Content Marketing: Curated articles on content curation and its supported applications! We use our curation tools to power curated newsletters and conversational chatbots like the one you see on this page.
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Proof by Curation Demonstrate True Expertise Without Claiming Smart Lecturing or Giving Advice
This article by Robin Good emphasizes the value of curation as a strategy for experts, consultants, and advisors to establish credibility and authority in their fields. Rather than simply producing new content, curators demonstrate their expertise ...This article by Robin Good emphasizes the value of curation as a strategy for experts, consultants, and advisors to establish credibility and authority in their fields. Rather than simply producing new content, curators demonstrate their expertise ... -
What Is the Forgetting Curve and How Can You Combat It?
The post on Growth Engineering's website discusses the "Forgetting Curve," a concept developed by psychologist Hermann Ebbinghaus. It illustrates how information is lost over time when there's no effort to retain it, showing a rapid decline in mem...The post on Growth Engineering's website discusses the "Forgetting Curve," a concept developed by psychologist Hermann Ebbinghaus. It illustrates how information is lost over time when there's no effort to retain it, showing a rapid decline in mem... -
How Search Generative Experience works and why retrieval-augmented generation is our future
The article from Search Engine Land discusses the impact of Search Generative Experience (SGE) and retrieval-augmented generation (RAG) on the future of search engines and SEO. Here are the key points: 1. **Search Generative Experience (SGE):** SGE...The article from Search Engine Land discusses the impact of Search Generative Experience (SGE) and retrieval-augmented generation (RAG) on the future of search engines and SEO. Here are the key points: 1. **Search Generative Experience (SGE):** SGE... -
The Power of Curated Newsletters UpContent
The article explains how curated newsletters—those that blend third-party content with original insights—can strengthen customer relationships and enhance trust. It highlights that, rather than solely producing original content, marketers can b...The article explains how curated newsletters—those that blend third-party content with original insights—can strengthen customer relationships and enhance trust. It highlights that, rather than solely producing original content, marketers can b... -
Content hub strategy: 17 things you must stop doing to start getting better results
Get insights into effectively managing and optimizing a content hub for improved SEO and user engagement. A content hub is a collection of content around a specific topic, providing value to users and helping to improve a website's search engine r...Get insights into effectively managing and optimizing a content hub for improved SEO and user engagement. A content hub is a collection of content around a specific topic, providing value to users and helping to improve a website's search engine r... -
AI presents political peril for 2024 with threat to mislead voters
The post discusses the growing concern about the use of sophisticated artificial intelligence tools in political campaigns, especially regarding the creation and dissemination of fake images, videos, and audio. This technology poses a significant ...The post discusses the growing concern about the use of sophisticated artificial intelligence tools in political campaigns, especially regarding the creation and dissemination of fake images, videos, and audio. This technology poses a significant ... -
AI doesnt replace content marketers (yet), but serves as a tool
The article discusses the evolving role of Artificial Intelligence (AI) in content marketing. Authored by Sean Stanleigh, Head of the Globe Content Studio at The Globe and Mail, the article explores various aspects of how AI can be utilized in con...The article discusses the evolving role of Artificial Intelligence (AI) in content marketing. Authored by Sean Stanleigh, Head of the Globe Content Studio at The Globe and Mail, the article explores various aspects of how AI can be utilized in con... -
The Actual Web3 Curation Landscape
The article delves into the evolving concept of curation in the context of NFTs (Non-Fungible Tokens) and Web3. It contrasts traditional and emerging views of curation, particularly in the digital and NFT space. The author, as the founder of RAR...The article delves into the evolving concept of curation in the context of NFTs (Non-Fungible Tokens) and Web3. It contrasts traditional and emerging views of curation, particularly in the digital and NFT space. The author, as the founder of RAR... -
Experience the Power of Storytelling Through Curational Journalism
Dive into the dynamic world of curational-journalism, where the art of curation breathes life into storytelling. Witness how real-time curation of news and pertinent information empowers you to craft compelling narratives using your curated content...Dive into the dynamic world of curational-journalism, where the art of curation breathes life into storytelling. Witness how real-time curation of news and pertinent information empowers you to craft compelling narratives using your curated content... -
Death by Information Overload
The post addresses the issue of information overload in the digital age. Key points include: 1. The overwhelming amount of information accessible through technology can be more debilitating than beneficial. 2. Information overload affects personal ...The post addresses the issue of information overload in the digital age. Key points include: 1. The overwhelming amount of information accessible through technology can be more debilitating than beneficial. 2. Information overload affects personal ... -
Communities = human search engines?
