Studies show that the average information worker spends 2 hours a week looking for information which costs companies and individuals millions of dollars in productivity. Organizing access to information will solve this problem. KBrowser allows you to manage your context and work more efficiently.
Not all curation tools are the same. Some are built to tell a story, and some are built to record history. Our KBucket solution is built to record history. In this post, I’d like to explore the difference between these two forms of communication, point you to curation tools that serve each market, and share some ideas on content marketing using KBucket.
When you write a post, or curate a link you want to communicate a point. However over time these points will reveal a bigger picture. They reveal your thought process, what you deemed interesting and important. In essence curators are writing their diaries and these diaries become valuable insights and a source for future articles and or decision making. Let’s consider the introduction of ad viewability for publishers and advertisers and its rapid ascension from – No it can’t be measured effectively – to – Publishers re-designing websites for better viewability. Depending of who you are and what problem you are trying to solve, this research will enlighten you in different ways. News Curators are providing valuable service by capturing and recording the context of topics. [ad name=”Post LTB”]
You often hear people say that Content Curation is a disruptive business, but what does that really mean? Curation is a new layer of activity that sits between the content creators and the consumer, in essence disrupting the original flow of information – providing tools that empower a mass of users to manage the context of information. Curation is an entirely new activity with 3 distinct phases of operation. Searching & Finding Listening tools, source monitoring and quick navigation of multiple sources are of primal importance in this stage. Crowd-sourcing features improve the quality of the end product Organizing The number of groups, meta data filtering (taxonomy) and the purpose for selecting the tags (ontology) matter Systems that provision for crowd input and easy editing of the taxonomy will produce superior results. Sharing Context matters here. Curation is all about context, which means making it easier for users to find a wealth of related information on a topic. Navigation matters – How easy is it to go between related topics without losing your place. Modules and plug-ins matter – the ability to take all or part of your curated content and share it on social media platforms like Twitter, Facebook, Linkedin or package it and share it on Mobile apps provide added benefits. Just like blogging platforms provided Content Management Systems that empowered a generation of users to become content creators, Curation will empower a generation of users to become context editors. This is significant and a power shift. Today media channels and blogs control the context of the information they create and share. With Content Curation a larger group of users will be empowered to manage the context of information shared. The benefits of this new and disruptive activity are explosive.