefits amplify when conducted as a team. This post provides a comprehensive guide to estab... -
content library manage it like a librarian
Managing a content library like a librarian is essential for making it useful. Librarians decide what's worth storing based on a company's mission, create vocabularies and subject taxonomies, and institute expiration dates for each asset class. Metad...Managing a content library like a librarian is essential for making it useful. Librarians decide what's worth storing based on a company's mission, create vocabularies and subject taxonomies, and institute expiration dates for each asset class. Metad... -
9 conversational landing page examples
The post discusses the concept of conversational landing pages, which are an innovative alternative to traditional static landing pages. These pages use chatbots to engage visitors in interactive dialogues, enhancing user experience and increasing co...The post discusses the concept of conversational landing pages, which are an innovative alternative to traditional static landing pages. These pages use chatbots to engage visitors in interactive dialogues, enhancing user experience and increasing co... -
how to integrate chatbot in email marketing
The article emphasizes the significant impact of combining email marketing and chatbots as powerful tools for businesses to enhance their marketing strategies. It outlines how email marketing, with its astonishing 4200% ROI—translating to $42 for e...The article emphasizes the significant impact of combining email marketing and chatbots as powerful tools for businesses to enhance their marketing strategies. It outlines how email marketing, with its astonishing 4200% ROI—translating to $42 for e... -
how often do you really attend the online events that you register for
The LinkedIn poll you described reveals insights into the actual participation rates of individuals in various online events such as webinars, seminars, and conferences. The poll results indicate a diverse range of engagement levels:1. **29% of respo...The LinkedIn poll you described reveals insights into the actual participation rates of individuals in various online events such as webinars, seminars, and conferences. The poll results indicate a diverse range of engagement levels:1. **29% of respo... -
why landing the placement is just the beginning of media relations
The article from Muck Rack discusses strategies for public relations professionals to amplify the impact of their media placements.Despite the challenges in securing placements, with only 14% of journalists stating that half of their stories originat...The article from Muck Rack discusses strategies for public relations professionals to amplify the impact of their media placements.Despite the challenges in securing placements, with only 14% of journalists stating that half of their stories originat... -
saas seo quick wins 8 ideas to move your organic kpi fast
This article discusses eight quick wins for improving SEO in the SaaS industry. It emphasizes the importance of proving results in the short-term to gain more resources for long-term projects. One suggestion is to test and iterate meta titles to incr...This article discusses eight quick wins for improving SEO in the SaaS industry. It emphasizes the importance of proving results in the short-term to gain more resources for long-term projects. One suggestion is to test and iterate meta titles to incr... -
what is co-marketing a guide to co-branding marketing campaigns
A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices ...A co-marketing partnership is when you combine forces with another firm that complements your products and services. I believe co-marketing is a necessary growth hacking strategy for small and medium enterprises. This article contains best practices ... -
go to market for technical founders
Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in or...Trevor is a marketing expert with extensive experience advising SaaS firms on how to develop and improve their marketing. This article outlines a series of practical actions for developing and testing your messaging, landing pages, and concepts in or... -
why a content hub is your all-powerful media magnet
A content hub is a smaller destination than a website and bigger than a blog, where visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. Consistently publishing trustworthy content is a proven r...A content hub is a smaller destination than a website and bigger than a blog, where visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. Consistently publishing trustworthy content is a proven r... -
how tech is helping orchestrate one-man marketing teams
A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution a...A few important considerations for managing social media marketing as a small team. First look for no-code solution that allow you to manage your operation and implement your designs without the need for contractors. Next automate your distribution a... -
go to market strategies for web3 era
The post discusses the evolution of go-to-market (GTM) strategies in the transition from the Web2 to the Web3 era. In the Web2 era, big companies like Google, YouTube, Facebook, and Twitter relied heavily on traditional GTM strategies focused on sale...The post discusses the evolution of go-to-market (GTM) strategies in the transition from the Web2 to the Web3 era. In the Web2 era, big companies like Google, YouTube, Facebook, and Twitter relied heavily on traditional GTM strategies focused on sale... -
what device are you on right now linkedin poll
This is a great poll by an influential influencer that has received over 177,000 votes and counting. The choices are, Desktop, Phone, Tablet and other! What is your guess? This is a really important consideration when creating content that requires p...This is a great poll by an influential influencer that has received over 177,000 votes and counting. The choices are, Desktop, Phone, Tablet and other! What is your guess? This is a really important consideration when creating content that requires p... -
the answer to the quality vs- quantity marketing question
According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit... -
product-led vs- sales-led saas growth - or both
