Content Marketing: Curated articles on content curation and its supported applications! We use our curation tools to power curated newsletters and conversational chatbots like the one you see on this page.
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Publisher: LinkedIn
2025-05-255 Questions AI Can Never Answer for You
The article "5 Questions AI Can Never Answer for You" by Bill Jensen challenges professionals to take ownership of their own AI adoption in an increasingly automated workplace. Rather than waiting for companies to mandate AI upskilling, Jensen emph...The article "5 Questions AI Can Never Answer for You" by Bill Jensen challenges professionals to take ownership of their own AI adoption in an increasingly automated workplace. Rather than waiting for companies to mandate AI upskilling, Jensen emph... -
Publisher: LinkedIn
2023-09-07Quit Modeling Your Buyer Journeys with Funnels
The traditional funnel model for the buyer's journey is outdated. Instead, we should use pyramids to track progress. Trevor Shares Slides to explain the following: The Pirate Funnel, created by Dave McClure, lacks a rigorous approach to measuring e...The traditional funnel model for the buyer's journey is outdated. Instead, we should use pyramids to track progress. Trevor Shares Slides to explain the following: The Pirate Funnel, created by Dave McClure, lacks a rigorous approach to measuring e... -
Publisher: LinkedIn
2023-07-19Go To Market with $100
Minimum Viable Marketing Sprints (MVSes) is the way to test your messaging.Trevor offers a 10 slide presentation, detailing how you should use Facebook to create ads and with a budget of just $100 learn about what works.He will tell you about the me...Minimum Viable Marketing Sprints (MVSes) is the way to test your messaging.Trevor offers a 10 slide presentation, detailing how you should use Facebook to create ads and with a budget of just $100 learn about what works.He will tell you about the me... -
Publisher: LinkedIn
2023-03-09Brand Archetypes 101
Brand archetypes are important tools for marketers to create a brand personality that resonates with their audience. This excellent slideshow explores the 12 different brand archetypes and where each is typically used. The slides introduce each bra...Brand archetypes are important tools for marketers to create a brand personality that resonates with their audience. This excellent slideshow explores the 12 different brand archetypes and where each is typically used. The slides introduce each bra... -
Publisher: LinkedIn
2023-02-1035 LinkedIn secrets you need to know
One of the key benefits of Kurator galleries is that you can share these posts easily often on social media and LinkedIn is one of the best platforms to get leads.Follow the tips in this post to get more engagement and reach from your posts. You can...One of the key benefits of Kurator galleries is that you can share these posts easily often on social media and LinkedIn is one of the best platforms to get leads.Follow the tips in this post to get more engagement and reach from your posts. You can... -
Publisher: LinkedIn
2023-01-30How to find out if you are talking to the right audience
A great 43 page slide that walks you through a series of questions to show you how to find the right clients on LinkedIn, or anywhere. Here are some highlights: - Ask what problem do I need to solve- The difference is you are focusing on a Must solv...A great 43 page slide that walks you through a series of questions to show you how to find the right clients on LinkedIn, or anywhere. Here are some highlights: - Ask what problem do I need to solve- The difference is you are focusing on a Must solv... -
Publisher: LinkedIn
2022-03-03Content Curation: The Future fight against cognitive diabetes.
The web now generates far more content than most people can effectively filter. Consuming too much low-quality or misleading material (“trash content”) dulls critical thinking, much like junk food harms the body—a phenomenon the author labels ...The web now generates far more content than most people can effectively filter. Consuming too much low-quality or misleading material (“trash content”) dulls critical thinking, much like junk food harms the body—a phenomenon the author labels ... -
Publisher: LinkedIn
2022-03-01Go To Market Strategies for Web3 Era
The post discusses the evolution of go-to-market (GTM) strategies in the transition from the Web2 to the Web3 era. In the Web2 era, big companies like Google, YouTube, Facebook, and Twitter relied heavily on traditional GTM strategies focused on sa...The post discusses the evolution of go-to-market (GTM) strategies in the transition from the Web2 to the Web3 era. In the Web2 era, big companies like Google, YouTube, Facebook, and Twitter relied heavily on traditional GTM strategies focused on sa... -
Publisher: LinkedIn
2022-02-02A beginners guide to NFTs for brands
This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers!This is an excellent introduction to NFT's. What are they, where is the inherent value, what is the growth potential, and why should you as a marketer or a brand pay attention or even use NFT's to build value and directly connect with your customers! -
Publisher: LinkedIn
2021-12-16In-depth LinkedIn organic marketing guide
The post discusses the use of LinkedIn for customer acquisition through organic strategies rather than paid ads. It highlights LinkedIn's advantages, such as its potential for higher B2B lead generation compared to other platforms. The playbook out...The post discusses the use of LinkedIn for customer acquisition through organic strategies rather than paid ads. It highlights LinkedIn's advantages, such as its potential for higher B2B lead generation compared to other platforms. The playbook out... -
Publisher: LinkedIn
2021-09-29Social vs. Search: 9 Differences Between Social Media and SEO
The article by Andy Crestodina contrasts social media marketing and search engine optimization (SEO) while emphasizing their unique roles in content marketing. Both are inbound marketing strategies, but they differ significantly in audience intent, c...The article by Andy Crestodina contrasts social media marketing and search engine optimization (SEO) while emphasizing their unique roles in content marketing. Both are inbound marketing strategies, but they differ significantly in audience intent, c... -
Publisher: LinkedIn
2021-09-27What types of lead magnets are most likely to get you to respond?
This post emphasizes that simply having a polished LinkedIn profile, a large network, and highly viewed posts is not sufficient for long-term success. The author highlights the importance of creating targeted “campaigns” that move prospects fro...This post emphasizes that simply having a polished LinkedIn profile, a large network, and highly viewed posts is not sufficient for long-term success. The author highlights the importance of creating targeted “campaigns” that move prospects fro... -
Publisher: LinkedIn
2018-10-23LinkedIn view counts explained
John Espirian's analysis on LinkedIn view counts distinguishes between various forms of engagement: impressions, views, post views, article views, video views, and profile views. He explains that while post views can be misleading as they count ins...John Espirian's analysis on LinkedIn view counts distinguishes between various forms of engagement: impressions, views, post views, article views, video views, and profile views. He explains that while post views can be misleading as they count ins...
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