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content creation swipe files inspiration tools organization
Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file!Learn about swipe files for capturing ideas that help you be a better marketer and copywriter. This post offers some ideas on what you can store in a swipe file and why it's important. The landing page for this post is my swipe file! -
a guide to unlocking the chatbot inside your cms
The integration of chatbots into content marketing strategies represents a significant evolution in how content is personalized and delivered to consumers. This shift towards real-time, personalized customer experiences is driven by advancements in c...The integration of chatbots into content marketing strategies represents a significant evolution in how content is personalized and delivered to consumers. This shift towards real-time, personalized customer experiences is driven by advancements in c... -
linkedin view counts explained
Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why? For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ...Great post to understand the difference between video views, post views, article views and profile views. Which one counts more and why? For example, a video needs to be viewed a minimum of 3 seconds for it to count, yet post views are counted ... -
social media engagement is a lousy metric
This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business.This headline may mislead you in thinking that social media engagement is not important! Learn how to measure social media engagement what to expect from it when it comes to generating leads for your business. -
social vs- search 9 differences between social media and seo
Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing.Excellent post on understanding the nature of your search vs. social media channels for inbound marketing. In search you now the intent, in social media you know the person. Learn how to use these insights to optimize your content marketing. -
how to write effective sales copy
This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curated co...This article serves as a comprehensive guide on the significance of sales copy in closing deals and how to craft effective sales copy for email outreach. The strategies for writing compelling sales copy also apply to crafting summaries for curated co... -
the answer to the quality vs- quantity marketing question
According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit...According to Dr. John Gerzema, a professor at the Wharton School of the University of Pennsylvania and author of The Power of Purpose, reach and frequency are the two most important metrics in marketing. Therefore, the distinction between high-qualit... -
council post 15 strategies for crafting engaging social media captions
The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include:1. **KISS Principle**: Opt for simplicity in your captions to...The experts emphasize the importance of effective copywriting in social media to engage audiences and foster a connection. Strategies for creating captivating social media captions include:1. **KISS Principle**: Opt for simplicity in your captions to... -
how to research keywords a step-by-step guide to keyword research
This article provides a step-by-step guide to keyword research.It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests avoi...This article provides a step-by-step guide to keyword research.It emphasizes the importance of choosing keyphrases that people are searching for, aligning with your content mission statement, and having a realistic chance of ranking. It suggests avoi... -
how to squeeze more value out of your best content
This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising t...This post offers some creative ways to approach your content marketing. For example it suggests that to get more value out of your best content, consider rewriting or reframing it to better serve different market segments. Updating or revising t... -
which social media metrics are marketers tracking new research
New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept...New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience percept... -
content curation strategy and mix for financial advisors
Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ...Financial advisors can increase their visibility and engagement by sharing a mix of curated and branded content.People share content online to bring value or entertainment, define themselves, grow relationships, achieve self-fulfillment, and promote ... -
empower your workforce with employee-driven advocacy
Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa...Implementing an effective employee-driven advocacy program is crucial for organizations aiming to leverage their teams for brand enhancement and content success.A recent discussion with Hootsuite's engagement manager, Lisa Mahato, shed light on a roa... -
10 awesome content marketing tips for financial advisors
The post offers a thorough guide for financial advisors on utilizing content marketing to expand their client base significantly within a year. Here are my key takeaways and comments on using Kurator and KBucket to achieve these goals.1. Debunking Co...The post offers a thorough guide for financial advisors on utilizing content marketing to expand their client base significantly within a year. Here are my key takeaways and comments on using Kurator and KBucket to achieve these goals.1. Debunking Co... -
new research finds the curation vs creation sweet spot
Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. Thi...Curation is now an essential component of your client journey, and it allows companies to engage customers with third-party informative, instructional, news, and lifestyle content in order to build interaction and expand their content production. Thi... -
the ultimate guide to content strategy
Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and...Learn the principles of content strategy. What is content strategy and how can you use content for SEO, customer success and support, sales enablement. You also learn why it's important to have a content strategy, suggestions for keyword strategy and... -
editing your post on linkedin no longer penalized
An eleven slide post on LinkedIn shares that editing your post after publishing them on LinkedIn is no longer penalized. LinkedIn in an effort to prevent people from adding links after they publish their post, penalized edits.An eleven slide post on LinkedIn shares that editing your post after publishing them on LinkedIn is no longer penalized. LinkedIn in an effort to prevent people from adding links after they publish their post, penalized edits. -
using glasp and merlin to create content summaries
Content Summaries are a crucial feature in Kurator and serve two specific purposes.The first is for personal research. When you save your research in Kurator, the notes you take with each post will help you recall why you saved it initially.The secon...Content Summaries are a crucial feature in Kurator and serve two specific purposes.The first is for personal research. When you save your research in Kurator, the notes you take with each post will help you recall why you saved it initially.The secon...
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