The post discusses the evolution of growth strategies in B2B SaaS, contrasting traditional sales-led growth with the emerging trend of product-led growth. It emphasizes that both approaches have merit and can complement each other, with many successf...The post discusses the evolution of growth strategies in B2B SaaS, contrasting traditional sales-led growth with the emerging trend of product-led growth. It emphasizes that both approaches have merit and can complement each other, with many successf... -
which social media metrics are marketers tracking new research
New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept... -
20 social media marketing myths to leave behind in 2022
This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, a...This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, a... -
15 great content curation examples you can learn from in 2022
Content curation involves selecting and sharing the best existing content on a particular topic to meet the needs of your audience.It can be a valuable addition to your content marketing strategy, whether you're building a community, promoting your b...Content curation involves selecting and sharing the best existing content on a particular topic to meet the needs of your audience.It can be a valuable addition to your content marketing strategy, whether you're building a community, promoting your b... -
content curation strategy and mix for financial advisors
Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ... -
9 ways curated content can help you meet your s-m-a-r-t- goals
This post contains several very helpful pages to assist you in coming up with ideas for your curation plan and the types of material you'll need for each approach. The objectives are defined as follows: Specific, Measurable, Achievable, Realistic, an...This post contains several very helpful pages to assist you in coming up with ideas for your curation plan and the types of material you'll need for each approach. The objectives are defined as follows: Specific, Measurable, Achievable, Realistic, an... -
empower your workforce with employee-driven advocacy
Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa... -
5 processes to supercharge your scheduled tweets
Twitter can still be an effective part of your social media strategy, but with the platform being saturated, it's important to find better content to schedule. Twitter search is a gold mine for uncovering unique content. Creating a process for schedu...Twitter can still be an effective part of your social media strategy, but with the platform being saturated, it's important to find better content to schedule. Twitter search is a gold mine for uncovering unique content. Creating a process for schedu... -
the ultimate guide to content strategy
Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and... -
the 7-day quick start guide to seo cheat sheet
The Quick Start Guide to SEO offers a structured and efficient approach for beginners to start their journey in SEO, aiming to provide immediate results while laying the groundwork for long-term success. I recommend visiting the article to explore th...The Quick Start Guide to SEO offers a structured and efficient approach for beginners to start their journey in SEO, aiming to provide immediate results while laying the groundwork for long-term success. I recommend visiting the article to explore th... -
how to find out if you are talking to the right audience
A great 43 page slide that walks you through a series of questions to show you how to find the right clients on LinkedIn, or anywhere. I like this quote: Asking the right question makes us the creator and the center of attention! Click on go through ...A great 43 page slide that walks you through a series of questions to show you how to find the right clients on LinkedIn, or anywhere. I like this quote: Asking the right question makes us the creator and the center of attention! Click on go through ... -
brand archetypes 101
Brand archetypes are important tools for marketers to create a brand personality that resonates with their audience. This excellent slideshow explores the 12 different brand archetypes and where each is typically used. The slides introduce each...Brand archetypes are important tools for marketers to create a brand personality that resonates with their audience. This excellent slideshow explores the 12 different brand archetypes and where each is typically used. The slides introduce each... -
8 new ways to use chatbots and automated marketing
1. **Role of Chatbots in Marketing Automation**: Chatbots and marketing automation tools have revolutionized modern marketing by enabling personalized brand messaging, outreach, and support to prospects and customers. These tools enhance efficiency a...1. **Role of Chatbots in Marketing Automation**: Chatbots and marketing automation tools have revolutionized modern marketing by enabling personalized brand messaging, outreach, and support to prospects and customers. These tools enhance efficiency a... -
content hub strategy 17 things you must stop doing to start getting better results
Get insights into effectively managing and optimizing a content hub for improved SEO and user engagement. A content hub is a collection of content around a specific topic, providing value to users and helping to improve a website's search engine rank...Get insights into effectively managing and optimizing a content hub for improved SEO and user engagement. A content hub is a collection of content around a specific topic, providing value to users and helping to improve a website's search engine rank... -
go to market with 100
Minimum Viable Marketing Sprints (MVSes) is the way to test your messaging.Trevor offers a 10 slide presentation, detailing how you should use Facebook to create ads and with a budget of just $100 learn about what works.He will tell you about the met...Minimum Viable Marketing Sprints (MVSes) is the way to test your messaging.Trevor offers a 10 slide presentation, detailing how you should use Facebook to create ads and with a budget of just $100 learn about what works.He will tell you about the met... -
the ultimate startup launch marketing plan
The post criticizes traditional "Waterfall development" in product launches for being risky and inefficient, and compares this to outdated marketing methods. It introduces a "Startup Launch Framework" by CrowdTamers, focusing on a pyramid model that ...The post criticizes traditional "Waterfall development" in product launches for being risky and inefficient, and compares this to outdated marketing methods. It introduces a "Startup Launch Framework" by CrowdTamers, focusing on a pyramid model that ...
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