The fact is we are always in research mode. Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems. Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.
Content Marketers use content curation as a strategy to promote their own brand. This method is most effective when the curated content drives traffic back to your site first! KBucket, where the letter “K” stands for knowledge, is a plugin for WordPress sites that let’s publishers curate, organize, and share third party content by driving traffic back to their site first.
How do you compete with big brand publishers. Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue. The answer is content curation. Curation allows any small publisher to create valuable and fresh content continually. Most probably you are already receiving tens of news letters, Facebook posts and twitter massages related to topics of interest. If you start organizing and tagging this information, soon you will have pretty valuable knowledge base that can generate new ad revenue for your site, help you with ideas for new posts, and create tens of new links for your social media messaging. See our KBucket page for an example. [ad name=”LTB ATF”]
Curation takes insight, effort and adds value for both your own accessibility to your research as well as others interested in similar topics, but how can you monetize it? The KBucket plugin for wordpress is designed optimally to generate significant revenue for curators. A KBucket page is highly targeted directory of links creating premium value for targeted ads A KBucket page invites transactions with related topics and tags resulting in more pageviews Exploring and optimizing monetization is a focus of this blog. I will not only analyze the RPM (See Knowledge base for Advertising definitions) but also explore various inbound traffic methods to boost revenue. [ad name=”LTB ATF”]