The post discusses the concept of communities as human search engines, emphasizing the value of trust and belonging in these groups. People often turn to their communities, rather than just Google, for advice, connections, and feedback because the...The post discusses the concept of communities as human search engines, emphasizing the value of trust and belonging in these groups. People often turn to their communities, rather than just Google, for advice, connections, and feedback because the... -
3 Unique B2B Sales Strategies Proven to Win More Customers
This post explores how the B2B sales landscape has evolved from a straightforward, salesperson-led process to a more complex, digital, and buyer-driven journey. It delves into the changing behavior of modern B2B buyers—who increasingly rely on on...This post explores how the B2B sales landscape has evolved from a straightforward, salesperson-led process to a more complex, digital, and buyer-driven journey. It delves into the changing behavior of modern B2B buyers—who increasingly rely on on... -
Content Curation: The Future fight against cognitive diabetes.
The web now generates far more content than most people can effectively filter. Consuming too much low-quality or misleading material (“trash content”) dulls critical thinking, much like junk food harms the body—a phenomenon the author labels ...The web now generates far more content than most people can effectively filter. Consuming too much low-quality or misleading material (“trash content”) dulls critical thinking, much like junk food harms the body—a phenomenon the author labels ... -
How Digital Transformation can help you overcome the challenge of information overload
The blog post discusses the increasing challenge of information overload in the digital era. It defines information overload as the difficulty in making effective decisions due to an excess of information. The post explains how this overload aff...The blog post discusses the increasing challenge of information overload in the digital era. It defines information overload as the difficulty in making effective decisions due to an excess of information. The post explains how this overload aff... -
The Power of Content Curation for Healthcare Communities
This post emphasizes the importance of curating reliable and trustworthy medical information online amidst a vast sea of varying content quality. It highlights the challenge patients face in discerning credible health information from misinformati...This post emphasizes the importance of curating reliable and trustworthy medical information online amidst a vast sea of varying content quality. It highlights the challenge patients face in discerning credible health information from misinformati... -
To Organize The World's Information
This post discusses the evolution and importance of organizing information throughout history, highlighting different metaphors for information organization on the internet. The key points include: 1. **Historical Context**: The post begins wit...This post discusses the evolution and importance of organizing information throughout history, highlighting different metaphors for information organization on the internet. The key points include: 1. **Historical Context**: The post begins wit... -
Everything You Need to Know About Content Curation
The article discusses the importance and benefits of content curation in content marketing. It clarifies what content curation is and isn’t, emphasizing that it involves human effort to find, organize, annotate, and share relevant content for a ...The article discusses the importance and benefits of content curation in content marketing. It clarifies what content curation is and isn’t, emphasizing that it involves human effort to find, organize, annotate, and share relevant content for a ... -
Trump-Russia is too complex to report. We must turn to curatorial journalism
The text addresses the challenge of effectively reporting on the Trump-Russia investigation, which it characterizes as an extraordinarily complex and multifaceted story. The sheer volume and variety of information available across numerous sources ...The text addresses the challenge of effectively reporting on the Trump-Russia investigation, which it characterizes as an extraordinarily complex and multifaceted story. The sheer volume and variety of information available across numerous sources ... -
Google Employees demanding curated portals to improve findability of information
The blog post on Google's Intranet blog discusses how Google manages content curation on its intranet and the overall importance of this process in the digital workplace. Key takeaways from the post include: 1. **Content Curation in the Digital W...The blog post on Google's Intranet blog discusses how Google manages content curation on its intranet and the overall importance of this process in the digital workplace. Key takeaways from the post include: 1. **Content Curation in the Digital W... -
How Successful Sales Teams Are Using Content Curation
This post by Boyan Stoykovski, a freelance reporter and writer, discusses the importance of content curation in sales and marketing. The article outlines the benefits and strategies of using curated content in sales processes. Key Points: 1. Def...This post by Boyan Stoykovski, a freelance reporter and writer, discusses the importance of content curation in sales and marketing. The article outlines the benefits and strategies of using curated content in sales processes. Key Points: 1. Def... -
Overabundance of Disorganized and Unverified Information (search is broken)
The article by Robin Good discusses the critical role of search in our digital society and the potential limitations and biases of relying heavily on algorithm-driven platforms like Google. It emphasizes the need for more human-curated, expert-dri...The article by Robin Good discusses the critical role of search in our digital society and the potential limitations and biases of relying heavily on algorithm-driven platforms like Google. It emphasizes the need for more human-curated, expert-dri... -
Why To Curate Information?
