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Go To Market Strategies for Web3 Era
The Web 2.0 go-to-market (GTM) employed a centralized model for generating leads. The web3 era provides a whole new organization-building approach. This innovative structure takes advantage of decentralized technologies and transforms users into proprietors, but how do we apply new thinking to GTM in the web3 age, or do the old methods still work? Let's see whether they can still be used.The Web 2.0 go-to-market (GTM) employed a centralized model for generating leads. The web3 era provides a whole new organization-building approach. This innovative structure takes advantage of decentralized technologies and transforms users into proprietors, but how do we apply new thinking to GTM in the web3 age, or do the old methods still work? Let's see whether they can still be used.Tags: marketing strategy, web 3.0
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