Successful people curate knowledge and use it to improve their own performance. As Issac Newton once said: If I have seen further it is by standing on the shoulders of Giants. By carefully selecting, commenting and sharing valuable content, you are demonstrating your own thought leadership. You are also participating in a trend that by now is well established.
One way to boost your SEO is to make it easier for search engines to crawl your website. Back in 2009, Google introduced “Rich Snippets”, in order to make it easier for search engines to organize and classify information. Here is a direct quote from the “Markup your content Items” page on Google’s website
Content Curation simply defined is when you organize highly relevant content from the Internet along with your own content. Content Curation is now outpacing Content Creation. In this excellent article “Why Sharing Other People’s Content is Essential to your Own Success“, Aaron Orendorff says:
You can use your curated research as an engine for your content marketing strategy. If you curate 2 or 3 interesting articles a day, topics that deeply resonate with you and offer valuable insight, you can build an incredible curated library in no time!