Advancement in technology is moving at warp speed, and this means that content marketing strategies that worked yesterday may not be as effective today! Advocacy platforms are now the most effective tool to grow your reach and get qualified leads.
Successful people curate knowledge and use it to improve their own performance. As Issac Newton once said: If I have seen further it is by standing on the shoulders of Giants. By carefully selecting, commenting and sharing valuable content, you are demonstrating your own thought leadership. You are also participating in a trend that by now is well established.
Backlinks are a strong indicator of popularity for search engines. In order to rank for the top 10 searches (SERP) on google, you need a well crafted backlink strategy. Depending on the keyword you want to rank for, you will need anywhere between 15 to over a hundred backlinks, per post. To get that many backlinks, you need to save and manage access to hundreds of articles and websites to execute on your strategy. Kurator is the right tool for curating and managing access to hundreds of backlinks with ease. Let’s see how it works!
A recent study by Infodesk shows that poorly curated and hard to find content is costing you valuable time! Even the most conservative estimates suggest that the average information user spends a minimum of two hours per week looking for information. So, stop searching and start organizing. You will be a lot more productive if you follow the age old advice: Organization is the key to success! If you look around you will notice that organization is the norm and not the exception.
One way to boost your SEO is to make it easier for search engines to crawl your website. Back in 2009, Google introduced “Rich Snippets”, in order to make it easier for search engines to organize and classify information. Here is a direct quote from the “Markup your content Items” page on Google’s website