The post delves into the importance and impact of information curation in the digital age. It emphasizes that curation is not just about collecting information but about adding value, context, and perspective to make it more meaningful and accessi...The post delves into the importance and impact of information curation in the digital age. It emphasizes that curation is not just about collecting information but about adding value, context, and perspective to make it more meaningful and accessi... -
7 Billion People, One Story: The Power of Content Curation
The article discusses the importance of content curation in marketing, drawing parallels between marketers and DJs. It emphasizes how marketers, like DJs who mix different music pieces, can curate content from various sources to create something n...The article discusses the importance of content curation in marketing, drawing parallels between marketers and DJs. It emphasizes how marketers, like DJs who mix different music pieces, can curate content from various sources to create something n... -
How Algorithms Subtly Control What We Read, Hear, Watch And (Ultimately) Think
This post explores how Curated content libraries are an effective strategy for B2B businesses to drive inbound traffic and empower salespeople. This approach involves creating a comprehensive content library with assets that address common question...This post explores how Curated content libraries are an effective strategy for B2B businesses to drive inbound traffic and empower salespeople. This approach involves creating a comprehensive content library with assets that address common question... -
Various Survey Statistics: Workers Spend Too Much Time Searching for Information
This post highlights the issue of information overload in the workplace. It presents various statistics illustrating how much time employees lose in searching for information. For instance, a McKinsey report found that employees spend about 1.8 ...This post highlights the issue of information overload in the workplace. It presents various statistics illustrating how much time employees lose in searching for information. For instance, a McKinsey report found that employees spend about 1.8 ... -
It Takes up to 8 Attempts to Find an Accurate Search Result
The post highlights the significant time and productivity lost in corporate environments due to inefficient search processes for documents and information. It references a survey by SearchYourCloud which shows that a large portion of employees spe...The post highlights the significant time and productivity lost in corporate environments due to inefficient search processes for documents and information. It references a survey by SearchYourCloud which shows that a large portion of employees spe... -
Journalism is curation: tips on curation tools and techniques
The post discusses various aspects of content curation in journalism and the digital media landscape. It explores different types of curation and the ways journalists can add value to curated content. The role of digital tools in facilitating con...The post discusses various aspects of content curation in journalism and the digital media landscape. It explores different types of curation and the ways journalists can add value to curated content. The role of digital tools in facilitating con... -
Content Curation: One More Role for an Enterprise Community Manager
The post discusses the critical role of an enterprise community manager in content curation within a business environment. As companies navigate the vast amounts of information available, community managers act like museum curators, organizing and...The post discusses the critical role of an enterprise community manager in content curation within a business environment. As companies navigate the vast amounts of information available, community managers act like museum curators, organizing and... -
How Algorithms and Editors Can Work Together to Burst the "Filter Bubble"
Eli Pariser, author and chairman of the board at MoveOn.org, raises concerns about the "filter bubbles" created by content surfacing algorithms on platforms like Facebook and Google. In his TED talk and at the Mashable Media Summit, Pariser discuss...Eli Pariser, author and chairman of the board at MoveOn.org, raises concerns about the "filter bubbles" created by content surfacing algorithms on platforms like Facebook and Google. In his TED talk and at the Mashable Media Summit, Pariser discuss... -
Seven Things Human Editors Do that Algorithms Dont (Yet)
The article discusses the limitations of algorithmic personalization in content curation and the enduring importance of human editors. While acknowledging the efficiency and convenience of algorithms in sites like Google, Amazon, and Netflix, the au...The article discusses the limitations of algorithmic personalization in content curation and the enduring importance of human editors. While acknowledging the efficiency and convenience of algorithms in sites like Google, Amazon, and Netflix, the au... -
How the curator has become a Journalist by proxy!
The role of journalistic curation has gained prominence in the digital era, characterized by an overwhelming influx of information from various sources. The curator acts as an intermediary between the information gatherer (reporter) and the inform...The role of journalistic curation has gained prominence in the digital era, characterized by an overwhelming influx of information from various sources. The curator acts as an intermediary between the information gatherer (reporter) and the inform... -
Want Better Data Science? Hire Humanists
The article argues that hiring more humanists—those educated in literature, philosophy, ethics, classics, history, culture, language, linguistics, and writing—can enhance data science. Humanists, or data humanists, combine data fluency with th...The article argues that hiring more humanists—those educated in literature, philosophy, ethics, classics, history, culture, language, linguistics, and writing—can enhance data science. Humanists, or data humanists, combine data fluency with th...
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