Content Marketing: Curated articles on content curation and its supported applications! We use our curation tools to power curated newsletters and conversational chatbots like the one you see on this page.
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What is AI Search? The Evolution from Keywords to Vector Search & RAG
(00:00) AI search is transforming how we locate and consume information online, but how? Well, back in the day, search engines were pretty simple because they were based more or less just on keyword search. They matched words in a user's query to ...(00:00) AI search is transforming how we locate and consume information online, but how? Well, back in the day, search engines were pretty simple because they were based more or less just on keyword search. They matched words in a user's query to ... -
The hard truth: AI kills search traffic
Initial Optimism vs. Reality When Google first introduced AI Overviews, concerns arose that it could reduce direct traffic to publishers. However, initial reports suggested search traffic remained stable, with Google claiming AI Overviews sent highe...Initial Optimism vs. Reality When Google first introduced AI Overviews, concerns arose that it could reduce direct traffic to publishers. However, initial reports suggested search traffic remained stable, with Google claiming AI Overviews sent highe... -
Chat GPT Search
This post examines the potential impact of AI search, specifically OpenAI's Chat GPT Search (CGS), on traditional search engines like Google. It begins by highlighting how strategic SEO, especially targeting high-ROI content, can transform blogs i...This post examines the potential impact of AI search, specifically OpenAI's Chat GPT Search (CGS), on traditional search engines like Google. It begins by highlighting how strategic SEO, especially targeting high-ROI content, can transform blogs i... -
How Search Generative Experience works and why retrieval-augmented generation is our future
The article from Search Engine Land discusses the impact of Search Generative Experience (SGE) and retrieval-augmented generation (RAG) on the future of search engines and SEO. Here are the key points: 1. **Search Generative Experience (SGE):** SGE...The article from Search Engine Land discusses the impact of Search Generative Experience (SGE) and retrieval-augmented generation (RAG) on the future of search engines and SEO. Here are the key points: 1. **Search Generative Experience (SGE):** SGE... -
What Marketers Need to Know About ChatGPT, Google's Bard, and Microsoft's Bing Chatbot
The rapid popularity of ChatGPT, reaching one million users in just five days, underscores the high demand for conversational AI services. This has prompted tech giants like Google and Microsoft to accelerate their own offerings in this space. G...The rapid popularity of ChatGPT, reaching one million users in just five days, underscores the high demand for conversational AI services. This has prompted tech giants like Google and Microsoft to accelerate their own offerings in this space. G... -
You.com takes aim at Google and Microsoft with multimodal chat search
You.com is a search engine that is open and emphasizes directly serving user needs rather than bombarding them with ads. It is powered by generative AI and has a multimodal search feature which can display elements beyond text, such as stock charts...You.com is a search engine that is open and emphasizes directly serving user needs rather than bombarding them with ads. It is powered by generative AI and has a multimodal search feature which can display elements beyond text, such as stock charts... -
Communities = human search engines?
The post discusses the concept of communities as human search engines, emphasizing the value of trust and belonging in these groups. People often turn to their communities, rather than just Google, for advice, connections, and feedback because the...The post discusses the concept of communities as human search engines, emphasizing the value of trust and belonging in these groups. People often turn to their communities, rather than just Google, for advice, connections, and feedback because the... -
Google Search Is Dying
Reddit is currently the most popular search engine. Google search it is argued in this post is dying because of Ads and SEO. Only paid customers and people with the resources and knowledge to optimize for SEO appear on top of search results, leaving ...Reddit is currently the most popular search engine. Google search it is argued in this post is dying because of Ads and SEO. Only paid customers and people with the resources and knowledge to optimize for SEO appear on top of search results, leaving ... -
Social vs. Search: 9 Differences Between Social Media and SEO
The article by Andy Crestodina contrasts social media marketing and search engine optimization (SEO) while emphasizing their unique roles in content marketing. Both are inbound marketing strategies, but they differ significantly in audience intent, c...The article by Andy Crestodina contrasts social media marketing and search engine optimization (SEO) while emphasizing their unique roles in content marketing. Both are inbound marketing strategies, but they differ significantly in audience intent, c... -
Keyword search is DEAD; Semantic Search is Smart
Semantic search aims to enhance the accuracy and relevance of search results by understanding the searcher's intent and the contextual meaning of terms. Unlike traditional keyword searches that rely solely on specific words or phrases mentioned in...Semantic search aims to enhance the accuracy and relevance of search results by understanding the searcher's intent and the contextual meaning of terms. Unlike traditional keyword searches that rely solely on specific words or phrases mentioned in... -
Overabundance of Disorganized and Unverified Information (search is broken)
The article by Robin Good discusses the critical role of search in our digital society and the potential limitations and biases of relying heavily on algorithm-driven platforms like Google. It emphasizes the need for more human-curated, expert-dri...The article by Robin Good discusses the critical role of search in our digital society and the potential limitations and biases of relying heavily on algorithm-driven platforms like Google. It emphasizes the need for more human-curated, expert-dri... -
Various Survey Statistics: Workers Spend Too Much Time Searching for Information
This post highlights the issue of information overload in the workplace. It presents various statistics illustrating how much time employees lose in searching for information. For instance, a McKinsey report found that employees spend about 1.8 ...This post highlights the issue of information overload in the workplace. It presents various statistics illustrating how much time employees lose in searching for information. For instance, a McKinsey report found that employees spend about 1.8 ... -
It Takes up to 8 Attempts to Find an Accurate Search Result
The post highlights the significant time and productivity lost in corporate environments due to inefficient search processes for documents and information. It references a survey by SearchYourCloud which shows that a large portion of employees spe...The post highlights the significant time and productivity lost in corporate environments due to inefficient search processes for documents and information. It references a survey by SearchYourCloud which shows that a large portion of employees spe...
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