A recent study by Infodesk shows that poorly curated and hard to find content is costing you valuable time! Even the most conservative estimates suggest that the average information user spends a minimum of two hours per week looking for information. So, stop searching and start organizing. You will be a lot more productive if you follow the age old advice: Organization is the key to success! If you look around you will notice that organization is the norm and not the exception.
How do you compete with big brand publishers. Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue.
Studies show that the average information worker spends 2 hours a week looking for information which costs companies and individuals millions of dollars in productivity. Organizing access to information will solve this problem. KBrowser allows you to manage your context and work more efficiently.
You can use your curated research as an engine for your messaging strategy. If you read 10 to 20 sources of news a day – using our tools this should take you no more than 30 minutes – and select 10-15 related articles to your topic – saving and organizing should take you no more than 30 minutes – and you do this for lets say 40 days you will have curated, tagged and organized between 400-600 articles that you can use as part of your content strategy. For an example take a look at this page and notice that each tag can be used as a unique address to broadcast a message. Here are some of the benefits of your curated research. Your research will help you come up with new messaging ideas While Conversing on Social Media you have ready made answers for any dialog Instead of linking people to an article on some other site you are directing them to your research page promoting your research You can crowdsource- Engage your community and expend you reach Content curation will be an integral part of the savvy marketing executives strategy. Here are some other ideas on curation strategy to support my arguments Contact us for more information on how to use curation to become a messaging machine. [ad name=”Post LTB”]
Curation is traditionally defined as “The act of organizing and maintaining a collection of artworks or artifacts”. Curators are knowledgeable about their domain and offer additional value by collecting and presenting information in ways that informs the audience.