Content Marketing: Curated articles on content curation and its supported applications! We use our curation tools to power curated newsletters and conversational chatbots like the one you see on this page.
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17 Social Media Metrics You Need to Track in 2024 BENCHMARKS
This article discusses the importance of tracking social media metrics to understand your social media performance and improve your strategy. Here are the topics covered. Social Media Metrics Importance Essential for measuring the effectiveness o...This article discusses the importance of tracking social media metrics to understand your social media performance and improve your strategy. Here are the topics covered. Social Media Metrics Importance Essential for measuring the effectiveness o... -
YouTube Settings You NEED to Know to Grow Your Channel
Tips for optimizing your YouTube videos including upload defaults, titles, descriptions, and hashtags. Use YouTube Studio for better results. [00:00] Don't overlook important settings when uploading to YouTube - Customize your thumbnails, titles...Tips for optimizing your YouTube videos including upload defaults, titles, descriptions, and hashtags. Use YouTube Studio for better results. [00:00] Don't overlook important settings when uploading to YouTube - Customize your thumbnails, titles... -
Which Social Media Metrics Are Marketers Tracking? [New Research]
New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience perc...New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience perc... -
The Misleading Metrics in Influencer Marketing
The post examines the complexities of influencer marketing within political campaigns, emphasizing the importance of setting measurable goals and selecting appropriate metrics to truly gauge the impact of digital strategies. It outlines key conside...The post examines the complexities of influencer marketing within political campaigns, emphasizing the importance of setting measurable goals and selecting appropriate metrics to truly gauge the impact of digital strategies. It outlines key conside... -
Why Engagement Doesn’t Always Lead to Sales
The post reflects on a surprising pattern: while social media engagement is high, most of the author’s paying clients have never engaged with their content online. Despite 10 years of consistent content creation and a highly engaged community, 95...The post reflects on a surprising pattern: while social media engagement is high, most of the author’s paying clients have never engaged with their content online. Despite 10 years of consistent content creation and a highly engaged community, 95... -
LinkedIn view counts explained
John Espirian's analysis on LinkedIn view counts distinguishes between various forms of engagement: impressions, views, post views, article views, video views, and profile views. He explains that while post views can be misleading as they count ins...John Espirian's analysis on LinkedIn view counts distinguishes between various forms of engagement: impressions, views, post views, article views, video views, and profile views. He explains that while post views can be misleading as they count ins... -
What You Think You Know About the Web Is Wrong
1. **Misconceptions About Web Metrics**: Traditional metrics like clicks and shares don't accurately measure reader engagement or content quality. There's a need to shift focus towards metrics that capture user attention and time spent on content. ...1. **Misconceptions About Web Metrics**: Traditional metrics like clicks and shares don't accurately measure reader engagement or content quality. There's a need to shift focus towards metrics that capture user attention and time spent on content. ...
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