March 31, 2015

Dynamic Curated Lists – A more Powerful Way to Establish your Brand

By Karan Tags: , ,

The fact is we are always in research mode.  Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems.  Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.

Read more
February 27, 2015

KBucket – A curation solution for Content Marketers

Content Marketers use content curation as a strategy to promote their own brand. This method is most effective when the curated content drives traffic back to your site first! KBucket, where the letter “K” stands for knowledge, is a plugin for WordPress sites that let’s publishers curate, organize, and share third party content by driving traffic back to their site first.

Read more
September 30, 2014

Navigating KBucket Pages

By Karan Tags: ,

KBucket Pages are curated research pages.  Every day I select topics from various publications on Ad Tech and Web Publishing. This research is then published on my KBucket page.  The research is actively managed and updated.

Read more
September 24, 2014

Why Curation is a good strategy for small publishers

By Karan Tags: , ,

How do you compete with big brand publishers.  Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue.  The answer is content curation.  Curation allows any small publisher to create valuable and fresh content continually. Most probably you are already receiving tens of news letters, Facebook posts and twitter massages related to topics of interest.  If you start organizing and tagging this information, soon you will have pretty valuable knowledge base that can generate new ad revenue for your site, help you with ideas for new posts, and create tens of new links for your social media messaging.  See our KBucket page for an example. [ad name=”LTB ATF”]

Read more
September 22, 2014

Curation Monetization

By Karan Tags: , ,

Curation takes insight, effort and adds value for both your own accessibility to your research as well as others interested in similar topics, but how can you monetize it?  The KBucket plugin for wordpress is designed optimally to generate significant revenue for curators. A KBucket page is highly targeted directory of links creating premium value for targeted ads A KBucket page invites transactions with related topics and tags resulting in more pageviews Exploring and optimizing monetization is a focus of this blog.   I will not only analyze the RPM (See Knowledge base for Advertising definitions) but also explore various inbound traffic methods to boost revenue. [ad name=”LTB ATF”]

Read more
Optimal Access Karan Bavandi Los Angeles, CA, United States The Example Company karan[*at*]optimalaccess[*dot*]com