Content Marketing: Curated articles on content curation and its supported applications! We use our curation tools to power curated newsletters and conversational chatbots like the one you see on this page.
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Publisher: HubSpot
2025-07-17Benefits of Sales Enablement
This post explains how sales enablement—providing your sales team with the right knowledge, content, and tools—can drive increased revenue, efficiency, and overall success. It outlines what sales enablement is, details its benefits such as impr...This post explains how sales enablement—providing your sales team with the right knowledge, content, and tools—can drive increased revenue, efficiency, and overall success. It outlines what sales enablement is, details its benefits such as impr... -
Publisher: HubSpot
2023-02-16What Marketers Need to Know About ChatGPT, Google's Bard, and Microsoft's Bing Chatbot
The rapid popularity of ChatGPT, reaching one million users in just five days, underscores the high demand for conversational AI services. This has prompted tech giants like Google and Microsoft to accelerate their own offerings in this space. G...The rapid popularity of ChatGPT, reaching one million users in just five days, underscores the high demand for conversational AI services. This has prompted tech giants like Google and Microsoft to accelerate their own offerings in this space. G... -
Publisher: HubSpot
2022-04-1220 Social Media Marketing Myths to Leave Behind in 2022
This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, a...This is a useful resource for understanding what to anticipate and the efficacy of certain activities regarding your social media content strategy. Learn about reach, content scheduling, advertising trends on various platforms, including Pinterest, a... -
![Which Social Media Metrics Are Marketers Tracking? [New Research]](https://optimalaccess.com/wp-content/uploads/2025/11/2c83cb6b4caf20dc2c8966fd8e2d00b3_1-480x319.jpg)
Publisher: HubSpot
2022-04-12Which Social Media Metrics Are Marketers Tracking? [New Research]
New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience perc...New research shows that marketers are tracking social media metrics such as impressions, engagement, and web traffic from platforms like Facebook, Twitter, and Pinterest. Understanding these metrics can provide valuable insights into audience perc... -
Publisher: Hubspot
2022-02-2215 of the Best Facebook Ad Examples That Actually Work (And Why)
To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads.To make your ads successful, you need to do a lot of homework! Be very specific on who you want to target, and your value proposition. This post offers a great overview and lots of great examples on how to set up your Facebooks ads. -
Publisher: HubSpot
2022-01-24What Is Co-Marketing A Guide to Co-Branding Marketing Campaigns
Co-marketing is a powerful strategy where two or more businesses collaborate to promote a shared piece of content or campaign. This partnership helps both companies reach new audiences, increase brand awareness, and generate more leads than they co...Co-marketing is a powerful strategy where two or more businesses collaborate to promote a shared piece of content or campaign. This partnership helps both companies reach new audiences, increase brand awareness, and generate more leads than they co... -
Publisher: Hubspot
2021-12-1522 Stats that Make a Case for Using Webinars in Your Marketing Strategy
This post makes a case for webinars as a powerful tool for brand visibility, engagement, and lead generation, demonstrating their enduring relevance in the marketing landscape. **Webinar Popularity Among Marketers:** - 67% of marketers increased ...This post makes a case for webinars as a powerful tool for brand visibility, engagement, and lead generation, demonstrating their enduring relevance in the marketing landscape. **Webinar Popularity Among Marketers:** - 67% of marketers increased ... -
Publisher: Hubspot
2021-03-2911 Stats That Make a Case for Landing Pages
A landing page is a dedicated website page that aims to convert visitors into leads by offering something of interest in exchange for contact information. These ten stats will help you focus on what matters. For example you will learn that the aver...A landing page is a dedicated website page that aims to convert visitors into leads by offering something of interest in exchange for contact information. These ten stats will help you focus on what matters. For example you will learn that the aver...
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