I have been curating news for over 12 years now, and came up with the idea of curation back in 2003, 2004, while developing our multi-tab browser solution. Back in 2001, before Chrome, Firefox and even before Internet Explorer had tabs, we released a multi-tab browser that allowed users to curate and manage access to hundreds of web destinations with ease. The curated information was on the user’s computer, so the thought from the beginning was, how do you share this information with others?
As a social media marketer or a start-up entrepreneur, content curation may be a key strategy that allows you to re-purpose previously written content to share with your audience. It is extremely useful when you have only so much time to create fresh, long-form content from scratch. Curation tells your audience that you’re willing to take a broader view of topics and stay on the pulse of industry trends.
Curation serves an important purpose in brand marketing. It tells your audience that you’re not only interested in promoting your brand, but care about sharing useful information with them. After all, brands aspire to share content of relevance and meaningful value to their audience, regardless of whether they’ve created it themselves or sourced it from a third-party.
Studies show that the average information worker spends 2 hours a week looking for information which costs companies and individuals millions of dollars in productivity. Organizing access to information will solve this problem. KBrowser allows you to manage your context and work more efficiently.
The fact is we are always in research mode. Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems. Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.
Not all curation tools are the same. Some are built to tell a story, and some are built to record history. Our KBucket solution is built to record history. In this post, I’d like to explore the difference between these two forms of communication, point you to curation tools that serve each market, and share some ideas on content marketing using KBucket.
KBucket page for an example. [ad name=”LTB ATF”]]]>
A KBucket page is highly targeted directory of links creating premium value for targeted ads A KBucket page invites transactions with related topics and tags resulting in more pageviews Exploring and optimizing monetization is a focus of this blog. I will not only analyze the RPM (See Knowledge base for Advertising definitions) but also explore various inbound traffic methods to boost revenue. [ad name=”LTB ATF”]]]>
< ![CDATA[ A study by “The online Journalism Review” and the other by “Pew Research” investigate how users interact with news online and make the case for News curation. I will share excerpts of each study and then share my insight on how this relates to our curation tools.